Most successful, prospecting-driven real estate agents know the importance of building and maintaining their sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…
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Regardless of how you, as a real estate agent, approach the holiday seasons (relax vs. turn up the heat), one thing is certain: this is the perfect time to reach out to your Sphere of Influence. In last week’s post, End the Year with a Video Email to your Sphere, we focused on using video…
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Several weeks ago, we wrote about upping your prospecting game in November and December. This is typically a period many people (real estate agents and homeowners alike) dismiss as a terrible time to sell a home. Of course, this is hardly been a typical year. And that post highlighted a number of reasons why this…
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