Branding

Customer Service: Importance Revisited

customer service

Customer service is the latest in a series of posting in which we review some basics of the trade. We are halfway through the year and in the traditionally high point of the sales cycles, and there’s no better time to reassess the essentials that can make or break an agent. As you know, customer…

Read More

E-Mail Marketing Best Practices

E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of marketing norms or worse yet,…

Read More

Getting The Most Out Of Networking Events

The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…

Read More

Old School Branding

Technology is great, isn’t it? Smartphones, apps, and social media have all given us so many new ways to connect with potential customers and market ourselves. But, ask anyone who gets trapped in automated customer service purgatory or caught on the phone with an anonymous call center staffer and they will tell you it’s hard…

Read More

Developing a Strong Brand

You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…

Read More

Building Your Personal Brand in 2018

A “brand’ is defined by Business Dictionary as a unique design, symbol, words, or combination that identifies a product and differentiates it from its competitors, becoming over time, associated with credibility. Personal branding is no different, but to put it more simply, it’s the means by which people remember you. In the crowded real estate…

Read More