Branding

Understand Your Value Proposition

No need to remind you of this, but real estate is a brutally competitive business. Consider: There are more than 1.3 million agents in the U.S., according to the NAR The median number of transactions across those 1.3 million agents was 12 in 2019 Everyone’s hungry to nail down the next listing. Everyone is promising…

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Mid-Year Status: Are You Halfway (Or Better) To Your 2020 Goal

If you’re like most successful agents, you started 2020 with a plan. You set clear business goals, focused on the number of transactions you wanted to secure over the course of the year. Accordingly, you may have worked back from that goal: how many daily calls would you need to make to get to the…

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Give Yourself Something to Talk About

The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…

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Seeing is Believing: Engaging Through Video Email

Americans, by the tens of millions, are turning to live video to stay connected during  restrictions.  People are logging countless hours across Face Time, Zoom, Webex, and other video apps. Our new-found reliance with these live, video platforms reinforces the emotional of seeing someone’s face. It’s both comforting and reassuring to be able to see…

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Let Go Your Ego

There’s nothing inherently wrong with ego: We all have one and, in many cases, it serves to as self-protection and even a mechanism for success. But ego run amok is an ugly thing and works to create just the opposite of success. The difference lies in what is healthy self-esteem and what is unhealthy ego.…

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Overcoming Apathy

successful real estate agent

As kids and young adults dreaming of our careers, none of us wish to be average. Who among us doesn’t aspire in our dreams to become great at what we do, be it a professional athlete, chef, or yes, real estate professional? And yet, something happens to many of us mid-career. Our lofty goals vanish.…

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Appreciation Rules

Real estate professionals are driven by the need to list more properties, close more transactions and work more efficiently. And, while tools to achieve these goals are important, there’s one tool we probably don’t talk about enough: Client appreciation. Showing your appreciation for business can take several forms. Yes, communicating is a way of showing…

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How To Develop a Production-Focused Mentality

production focused mentality

There’s nothing like the feeling of signing a listing – it never gets old. Even better than that, however, is being able to score multiple listings in a single week. There’s no better way to see a dramatic increase in business, but for many agents, making the jump to more than one listing a week…

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Make a Splash: Build Your Brand With Social Media

real estate social media

Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

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A Client’s Good Will: How To Earn It and Keep It

client's good will

How good are you at earning a client’s good will? The late comedian Mort Sahl had an expression he employed most frequently to poke fun at President Richard Nixon: “Would you be a used car from this man?” The implication was that Nixon wasn’t likable or trustworthy enough to buy a car from, despite his…

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