Get Serious About Marketing in 2018

Person at computer drinking coffee

It’s time to get serious about marketing. Regardless your 2017 transaction performance, life in real estate won’t get easier in 2018. Your competitors are hungrier and technology continues to turn the industry on its head. Put yourself in the shoes of the prospective homeowner. You are bombarded with postcards, cold calls, emails and bus-stop benches…

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Is Your Real Estate Website Converting?

Fish jumping from small tank to big tank with a house in it

No matter how pretty your website may be, it’s not really working for you if it’s not converting visitors into prospects or leads. Let’s take a look at the key elements you can’t do without on your site. IDX Integration. To keep buyers coming to your site, you need to ensure they can see every…

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Blogging As A Lead Generation Strategy

Person working on computer writing a blog

Does your real estate agent website include a blog? If you’re like most agents, chances are the answer is yes. Many website platforms today include a blog tab. Of course, if you use WordPress for one of your sites, a blog is instrumental to the design. So, the obvious next question: if you have a…

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Building Your Agent Brand Is About Intangibles

Cartoon of people holding oversized rulers

A recent post on ActiveRain was entitled How To Become a Real Estate Marketing Superstar. The post promoted their ebook by the same title. It was a good post and worth reading. The writer lays out three essentials for any modern real estate marketing plan: Marketing Strategy: indeed, looking at what you’ve done over the…

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How Drones Are Changing Real Estate

Drone helicopter over field

In one of the many ways evolving technology is affecting the real estate industry, the usage of unmanned aircraft systems, or ‘drones,’ is providing brokers and agents with sophisticated tools for marketing properties. The detailed aerial views drones provide are an affordable way to showcase homes, a plus in that MLS statistics show homes with…

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Power of Video Marketing

videographer cartoon

Like just about every other industry, real estate is moving into the video age.  Virtual home tours have become the norm on most websites.  Facebook Live has turned the average person into the average person with the ability to impose his or her face into your newsfeed.  And video email through subscription services like StoryTellr…

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Is Your Digital Footprint Making the Grade?

digital footprint concept graphic

We won’t belabor the point that a strong online presence is critical to real estate success. If you don’t know that by now, well, it’s likely you may not have a long and fruitful career in real estate. Today, home sellers and buyers have so many ways to get to know you before ever speaking…

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6 Things To Remember When Rejection Is Getting You Down

No postit

Real estate prospecting is all about rejection. Rejection is as much a part of sales as cold-calling: even those who excel at real estate prospecting won’t win every client or close every deal. The key to remaining successful is overcoming the negative feelings that go along with rejection and getting back on the proverbial horse. But how?…

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The Marketing Journey: Part 6-Putting It Altogether

Rear view of a businesswoman looking at large business planning sketch on a chalkboard

Now it’s time for the fun stuff! The first five posts in this series were devoted to the stuff to which people pay little or no attention: business goals translated into marketing strategy, translated to communication strategy, translated to your brand idea, or the story you will tell prospects. An important aspect of this journey…

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The Marketing Journey: Part 5-Telling Your Story

Father and young daughter reading together in bedroom

In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of branding, especially as relates…

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The Marketing Journey: Part 4-Communication Strategies

dart in dartboard, bullseye tech graphics

In our previous post, we discussed the relationship of communication objectives to your overall business goals. We outlined examples of common communication objectives, such as: Create advocates by speaking to someone’s passion Inciting interest in your business Encouraging curiosity about what you have to say We took this a step further by suggesting the types…

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The Marketing Journey: Part 3-Communication Objectives

businessman in hat yelling into megaphone

In the first two posts of this 6-part series, we discussed: The importance of setting S.M.A.R.T. business objectives (specific, measurable, actionable, realistic, time-bound) as a prelude to developing a personal brand marketing program. Defining what role marketing will play in the process of achieving your business objectives. With today’s post, we move into communication: what…

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The Marketing Journey: Part 2-Marketing Objectives

Marketing Strategy Business concept. The meeting at the white office table

In the first post of this six-part series on defining the marketing journey, we discussed the importance of setting clear business objectives using the S.M.A.R.T. approach: specific, measurable, actionable, relevant and time-bound. For real estate agents, it’s most likely your business goals are defined in terms of closed transactions from year to year. So, you…

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The Marketing Journey-Part 1: Business Objectives

Businessman looking at a line between a to b painted on a wall

Brand marketing is often a mystery to many small business owners. This is particularly true for real estate agents who seem to believe that “selling harder” is always the answer to success. To be sure, nobody discounts the value of selling harder, using advanced technology such as Vulcan 7 or Espresso Agent to maximize lead generation…

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Are You A People Focused Leader?

Young man surrounded by postit notes

Let’s face it: the real estate business isn’t for the faint of heart and it’s an industry that calls for strong and motivational leaders. Whether you have your own agency, are a managing broker, or even an agent working to lead your clients in the right directions, it’s crucial to hone an effective leadership style.…

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Should You Become A Broker?

Business people shaking hands

So you’ve had your real estate license for a few years. You’ve been successful listing properties and closing transactions and the next logical step seems to become a broker. Or is it? While getting a broker’s license comes with obvious rewards – chiefly, a higher paycheck – it’s not for everyone. Let’s take a look…

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Inside The Mind Of A Driven Professional

Business people at a conference learning

Highly successful real estate professionals, no matter the geographic market in which they operate, be they in commercial or residential real estate, tend to share many of the same qualities. To a lucky few, these qualities are innate, but most achieve success by carefully analyzing these qualities and cultivating them. We’ve identified six qualities/personality characteristics…

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Is Your Business Culture Millennial Friendly?

Diverse grouop of people looking at their smart devices

Regardless of the size of your brokerage or real estate team, recruiting must always be a top priority. Even if you don’t have openings today, you may next week and it is critical to be proactive about recruiting in order to have a strong bench to support your business. In today’s post, we are going…

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