Prospecting

Neighborhood Rules!

Neighborhood

We all know the old real estate adage: “location, location, location.” Perhaps a more accurate, technologically-appropriate modification of this adage is:  “neighborhood, neighborhood, neighborhood.” Real estate agents know that buyers, perhaps now more than ever, are obsessed with being in the right neighborhood, whether for resale value, schools, walkability or a broad host of other…

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To Script, or Not To Script-Pros and Cons

real estate scripts

Real Estate Scripts To script, or not to script: That is the question. Few agents embark upon their career without the use of scripts and many veteran agents continue to swear by them. Others think a few years of script training and experience provide the preparation needed to have a successful career without continuous reliance…

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Prospecting: 5 Steps to Real Estate Success

real estate prospecting

Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…

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Real Estate Success: Universal Rules For All Agents

real estate success real estate negotiating

Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for real estate success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you…

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How To Develop a Production-Focused Mentality

production focused mentality

There’s nothing like the feeling of signing a listing – it never gets old. Even better than that, however, is being able to score multiple listings in a single week. There’s no better way to see a dramatic increase in business, but for many agents, making the jump to more than one listing a week…

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Self-Discipline: Good Habits Make for Excellent Results

Self-discipline

“With self-discipline, most anything is possible,” said Theodore Roosevelt, one of America’s great and arguably most motivational presidents. He had a good point. In fact, there’s a reason a simple Google search of quotes about self-discipline turn up hundreds. By now, we surely know that while talent is a bonus, it’s for nothing if we…

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Overpriced Listing: 4 Reasons to Think Twice Before Jumping In

overpriced listing

Let’s set the stage with regard to an overpriced listing. You’re meeting with a client preparing to list their home. You go over the comps, but the client insists on a higher listing price than you are comfortable with. All your training is telling you to stick to your scripts. Years in the real estate…

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Year End Planning: How To Finish Strong

real estate year end planning

Real Estate Year End Planning A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a…

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Adapt: Flexibility Instead of Reactivity is Key to Success

adapt

To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…

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