We know the scenario: you’ve done the work to secure the listing presentation. You’ve put in the time to make sure your presentation looks great and covers the essentials. From what you can tell, the prospect seems engaged and interested in what you have to say. Now, it’s time for the CLOSE! For many agents,…
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Note: As you gear up for 2021, we thought it might be helpful to share this post originally published in December, 2019. One aspect of real estate that many experienced agents have not yet tapped into (though, they ought to!) is Expired and FSBO listings.This section of the real estate industry can be extremely lucrative…
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It’s that time of year when we assess the previous 12 months, and set our sights on the 12 months to come. If you go back a year I’m time, what were you thinking with regard to your business in 2020? What were you in-going 2020 goals? What were your short and long-term aspirations? Of…
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Regardless of how you, as a real estate agent, approach the holiday seasons (relax vs. turn up the heat), one thing is certain: this is the perfect time to reach out to your Sphere of Influence. In last week’s post, End the Year with a Video Email to your Sphere, we focused on using video…
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Several weeks ago, we wrote about upping your prospecting game in November and December. This is typically a period many people (real estate agents and homeowners alike) dismiss as a terrible time to sell a home. Of course, this is hardly been a typical year. And that post highlighted a number of reasons why this…
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If there is an overarching theme for this blog it’s how to stay focused on the things that matter most to your success. Some agents have a natural inclination to staying focused, or on task. But, not everyone enjoy that type of discipline. That’s OK. We’re all built differently. That’s why we use this blog…
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We’re quickly moving into the heart of the holiday season. It’s always an interesting time for real estate pros. Many ascribe to the mantra that “nobody wants to sell their home during the holidays.” But many agents see gold in the myth that “nobody wants to sell their home during the holidays.” These agents know…
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Here’s the thing about us humans: our minds can be fickle, unpredictable. We can be on top of our game one day, and be questioning everything we do the next. You could be sticking to your routine and having tremendous success, then for any number of reasons, go into a slump. Regardless of how successful…
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It’s been quite a year. “Unprecedented” has been a favorite adjective tossed around by the press, pundits and everyone in between. Unprecedented or not, 2020 is winding down. This time of year, is typically a high point for retail sales, but not as much for real estate. Of course, 2020 has been anything but typical.…
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There are myriad variables that often define the line between success and failure, some of which are out of our control. But one thing is certain: when it comes to high-performing real estate agents, most make a habit (obsession?) of constantly reviewing and understanding the numbers that define their business. Like anything else, comfort with…
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