Archive for March 2019

Building an Awesome Team

When you’ve reached the enviable point in your real estate career at which you have more leads than you can efficiently manage, the time has come to consider building a team. The benefits of having team members are numerous: for starters, someone is always available to work with clients. Team members can motivate and push…

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Develop Your Leadership Brand

Herb Kelleher, co-founder and longtime CEO of Southwest Airlines, was known for his outrageous leadership style, which created a corporation culture that encouraged employees from the C-suite to baggage handlers to take their jobs seriously but themselves lightly. The Kelleher brand became an integral part of Southwest. You don’t have to be chief executive of…

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Predictive Analytics in Real Estate

We talk about lead generation and conversion a lot because it’s literally the most important aspect of a successful real estate career, but today, we examine the topic from a different angle: Data. Companies across the world, including the behemoth management consulting firm, McKinsey, have examined the effective use of predictive analysis in generating sales.…

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Get Out of Your Rut!

At some point in your real estate career, it’s likely you get stuck. Fall into a rut. Lose your bearings. No matter how astute or successful you are, it’s only human to hit a wall, in which you feel like nothing you do is working. What’s an agent to do? Revisit the basics of finding…

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