Archive for September 2018

Nailing The Close

Whether you are a listing agent or buyer’s agent, selling luxury properties or rentals, the time inevitably comes that you must close a deal. There’s no time during the sales process more fraught with the possibility of flop sweat than the close. But, follow our advice and practice these techniques at each stage of the…

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Old School Branding

Technology is great, isn’t it? Smartphones, apps, and social media have all given us so many new ways to connect with potential customers and market ourselves. But, ask anyone who gets trapped in automated customer service purgatory or caught on the phone with an anonymous call center staffer and they will tell you it’s hard…

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Building Momentum

Physics and real estate may at first glance appear to lack much in common, but Newton’s Third Law of Motion is something we can all relate to. Formally stated, Newton’s third law says, ‘for every action, there is an equal and opposite reaction,’ but in layman’s terms, that translates to ‘what goes up must come…

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The Essentials of Real Estate Success

In a boom market, real estate sales look like an easy way to generate income: basic licensing classes are packed with eager wannabe agents. How hard can it be to sell a house, right? Anyone who’s been in the industry a while knows that no matter the economy, our business isn’t for the lazy or…

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