As we wind down 2021 and set our sites on the great year we’re going to have in 2022, we thought this would be a good time to remind you of the importance of staying connected to those in your sphere of influence (SOI). All top-producing agents understand the importance of nurturing their SOI. These…
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Our most recent blog post, ACTIVELY PURSUE BUSINESS, OR PASSIVELY WAIT, spoke to the importance of active, consistent prospecting as the best avenue for success in real estate. As we stated in that post, real estate is a “contact sport,” and those who are able to make the most contacts will ultimately win. And, when…
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Did you know that only 3% of real estate agents across the U.S. are actively involved in prospecting? Given this statistic, it’s no wonder a small percentage of agents do the vast majority of transactions year after year. Why do only 3% of agents prospect? A common answer is fear of rejection. Sure, there is rejection in prospecting, and…
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Perhaps one of the best, and most underappreciated, books on the art of selling is” Versatile Selling” published by Wilson Learning Library. Here’s how the authors explain versatile selling: “Versatile selling is tied to communication and connection because sales don’t happen without trust and confidence between buyer and seller.” IT’S NOT ABOUT YOUR COMFORT Lete’s…
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