March 20, 2026·32 min·Ron Poindexter, Ron Poindexter Real Estate

How Ron Poindexter set 6 listing appointments in a 2-day New Year calling bootcamp

Ron Poindexter, a full-time realtor since 1990 who moved from Albuquerque to Nashville, set six appointments during the January 1st and 2nd calling bootcamp and has taken four listings from them. He makes 35 contacts in about an hour and a half, caps calls at two minutes, calls sellers nightly and talks price every Friday.

How Ron Poindexter set 6 listing appointments in a 2-day New Year calling bootcamp
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Key takeaways

  1. Make 35 contacts in a little over an hour and a half by researching no one, capping each call at two minutes and hanging up on the third ring before voicemail
  2. Go back to older leads when the day is slow, since Poindexter popped three or four appointments on the second bootcamp day by calling leads from late December
  3. Answer “we want to wait a while” by saying the break is costing thousands of dollars, then offer two times and keep closing until you get the appointment
  4. Ask where the seller is moving next and get excited with them, because people want to talk about the move their whole family is making
  5. Follow up with 3-3-3, letting it ring three times and calling three times a day for three days before moving the lead to the next follow-up folder
  6. Call every listing client each night with a recap of your contacts, and talk price specifically every Friday so a reduction request is no surprise
  7. Build the pre-listing package around the seller’s walk-away figure, a marketing plan that does the opposite of the last agent, and an FAQ page of the top 10 objections

Transcript

00:00 — Cold open on 35 contacts and two-minute calls

Ron Poindexter00:00

You need to get your numbers up to where they matter. So push those numbers up harder. Practice more. I usually knock out 35 contacts in about a little over an hour and a half, and I pop like three or four, just bam, bam, bam. If I can’t set that appointment in two minutes, I’m onto the next. You’ve just gotta stay consistent.

00:17You’ve just gotta work that every day.

Loida Velasquez00:25

Hi, everyone. Welcome back to a brand new episode of the Vulcan7 Podcast, where we bring you some of the best agents and coaches in the industry, and they share with you their tips and strategies so that you can implement them in your business immediately. Now, with that being said, if you haven’t caught up on the previous episodes, make sure that you watch them on YouTube or listen to them on your favorite streaming platforms.

00:47Now, for today’s episode, I have an amazing guest. We have had him previously on the Vulcan7 Podcast. We’ll make sure to post the link to that interview in the description box below so that you can watch that. But he is someone that prospects, makes phone calls, and today he’s gonna be sharing with you exactly what he did January 1st.

01:08Maybe it was a day that you were prospecting, maybe you were sleeping, maybe you were like, “I should have made some calls.” Well, I’m gonna have him tell you exactly how his experience was, and hopefully after this, you’re gonna wanna get back on the phones, prospect, set appointments, and do a lot more. So Ron Poindexter, welcome to the show.

Ron Poindexter01:28

Hey, Loida. Thank you for having me on. I sure appreciate coming on here. I am excited to talk to you about what happened at the boot camp. That was great. That was a great event that Vulcan put on. You were a great host. The speakers were terrific, and everything went real smooth.

01:46I thought that was a great program.

Loida Velasquez01:49

Awesome. Yes. So for someone that’s watching you and they have no idea who you are, tell them a little bit about yourself, where you’re located, maybe how long you’ve been doing this as well.

02:00 — From working musician to full-time realtor in 1990

Ron Poindexter02:00

All right. Well, I’ve been doing this a long time. I originally started in 1990.

02:05I’ve only been a full-time realtor. That’s all I’ve ever done. I was a performer. I was a musician before that, and I was lucky enough to be a working musician, so I bought a video store and skateboard shop in Albuquerque. After I sold all those off, I got into real estate in 1990, and I’ve been doing that full time, full bore, since, for the last 36 years, right?

02:3236 years.

02:34So I was coached by Mike Ferry, started in 1996. I ended up following some other coaches in 2009. I normally did close to 50 deals a year. And then Mike Ferry in 2008 challenged me with a $12,000 bet in front of 5,000 people at the MGM Grand, and so I got up to 75.

02:59He forced me to get up to 75 by holding me accountable to that bet. So since then, I was out of New Mexico. I had a company called the Associates Realty Group for all that time, and then I came out to Nashville a few years ago. So I’m kind of restarting, rebooting. I don’t have that sphere that I had in Albuquerque, but I still send a lot of referrals to Albuquerque.

03:25I count those in as my transactions. And then I’m prospecting like crazy.

Loida Velasquez03:30

That’s amazing. And you brought up something that I was gonna ask you, and that is what you did before. You mentioned that you were a musician, and I love to ask that question, because you never know people’s backgrounds.

03:43Recently, I interviewed another coach, and he told me, “Yeah, I used to play the trumpet in a band that traveled across the country.” That’s right. And if I wouldn’t have asked, I would have never known. So obviously you were a musician. Was it someone you met, or how was it that you decided to get into real estate?

Ron Poindexter04:00

Well, like I said, I was a pretty good musician. I had a good career. I was working. I was in a show band, and I opened for John Rodriguez, Mickey Gilley, all those guys. If you saw Urban Cowboy, that was my bunch, you know? And so I was able to buy into a business, and I worked that, and then I sold that off, and I got…

04:22I had a friend of mine that was a customer of that business. He told me, “You need to get into real estate.” And that’s what I did ever since. So I started out with Century 21, worked my way through different companies until I got my own. And I really feel that being your own broker is really the way to go.

04:41You just seem to work harder and just work for yourself.

Loida Velasquez04:47

That’s awesome. Yes, thank you for sharing, because I’m sure that someone that’s listening could probably relate to your story, or they might say, “You know what? I’m also a musician.” Maybe they might wanna reach out and ask you for advice on just making that transition.

05:01Now, one of the reasons that I’m really excited to have you on the show is because I see you post all the time on the Take 52 Facebook group, which, if you’re watching and you’re not a part of that, make sure that you join on Facebook. So obviously, every single day, you’re prospecting, you’re talking to people.

05:19Walk us through, maybe initially when you started, did someone tell you… Obviously, you mentioned Mike Ferry. But how was it when you initially started? Did they tell you you have to make a certain amount of phone calls or go after expireds or FSBOs?

05:34 — Floyd Wickman, Mike Ferry and why accountability is everything

Ron Poindexter05:34

Well, when I started, I was lucky. My broker at Century 21 came up with this Floyd Wickman Sweat Hog course, and he paid for it.

05:42He said, “Well, I’ll pay for you, but if you get three strikes, you’re out.” That’s how Floyd Wickman worked. And so, yes, I jumped at that chance. And out of 20, I think there were 20 participants, I was one of three that graduated that class. And so that set me up for prospecting. And I loved Floyd Wickman.

06:04He was funny. He was great. But then I met Mike Ferry, and Mike Ferry and me fit like a glove. At that time, he was very strict, very stern. And the first time I actually met him face to face, I was leaning back in the back of the room, the very last row, with my chair back, and he pulled it out from back of me.

06:29I think it was 1996, the Marriott Superstar in Orlando. And anyways, I was wearing shorts, big mistake around Mike Ferry. I was leaning in my chair, big mistake. After that meeting, I swore I’d never be in the back of the room again, and I would never be caught not in a suit or in some kind of professional look.

06:57So I fought my way for years, for 10 years, to get up on stage with Mike, and I finally did. And it cumulated in 2007. Right? So yeah. So the accountability is everything in real estate.

Loida Velasquez07:13

Yeah, absolutely. And I see you making the posts, like I mentioned, on Take 52.

07:18You got a listing, you got another contract, you got another listing. And when I see that, it’s like, I don’t know you personally, but I’m like, “I’m so proud of you, Ron, for everything.” ‘Cause I know that there’s agents that are watching, they’re like, “I gotta step it up. Ron is over here killing it, and I could probably go harder.”

07:36So obviously you joined the Vulcan7 boot camp, which happened January 1st and 2nd. First of all, tell us what you were looking forward to, and have you always prospected on January 1st and 2nd, or what did that look like previously?

07:52 — What the January 1st and 2nd bootcamp changed

Ron Poindexter07:52

Yeah. I usually prospected, but I never went the full day like we were doing.

07:57So that marathon session really got me out of my complacency and got me focused on, “Hey, I can do this. I can take one a week. I’ve done it before, and let’s really focus on taking as many as we can.” So on the boot camp, I only took one the first day, so I was a little blah.

08:19But then the second day, I started catching up, and I went back to December 27th leads and 28th and 29th. So I went back almost a week and started working those again, and I popped like three or four, just bam, bam, bam, you know? So it comes in waves, Loida. You know that. Everything comes on a wave.

08:40And so you just gotta stay consistent. You just gotta work that every day.

Loida Velasquez08:46

So when you were making those phone calls, obviously the first day you set one appointment, and then you said, “You know what? Let me go back a couple days,” and you got a much better response. Were you setting appointments?

08:57Were these homeowners ready to list? Did they tell you, “Yeah, we’re gonna go back on the market, we’re interviewing agents”? Or what were they telling you?

09:07 — Handling the wait-a-while objection from expired sellers

Ron Poindexter09:07

Well, yeah, they were saying it was the first of the year. They were gonna take a break. The typical, “We wanna wait a little while.”

09:14Well, that doesn’t work with me. I’m sorry. So you just gotta keep at it. “Okay, I appreciate that. I can understand that, but if I could show you a way that… That break is costing you thousands of dollars. Would you meet with me? When can we get together?” So I’m looking for that “when can we get together,” and then you qualify them and set that firm appointment.

09:38But they’ll do it if you don’t buy into what the last agent’s buying. I really believe that their objections right off the top, their automatic nos, are what worked on all the other agents that called that morning. You know? And I just tell them, “Those are regular agents. I’m a super broker.

09:56Do you know the difference, Loida?” And they’ll say, “Well, what’s that?” And you say, “God, that’s exactly what I wanna show you. Today at 3:00 or 4:00, which is better for you?” So you just gotta know when to get your foot in the door and close them, and keep closing them until you get your appointment.

Loida Velasquez10:13

Exactly.

10:14I love the enthusiasm, because even what you just said right now, which I’m sure is exactly how you sound over the phone, to me, you already sound miles ahead and so different than every other agent that’s probably calling, that maybe sounds monotone and doesn’t have a tonality in the way that they speak.

10:33So for someone that’s listening and they’re like, “You know what? I wanna sound more like Ron, where I sound confident and I have energy,” what tip would you give to that agent that’s maybe newer to prospecting?

10:47 — Bringing energy to the phone and asking where they’re moving

Ron Poindexter10:47

Well, I think that you gotta realize that, especially over the phones, you lose all of your communication.

10:52All of your body language is gone. So you have to really step up your energy and step up your personality, and get in that door. You know? If you don’t do that, then you’re gonna sound… I do believe, when they first answer, mirror and match it, but then that second question is, “If you were to sell, Loida, where were you going to next?”

11:17And they tell you. Now they’re talking about themselves, right? “Oh my gosh, that’s exciting. So tell me more about that. What’s in Orlando, or what’s in LA?” Wherever they’re going. But get excited. And you know what? When they feel that jolt of excitement, they’ll tell you, because for some reason, that’s why they’re moving their whole family.

11:39That’s when they’re told their kids are gonna have to find new friends, and, I mean, that’s a whole new adventure for them, and they wanna talk about it. So get them talking about it, get them excited about it. And then close them. You know? Then close them. “Well, we wanna talk more about that, so I have today at 3:00 or tomorrow at 4:00.

11:57Which is better for you?” You know? And if you keep closing them, they’re gonna let you in the door.

Loida Velasquez12:04

And for you, do you role play, or how did you get to that level of being confident with what you said and handling objections?

Ron Poindexter12:13

Well, pretty much, yes. I role play every morning. I have some good role play partners.

12:17We practice, we role play, but I’ve done it for so long. I pretty much use the Mike Ferry scripts. I think they’re the simplest scripts. I have to have a very simple script. And a lot of times I don’t even get that straight, I’ll get them in reverse order or whatever, but I’ll get most of that script out and close them.

12:41But what I do try to do is close them as fast as I can. So sometimes it’s right away. “When can we come out?” “Well, I have 3:00 today.” “Okay, I’ll be there at 3:00 today.” And then you just go right into your qualifying script right after that. I qualify them immediately. “So if I do come out and you do wanna list with me, would there be any reason you couldn’t sign a contract if you wanted to, Loida?”

13:06And it’s basically that same question. I just use a little twist on it, but go right into your qualifying questions so that you know it’s a bona fide appointment.

Loida Velasquez13:16

Okay. Awesome. So right now I’m curious, what does your schedule look like, and do you prefer going after a specific lead source versus another one, or how many do you have that you do go after?

13:30 — Low-hanging fruit, two-minute calls and the three-ring rhythm

Ron Poindexter13:30

Well, you go after the low-hanging fruit. You go after the expired listings that day, you go after some FSBOs that day. But I relate it to fishing. I’m a big fisherman, so if they’re not biting in this pool, I’ll go to a different pool. So if I’m getting frustrated with for sale by owners, I’ll go to my sphere of influence, or I’ll go to my past clients, or I’ll go to another stream, like a BPO stream.

14:01You know? Something like that. And I’ll find who’s biting that day. But always the low-hanging fruit, the first ones you wanna call, are the expired listings. But you don’t wanna stay on the phones too long, you know? I don’t research anybody. I pretty much have a limit of two minutes.

14:23If I can’t set that appointment in two minutes, I’m onto the next. You see what I mean? And I use a three, three, three. Mike Ferry taught me the three rings. So people laugh because I’m going, three-ing, three-ing. I’m getting that rhythm of their phone, because on that third ring, I’m moving my head.

14:43I know that rhythm. Before it switches over into a voicemail, I’m off that phone and onto the next number. So you have to really get in touch with the rhythm of the rings, and that’ll keep you going. So I usually knock out 35 contacts in a little over an hour and a half.

15:06So if you focus on that, you can do it. I don’t stay on it all day. I make sure I get 35 contacts in an hour and a half. So there you go.

Loida Velasquez15:17

Yes. I love it. I love it. And in terms of your prospecting day, what does your afternoon look like compared to maybe your morning? Are you setting appointments only during a specific time during the day?

15:31Just for anyone that’s watching that wants a better idea as to how to structure their schedule.

15:37 — Afternoon referrals, 3-3-3 follow-up and nightly seller updates

Ron Poindexter15:37

Well, I prospect in the morning for the most part. Then in the afternoon, I’m usually on a call with Vulcan or something like that, some type of Take 52. I participate in that as much as I can, because I know that referrals are coming my way.

15:54If they know who Ron Poindexter is in the Nashville area, they’re gonna send it to me, and I’m gonna send stuff to them. So I’m constantly working that for a referral source. Then if I don’t have appointments that day, I’ll usually jump on the phones again during the afternoon and then again in the evening.

16:13So I’m working a three, three, three. I’ll let it ring three times, I’ll call them three times a day for the next three days, and then I’ll put them in my next follow-up folder. And Jim Chamberlain has a 10-day thing that he teaches, and that’s what we follow on that. But I usually give it a real hard hit, especially if I’m hunting listings.

16:34I call it hunting listings. I’m looking for inventory. I need the inventory to carry me through. So that’s what we’re gonna do. We’re gonna intensify. Now, one thing I’ve done lately, Loida, is I made it a commitment to call all my clients every night. So before I put it away for the day, I call my clients.

16:55Whether I have a lot to talk to them about, I give them a daily recap of what I did. So if I’m calling expired listings, the second question is, “If you move, where are you moving to?” And they say, “Happy Hollow Subdivision,” and I happen to have a house there. That’s why I do that.

17:14So I’ll send my sellers, “Look, I made 35 contacts today. This is what I did. I talked to two people about your house specifically.” And I’ll give them a little update every night. But the accountability when you do that is huge, and they never say, “I never hear from Ron Poindexter. I never hear from my agent.”

Loida Velasquez17:36

Yeah, I was about to say, because I know that I have called expireds where I ask them, “How was your experience with the last agent?” And they’re like, “They fell off the face of the earth, and we never heard from them, and we have no idea what happened.” So with you, there’s no excuse. They can’t say that Ron didn’t put in the work, because they are hearing from you every single day.

Ron Poindexter17:56

Right. Especially, another thing is, call the neighborhood. When they get home and their neighbor comes over to them and says, “Hey, you know, that agent has called me three times asking who I know who wants to buy your house.” That’s what you want. See, you want your seller hearing from their neighbors saying, “Hey, you know, Ron’s on it.”

18:18You know? Exactly. That third-party endorsement goes a long way.

Loida Velasquez18:22

Exactly, yeah. So you’re actively calling. You’re putting in the work. Obviously you wanna get the property sold, and then they see you and what you’re doing. And the best thing that they can do is refer you business and say, “Hey, if you’re a hard-working agent, you gotta call Ron.”

18:37Don’t go to Google or research. Ron’s your guy. Also, agents, if you’re watching, if you need to send a referral, you gotta have Ron in your pocket. The phone number’s even right there.

Ron Poindexter18:50

That’s right. That’s right. Send them my way. I’ll treat them good. When I work the buyers, most of the buyers that I work are referrals.

18:58So they’re either my clients or referrals or a sphere. But I’ll tell you what, when you work these systems, Vulcan will help you. All you have to do is ask and participate, you know? So get on the phones. I love the event that you did, and I hope we’re gonna do more of those, because that really motivated me to go after it this year.

19:24 — Six appointments and four listings from the bootcamp

Loida Velasquez19:24

Yeah. So I was excited about that. Absolutely. And you mentioned you got six listings, right? From those two days.

Ron Poindexter19:28

Well, I got six appointments. I just took number four. So I’ve got four of the six so far. I’ve got two that I’ve been juggling because of the weather and so forth, but I’ll get them.

19:39I’ll get them, and then we just hit it every day. We’re gonna take more and more. I’m on one a week at least. So. Yeah.

Loida Velasquez19:45

The fact that you got four already, and you said six appointments, that’s probably more than most agents will do this entire year. So congratulations, first of all, for that, because I know that there’s been times, I know it’s happened to me, where you’re dialing, you’re talking to people, and nothing’s happening, and you’re like, “When’s that appointment gonna come?”

20:05And I know it’s somewhere. So four, it’s really exciting, and I’m sure they’re gonna be sold, and you’re gonna get more business out of it, ’cause, Ron, you’re putting in the work that the average agent isn’t doing out there. Now, I know that this is a question that you’ve probably heard, and there’s someone saying, “Well, Ron, how do you stay motivated making all of these calls and showing up every single day?”

20:31And what do you do on the days that you’re stuck in a funk?

20:36 — Staying motivated and the three-part pre-listing package

Ron Poindexter20:36

Well, what I try to do is I go onto the groups, and I see who’s making calls and who posts that they got a new listing. That stirs me up quite a bit. I gotta be honest, there’s days that

20:49I don’t wanna do it, or that I even don’t do it. Sometimes I just need a brain dump, right? But for the most part, if you stay consistent, if you work on your skills… Now, if you’re skilled, you work on hearing where that door is open. Where can I get my foot in the door? And any question, if they ask you anything, that’s exactly the reason we need to get together.

21:12You know? So if they ask anything about it, spot that as a seller that now wants to list, because that’s your foot in the door, and get in there. And then don’t stop. I have some standards, and I do work on standards, and so I’m not gonna adjust my commission. I’m not gonna do this.

21:32I’m not gonna do that. The listing presentation that I have, I have three main parts in my pre-listing package. Of course, it’s the net out. “But Loida, the sales price on the net out doesn’t matter. What matters is what I put in your pocket. That’s the figure that matters most.” And I think if most agents would focus on the net figure to their seller, their walk-away after everybody gets paid, if they would focus more on that, your sellers don’t battle you as much.

22:05They’re prepared to battle you on sales price, and most agents talk sales price. Well, don’t do that. Get them focused on the walk-away figure, and that makes the net out go a lot easier. Then my marketing plan is pretty much, I call it a live document, right? So I’ll ask them, “What’d the last agent do?”

22:28‘Cause I’m probably gonna do the opposite of whatever that last agent did, ’cause we want the opposite results, don’t we? See? So I mean, you don’t dwell on it. If you ask them, “Did the last agent do an open house?” They’re gonna say yes. Well, I’m not gonna do that, ’cause we know the results of what that was, right?

22:49So you keep it shorter. I think if you keep it more simple. I have a frequently asked questions that I call my FAQ page. And basically, that’s the top 10 objections or questions that sellers have asked me over the years, and my answer to it. So, “Will you cut your commission?”

23:10“No.” “Any other questions?” But it’s usually right there, so they’ve read it. They know not to ask it, ’cause they know my answer.

23:21But if you prepare them, I just focus on those three portions really of the pre-listing package. And if you do that, keep it simple, and give them back their evening.

23:34They don’t want you there two hours. Who wants to listen to a realtor, can you imagine me giving this kind of oomph for two hours?

23:43I do believe it’s more than a presentation, Loida, it’s a performance. So I believe prospecting, performance, and then close them. It’s a natural ending to a great presentation, is your close.

23:57But it’s a performance. You have to shine. That’s when you have to set yourself apart.

Loida Velasquez24:02

Yep, exactly. You’ve mentioned so many different things that I have so many questions, that I think we could even do this for an hour or two. We could just talk for a long time. But one of the things that you mentioned is these communities, like Take 52 and what Jim is doing.

24:19So for an agent that maybe is plugged into the Facebook group, but they’re not doing much, how has that group helped you, and what could you share with them as to why they should be more involved?

24:32 — Why agents should participate in Take 52

Ron Poindexter24:32

Well, I think that Jim’s a great leader on that group. So when he asks you to ask questions, do that.

24:41Ask questions. Participate. There is no dumb answers. There’s no dumb question. If you need to know something, ask, and someone will help you. I’m on there. There’s probably, I don’t know, hundreds of years of experience on that call. So get in there, get on, trust. Vulcan Take 52, they’re not gonna do anything to hurt you.

25:05They’re only gonna do things that help you. So if you have more events, get with the events. If you can get on with you, Loida, get on and talk. I mean, participate in the group, I think, would be my main piece of advice.

Loida Velasquez25:22

Awesome. I love it. And going back to working with sellers, because I’m sure that there’s a lot of agents also calling these expireds.

25:30Many might have been overpriced. What do your conversations sound like when you have to tell a seller, “Hey, market value is actually 500,000. I saw that you came off the market for 650”? Are those easier? I mean, I feel like the way that you speak, Ron, you would just tell me, and I would say, “Okay, you’re right.”

25:53But what does that sound like?

25:55 — Telling expired sellers the truth about price

Ron Poindexter25:55

That’s exactly what I would do. Do you wanna hear the truth, or do you wanna hear what somebody else thought? We know what somebody else thought, and it didn’t work out, did it? So I’m gonna tell you the truth, and this is where we need to be. You know? And if you have any questions about that, I would answer your questions, but most of the time they don’t.

26:13If you show them… I keep it to pretty much three line items, three active, three sold, of current comps. But the way I say it, you gotta say everything with confidence.

26:29You see, once they hear it, they can smell an… what would it be? Unconfident agent.

26:34They can smell the lack of confidence down the street. You know what I mean? You’re just driving to the place, and they can smell it. So you gotta go in with confidence. You know your presentation. This is what we’re gonna take it at. It’s gotta be a saleable listing, or why take it? That’s silly.

26:54You don’t want inventory that doesn’t move. So I talk price every Friday with my clients, with my sellers. So when I talk to them every day, on Fridays it’s specifically about price. And so we’ll go over the price and any new comps that came in and talk about that. That way, when you ask them for the reduction, they’re not surprised.

27:18You know? You just tell them, “Mr. Seller, on Fridays we’re gonna talk about the price. Sound good?”

Loida Velasquez27:24

Yes. You have become very good at setting the expectation from the start, and I think that’s one of the pieces that a lot of agents miss. So when they do have to have these conversations, they feel uncomfortable, or maybe there’s pushback from the seller, because it comes out of nowhere, right?

Ron Poindexter27:41

Right. But you can’t lose what you never had. So the seller’s really not losing anything, it’s just that some lousy agent had told them some ridiculous price. And you can’t waste any more time. That’s what’s great about expireds. They don’t have the time to waste anymore. If they really are motivated, then they have to go, and on the second or third agent, they’re gonna really start listening to them.

28:07But most of my clients listen to me, because I tell them the truth, and I’m prepared to walk. I have a certain amount of standards, and I don’t bend for anybody. They may try, and I don’t blame them for trying, but I’m not gonna cut the commission. No. You know, the greatest thing that happened this last year was we can now negotiate the other compensation.

28:29So that’s even better, right? So when you explain that to the seller, turn that into a real positive. “Hey, now we can even negotiate that upon each offer.” I mean, if they ask for it, as far as compensation.

Loida Velasquez28:46

Yes, yes. So as we wrap up, what would you say are three things that agents need to be doing right now to make sure that they have a killer 2026?

28:57 — Three things agents need for a strong 2026

Ron Poindexter28:57

Well, prospect. I think that you need to get your numbers up to where they matter. 8 or 10 contacts, that’s not gonna hack it. You gotta get it up. You know? And it’s just a little bit longer on the phone, so push those numbers up harder. Practice more, get serious about your practice.

29:15Internalize a script. That way, when you’re off… When I was singing, Loida, I would jump off the stage, I’d forget the words, so I’d go into the audience, and my background singers knew I had forgotten the words. But my thing was I got back on, because I would hear that point in the music and get back on.

29:34Well, it’s the same thing with your script. When you internalize it, if they get you off, don’t stay off. Get back on the script and just ask question number two, question number three. Go, any other questions. And then the other thing is to participate in groups like this. I think that you become who you hang around, so if you get around these groups, all of these agents are focused.

29:58Vulcan agents are focused on doing better. So get out of the slugs out of the office. Get away from those guys. Get to these kind of groups, and we’ll only help you. So I think practice, prospect harder, and get around people that will further your career.

Loida Velasquez30:17

Amazing, yes. I think anyone that’s watching this might have to watch it once or twice and take down a lot of notes.

30:24And for anyone that’s watching now, as we’re ready to wrap this up, remind everyone where you’re located, how they can get ahold of you, send you referrals, and all of that.

30:35 — Serving Nashville and middle Tennessee

Ron Poindexter30:35

All right. I’m in Nashville now. No longer Albuquerque. I moved to Nashville. So I work the whole area. In Nashville, I work about an hour radius, I guess, of Nashville.

30:46So I’m in Gallatin. There’s Portland, Westmoreland. I’m pretty much middle Tennessee around Nashville. And you can get ahold of me at 615-995-0505. Just remember Ron Poindexter. Poindexter, right? So, Ron Poindexter Real Estate, ron@ronpoindexter.com.

Loida Velasquez31:08

Awesome. And then you’re on Facebook too, if they wanna send you a friend request, tell you

31:13how much you inspire them on this episode.

Ron Poindexter31:17

Yeah. Yeah. I’m on Facebook, I’m on all those social medias, but pretty much the Facebook and the Take 52, those groups, any one of them will tell you where I’m at, pretty much, hopefully.

31:34Hopefully, Nashville’s my area now, so.

Loida Velasquez31:38

Awesome, awesome. Well, Ron, it has been a great pleasure having you on here, having this conversation. Like I said, I feel like we can keep talking for hours. Maybe we’ll have to have you back again, and we can get some role playing in for the agents so that they can see and hear more of you and have you have these conversations.

31:54But really appreciate you, Ron.

Ron Poindexter31:56

That would be great. I don’t know how I look on this. On my thing, some of my hair’s disappearing. I don’t have a green screen. But anyways, I’d love to come back, role play, show, help the agents all I can, so.

32:12Give me a call and I’ll help you anyways.

32:13Call me anytime.

Loida Velasquez32:15

Perfect. All right, Ron. Well, thank you once again for being here, and for all of you watching, we’ll see you on the next one. Bye.

Ron Poindexter32:21

Bye. Thanks, Loida.

Questions this episode answers

How many prospecting calls should a real estate agent make a day?

Ron Poindexter says 8 or 10 contacts won’t hack it. He makes 35 contacts in a little over an hour and a half by researching nobody, capping each call at two minutes and hanging up on the third ring before voicemail. He prospects in the morning and calls again in the afternoon and evening if he has no appointments.

What do you say when an expired seller wants to wait before relisting?

Poindexter says the automatic no is what worked on every other agent who called that morning. He acknowledges the seller, says the break is costing them thousands of dollars and asks when they can get together. Then he offers two times, qualifies them on the spot and keeps closing until he has a firm appointment.

How do you talk to an overpriced expired listing about price?

Poindexter asks whether the seller wants the truth or what somebody else thought, since what the last agent thought didn’t work. He shows three active and three sold comps and says everything with confidence, because sellers can smell a lack of it. Once listed, he talks price every Friday so a reduction request never surprises them.

What should be in a pre-listing package?

Poindexter uses three parts. The net out focuses the seller on the walk-away figure after everybody is paid, because sellers come prepared to battle on sales price. The marketing plan is a live document that does the opposite of the last agent. An FAQ page answers the top 10 seller objections, including that he won’t cut his commission.

How do you keep sellers from saying they never hear from their agent?

Poindexter calls all his clients every night with a recap, such as making 35 contacts and talking to two people about their house. He also calls the neighborhood, so neighbors tell the seller the agent has called asking who wants to buy. He says that third-party endorsement goes a long way.

Guest

Ron Poindexter

Ron Poindexter Real Estate · Nashville and Middle Tennessee

Ron Poindexter, a full-time realtor since 1990 and former working musician, ran Associates Realty Group in Albuquerque before moving to Nashville.

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