Prospecting

Prospecting For Life

Let’s face it: if you are to have a successful career in real estate, you’ll always be prospecting. Sure, it gets easier as you build a reputation and gain more referrals, but you will never stop seeking out qualified prospects. The start of a new year is the perfect time to examine your habits and…

Read More

Active vs. Passive Prospecting

Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of, including cold calls, referrals,…

Read More

Working With High Net-Worth Clients

Real estate agents work hard. Sometimes, we feel like we toil away, cranking out listing after listing, hammering on closings, all in an effort to reach our financial goals and answer the ‘why’ of our exertions. We’d all like to get maximum return for minimum work and a high net worth client base is one…

Read More

Building Momentum

Physics and real estate may at first glance appear to lack much in common, but Newton’s Third Law of Motion is something we can all relate to. Formally stated, Newton’s third law says, ‘for every action, there is an equal and opposite reaction,’ but in layman’s terms, that translates to ‘what goes up must come…

Read More

The Essentials of Real Estate Success

In a boom market, real estate sales look like an easy way to generate income: basic licensing classes are packed with eager wannabe agents. How hard can it be to sell a house, right? Anyone who’s been in the industry a while knows that no matter the economy, our business isn’t for the lazy or…

Read More

Developing a Strong Brand

You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…

Read More

Traits of Great Sales Professionals

All too often, the words ‘sales’ or ‘salesman’ conjures up images of the stereotypical glad-handing, fast-talking used car salesman, ready to make a quick buck at the expense of the customer. Polls regularly show car and insurance salespeople rank the bottom of lists based on perceived trustworthiness, and some polls show most respondents distrust all…

Read More

Prospecting For Life

Let’s face it: if you are to have a successful career in real estate, you’ll always be prospecting. Sure, it gets easier as you build a reputation and gain more referrals, but you will never stop seeking out qualified prospects. The start of a new year is the perfect time to examine your habits and…

Read More

Real Estate Prospecting Begins In The Morning

Real estate prospecting is challenging and can also be stressful for agents regardless of how long you’ve been in the business. For many top agents, the success of their real estate prospecting efforts often begins with how the start their day. “Morning is an important time of day because how you spend your morning can…

Read More