Branding

Developing Customer Loyalty

We often hear it’s easier to keep an existing client than develop a new one, and it’s for good reason. But, particularly in a field as competitive as real estate, it’s crucial to develop a sense of loyalty to you among your client base so when they make referrals, you get the call. While loyalty…

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Develop Your Leadership Brand

Herb Kelleher, co-founder and longtime CEO of Southwest Airlines, was known for his outrageous leadership style, which created a corporation culture that encouraged employees from the C-suite to baggage handlers to take their jobs seriously but themselves lightly. The Kelleher brand became an integral part of Southwest. You don’t have to be chief executive of…

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Knowledge Equals Power

The 18th-century British poet, Alexander Pope, coined the phrase, “A little knowledge is a dangerous thing, “which is largely interpreted to mean that having just a bit of learning on a subject can lead to overconfidence. In the highly competitive field of real estate, a little knowledge is indeed dangerous to those seeking success. With…

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E-Mail Marketing Best Practices

E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of marketing norms or worse yet,…

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Getting The Most Out Of Networking Events

The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…

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Old School Branding

Technology is great, isn’t it? Smartphones, apps, and social media have all given us so many new ways to connect with potential customers and market ourselves. But, ask anyone who gets trapped in automated customer service purgatory or caught on the phone with an anonymous call center staffer and they will tell you it’s hard…

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Developing a Strong Brand

You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…

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Building Your Personal Brand in 2018

A “brand’ is defined by Business Dictionary as a unique design, symbol, words, or combination that identifies a product and differentiates it from its competitors, becoming over time, associated with credibility. Personal branding is no different, but to put it more simply, it’s the means by which people remember you. In the crowded real estate…

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Building Your Agent Brand Is About Intangibles

A recent post on ActiveRain was entitled How To Become a Real Estate Marketing Superstar. The post promoted their ebook by the same title. It was a good post and worth reading. The writer lays out three essentials for any modern real estate marketing plan: Marketing Strategy: indeed, looking at what you’ve done over the…

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