2026 Report · 76.9 Million Calls Analyzed

The State of Real Estate Prospecting in 2026

Behaviors, benchmarks, and contact data across every major motivated-seller lead type — drawn from 76.9 million dials placed by real agents between January 2024 and April 2026.

• ✓ The single hour that beats every other Answer rates peak at one specific hour — and most agents have already put the phone down.
• ✓ The day of the week you are wasting One weekday returns a live conversation 3.5 dials sooner than the worst day. Same list, same script.
• ✓ What a portal lead actually costs per closing The number is far larger than the price on the invoice. See the full 2026 math.
• ✓ The 24 hours that produced 166,031 motivated sellers The calendar creates predictable seller surges. You can book them a year in advance.
• ✓ Why “Spam Likely” lands on legitimate agents What triggers the flag, what it does to your answer rate, and what remediation cannot fix.