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Marketing During the Holiday Season

The holidays are upon us and though visions of sugarplums may be dancing through heads, you’ve still got to tend to your business: after all, sellers still want to close their deals and buyers need to place for Santa to visit. But, staying relevant and keeping customers focused during one of the busiest and most…

Work Life Balance

Avoiding Burnout

As the old adage goes, ‘all work and no play makes Jack a dull boy.’ It can also make Jack (and Jill) a burned-out boy. Burnout is defined as ‘physical or mental collapse caused by overwork or stress.’ Many successful real estate agents put in long hours – if you want to succeed, it comes…

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Active vs. Passive Prospecting

Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of, including cold calls, referrals,…

Black and white bullseye target.

Organizing For Success

A successful career in real estate requires the ability to adeptly spin plates and juggle tasks, but if you are a chronically disorganized person with dreams of becoming a titan of real estate, have no fear. While there are naturally organized people, anyone can master simple steps to install some order into their lives since…

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Writing a Business Plan

Yogi Berra, legend of Major League Baseball, catcher, coach, and manager for teams including the New York Yankees, New York Mets, and Houston Astros, was as famous for his mangling of words as skills on the diamond but hit the nail on the head when he said: “If you don’t know where you are going,…

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Getting The Most Out Of Networking Events

The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…