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Maximizing Your Efficiency

As defined by Webster’s Dictionary, efficiency is the ability to do something or produce something without wasting materials, time, or energy, a technique that sounds like a sure-fired way to close more sales. But, how, exactly, does being efficient translate into everyday work habits and productive routines? Many of the steps to becoming more efficient…

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Developing Customer Loyalty

We often hear it’s easier to keep an existing client than develop a new one, and it’s for good reason. But, particularly in a field as competitive as real estate, it’s crucial to develop a sense of loyalty to you among your client base so when they make referrals, you get the call. While loyalty…

Circular Maze (center)

Habits of Highly Effective Agents

Writer Stephen Covey wrote the self-help book, “The 7 Habits of Highly Effective People” in 1989, and since then the book has spawned spin-offs (“The 7 Habits of Highly Effective Teens,” by Covey’s son, Sean) and sold more than 25 million copies in 40 languages. The obvious conclusion is that many people are seeking guidance…

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Building an Awesome Team

When you’ve reached the enviable point in your real estate career at which you have more leads than you can efficiently manage, the time has come to consider building a team. The benefits of having team members are numerous: for starters, someone is always available to work with clients. Team members can motivate and push…

Leadership business concept on blackboard

Develop Your Leadership Brand

Herb Kelleher, co-founder and longtime CEO of Southwest Airlines, was known for his outrageous leadership style, which created a corporation culture that encouraged employees from the C-suite to baggage handlers to take their jobs seriously but themselves lightly. The Kelleher brand became an integral part of Southwest. You don’t have to be chief executive of…

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Predictive Analytics in Real Estate

We talk about lead generation and conversion a lot because it’s literally the most important aspect of a successful real estate career, but today, we examine the topic from a different angle: Data. Companies across the world, including the behemoth management consulting firm, McKinsey, have examined the effective use of predictive analysis in generating sales.…