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Turn Off, Tune In

You may be noticing more news articles and blog posts on work-life balance, but that’s no surprise: technology, for all its advantages, encourages multitasking and gives us the notion we can manage more than one task at a time competently. In fact, research shows most of us only pay attention about 47 percent of the…

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Developing a Strong Brand

You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…

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Making The Best Use Of Your Time

Benjamin Franklin, inventor, author, politician, and one of America’s founders, is credited with coining the phrase, ‘time is money,’ in the advice he gave to a young tradesman. Boy, if only he’d lived long enough to see how many ways technology gives us to waste time in a 24-hour day. Old Ben was onto something:…

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Aligning Lead Generation and Marketing Strategies

When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads is a necessity if we want to…

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Traits of Great Sales Professionals

All too often, the words ‘sales’ or ‘salesman’ conjures up images of the stereotypical glad-handing, fast-talking used car salesman, ready to make a quick buck at the expense of the customer. Polls regularly show car and insurance salespeople rank the bottom of lists based on perceived trustworthiness, and some polls show most respondents distrust all…

Work Life Balance

Work-Life Balance For New Parents

In today’s hyper-technical age, few of us are immune to the challenges of finding a balance in our work life and personal life. In the real estate industry, the challenge may be more pervasive because at the most basic level, every agent and every broker is an entrepreneur, and entrepreneurs aren’t known for the ability…