Qualities of a Successful Real Estate Agent

Happy real estate agent

While some are born with charisma, to truly excel in the real estate industry, it takes more than being a great talker; it’s about consistently honing your skills and understanding your unique value. Each of us has our strong suits, those qualities that enable us to own a room and close a sale. But, just…

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FSBO Strategy: The Basics You Need to Know

people looking at floor plans

We’ve devoted much of this month’s blog content to the value of prospecting For Sale by Owner, FSBOs. We’ve covered: How to ask the right questions when talking to a FSBO prospect Putting together a solid FSBO listing packet Today, we’re going to review the basics of FSBO strategy, from both the perspective of an…

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The Benefits of Artificial Intelligence in Real Estate

artificial intelligence in real estate

How Artificial Intelligence in Real Estate is Changing the Game Just a few years ago, the thought of using artificial intelligence in real estate seemed like little more than a dream. Fast forward to 2023, and real estate AI technology is transforming how agents connect with sellers, find homes for buyers, and generate leads to…

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Use Vulcan 7 to Connect with More Sellers

Connect with more sellers - Zak Klinedinst

“80% of success is showing up,” says West Palm Beach agent Zach Klinedinst in a recent episode of Vulcan7’s Roadmap show. Zach has been “showing up,” with more than 850 transactions since launching his real estate career in 2014. Zach shares how he’s made two significant decisions in the past few years. RELOCATION: Zach and…

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Consistency Drives Successful Real Estate Prospecting

Katie Engler, real estate prospecting calling persistence

In just five short years of real estate prospecting, Myrtle Beach, SC agent Katie Engler has built a team of 12 agents, and is on-track to generate $40 million in total revenue in 2023. In this brief, Vulcan7 Pit Stop episode, Katie discusses the real estate prospecting strategies that have led to her success. The…

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Maximize Your Real Estate Lead Generation

real estate agent holding sold sign next to home

We all know lead generation is essential to remaining successful in real estate, whether for novices or veterans. Starting out, it’s easy: who hasn’t called through their list of friends, family, and business associates? But it’s vital to continue to “feed the beast” and generate new leads to keep your funnel full. Let’s tackle best…

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Real Estate Prospecting with Video Email

Young woman on couch looking at computer smiling

One of the residual impacts of the pandemic is America’s embrace of personalized, one-to-one video. Most people never heard of Zoom before March, 2020. Now, it’s hard to imagine life without Zoom (or Google Meet, or WebEx, etc.). Our embrace of video reinforces the emotional benefits of seeing someone’s face. It’s both comforting and reassuring…

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Win with Real Estate Prospecting Scripts

real estate lead generation scripts

One of the most daunting aspects of real estate lead generation, especially for newer agents, is phone prospecting.  Even with a lead generation system as effective as that provided through VULCAN7, agents can experience a phenomenon known as “call reluctance.” CALL RELUCTANCE There are myriad reasons real estate agents. Let’s look at the three most…

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Master Circle Prospecting With These Tools

Aerial view of suburban neighborhood

Most top performing agents incorporate circle prospecting, otherwise known as neighborhood farming, into their prospecting mix. There are myriad ways to circle prosper, but the most successful strategies are build on using the best possible information to guide your process. Vulcan 7 has been a longtime leader in providing top agents with the most current…

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The Revenue Potential of an Absentee Owner Script

House for rent

 In a September, 2022 post on his blog, real estate coaching guru Mike Ferry said this: “You should be talking to four to five different sources each day. The new Expireds and For Sale by Owners, your Centers of Influence and Past Clients, absentee owners, old Expireds and old FSBOs and then some Just Listed…

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January 1: Best Expired Listing Day of the Year!

Fireworks

Last year, we posted a blog called ACTIVELY PURSUE BUSINESS, OR PASSIVELY WAIT, This blog spoke to the importance of active, consistent prospecting as the best avenue for success in real estate. As we stated in that post, real estate is a “contact sport,” and those who are able to make the most contacts will…

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Master and Win With FSBO Scripts

For sale by owner sign in front of house

Whether you’re a real estate veteran or relatively new to the industry, you probably know that FSBO Leads continue to be an excellent source of revenue. When considering FSBOs, remember: About 90% of FSBOs decide to go it alone because they want to pocket the money they would otherwise hand out as commission Of course,…

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Do Real Estate Cold Calling Scripts Work?

real estate lead generation scripts

Generally speaking, salespeople, regardless of the industry, do not like to make cold calls. Cold calls can be intimidating, and it’s not just about someone’s fear of rejection. The number one reason sellers fear cold calling is they don’t like to talk to strangers. Makes sense, right? Since we were little tykes, our parents always…

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How to Motivate Seller to Find Leads

Prospect computer key enter button

“You can lead a horse to water, but you can’t make it drink.”  12th century proverb No matter how good you are at working REAL ESTATE SELLER LEADS, if you are dealing with a homeowner who is not a MOTIVATED SELLER, you’ll be wasting a lot of time and energy. Of course, as we’ll touch…

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5 Steps to Better Customer Service in Real Estate

Smiling customer service agent

Customer service is a common theme in this blog, and for good reason. Great customer service, regardless of the industry, is what sets the best apart from everyone else. Clients and customers remember great service, and are more than likely to share their positive experience with others. Or, put another way, great customer service is…

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Leverage Your Real Estate Sphere of Influence

Sphere water clouds

Most successful, prospecting-driven agents know the importance of building and maintaining their real estate sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…

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