Branding

Make a Splash: Build Your Brand With Social Media

Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

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A Client’s Good Will: How To Earn It and Keep It

client's good will

How good are you at earning a client’s good will? The late comedian Mort Sahl had an expression he employed most frequently to poke fun at President Richard Nixon: “Would you be a used car from this man?” The implication was that Nixon wasn’t likable or trustworthy enough to buy a car from, despite his…

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Customer Service: Importance Revisited

customer service

Customer service is the latest in a series of posting in which we review some basics of the trade. We are halfway through the year and in the traditionally high point of the sales cycles, and there’s no better time to reassess the essentials that can make or break an agent. As you know, customer…

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E-Mail Marketing Best Practices

E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of marketing norms or worse yet,…

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Getting The Most Out Of Networking Events

client's good will

The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…

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Old School Branding

Technology is great, isn’t it? Smartphones, apps, and social media have all given us so many new ways to connect with potential customers and market ourselves. But, ask anyone who gets trapped in automated customer service purgatory or caught on the phone with an anonymous call center staffer and they will tell you it’s hard…

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