How To Manage Your Time In Real Estate
Annabelle Santos
Share the Secrets
Summary
Managing your time in real estate starts with protecting the hours that actually generate revenue. Get started early by blocking off time each morning for roleplay and prospecting leads before meetings and other distractions can affect your productivity. Batch tasks together and use the Pomodoro technique to stay focused, and prioritize what matters. Cut meetings that don’t move the needle, outsource work like writing that pulls you away from selling, and use tools like real estate CRMs to stay productive.
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| Time to Read | ~8-10 minutes |
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How To Manage Your Time In Real Estate
Until you value yourself, you will not value your time. Until you value your time, you will not do anything with it. -M. Scott Peck
No matter how good your tools are, if you don’t manage your time effectively, those tools will not be put to their best use. Research by employment site Zippia reveals that 82% of individuals need an effective system for managing their time, leading to 51% of their workday being allocated to less valuable activities.
If you’re a real estate agent who feels you are not making the best use of your time, this blog post is for you. We will share real estate time management strategies from the top-producing agents in the business.
So, let’s get started on time management for real estate agents.
Start Early
If you’re not a morning person, recalibrate your lifestyle to become one. Considerable research supports the health (and business) benefits of creating a morning routine:
- Start waking earlier than usual, and don’t hit the snooze button. There is something special about the quiet of the early morning hours.
- Create morning rituals that help you center yourself and relax for the day ahead. These can include reading spiritual or self-help books, meditating, or just sitting quietly to gather your thoughts.
Once those early hours become routine, you’ll have the headspace to plan the rest of your week with intention. Check out our blog on owning the morning for more tips.
Plan Ahead
Most business professionals consider Friday afternoons their time to unwind from the previous week. But before you go into full unwind mode, take a few minutes to reflect on the week you just completed. Writing down your thoughts in a journal can help you process everything that happened.
More importantly, write down your goals and priorities for the following week so you can hit the ground running on Monday morning. Walking into the new week with a clear plan turns Friday’s reflection into next week’s momentum.
Focus On Your Health
Like any business endeavor, real estate can be demanding and stressful. That’s why it’s imperative to be conscious of your physical, spiritual, and emotional well-being. In our post, Healthy Body, Healthy Mind, Healthy Business, we share tips on how a healthy lifestyle translates to a healthy ROI.
Here are a few of the tips:
- Build An Exercise Routine. The U.S. Department of Health suggests that you maintain a schedule of moderate physical activity for 150 minutes a week.
- Create A Sleep Routine. Regardless of how many hours you sleep each night, try to stick to a schedule of when you go to bed and when you rise each day.
- Practice Mindfulness. Research supports a daily mindfulness practice to reduce stress and keep your mind sharp. Whether it’s meditation, repeating affirmations, or an early morning walk, it helps to take time to quiet your mind.
Agents who treat their well-being as part of their business plan tend to outlast the ones who don’t. It’s good business to take care of yourself!
Prioritize Your Tasks
Mark Twain once said, “If it’s your job to eat the frog, eat it first thing in the morning.” Clearing the most difficult task (or your least favorite) first gets them over with so you don’t spend the day dreading them.
Top-producing agents take this lesson to heart by starting each day with a commitment to phone prospecting. They might start the morning by role-playing with a partner to prepare them for the day, but they’re ready to power up Vulcan7 and start calling expired leads shortly afterward.
Here are a few other task-related real estate time management strategies:
- Task Batch. It’s important to remember a simple reality: there is no such thing as multi-tasking. Our brains are not designed to efficiently and effectively move between multiple tasks. Research shows that it takes about 23 minutes to return to a task once interrupted. Task batching suggests that we group similar tasks together-then complete them consecutively to stay focused.
- Schedule Measurable Work. When plotting your week, schedule the chores that bring immediate results. Nothing feels better than checking items off our lists, so slate a few items you are confident you can complete in the day, whether it’s follow-up notes to prospects or calling a handful of FSBOs to schedule appointments.
When the toughest tasks aren’t hanging over you, it’s easier to remember why you got into real estate in the first place. Knock out the hard stuff early, and you can spend the rest of the day doing what you love!
Outsource Certain Tasks
Let’s say, for example, that you want to maintain a blog (a good personal branding strategy). But it takes you forever to research, draft, and edit every post. You should hire a freelance writer to handle this task.
Instead of looking at this as an expense, consider it an investment in your business that allows you to focus on what you do best: sell. You might also consider hiring a part-time administrative assistant to handle time-consuming tasks that normally pull you away from selling.
Minimize The Obvious Distractions
Our smartphones may be our greatest hindrance to productivity and success. A few quick changes that make a real difference:
- Turn on Do Not Disturb during prospecting and admin blocks, with exceptions for clients or family.
- Move social media apps off your home screen, or delete them entirely during work hours.
- Set app time limits for anything that tends to pull you in for “just a minute.”
- Keep your phone face-down or in another room during deep work.
The goal is to make sure your phone works for you instead of pulling you out of the work that pays the bills. It’s also just less stressful to be jumping back and forth between tasks all the time.
Run More Effective Meetings
When it comes to time management for real estate agents who work in teams, always be conscious of how much time you spend in meetings. Studies show that the average businessperson can spend as many as 23 hours each week in meetings.
Take a good, hard look at every meeting on your calendar. Cancel those you believe have little value. If, after several weeks, you find that you miss what was covered in those meetings, re-instate them. But you’ll probably realize that whatever was covered in those meetings can be handled with a quick phone call or email.
Protecting your calendar is one of the simplest ways to protect your selling time.
Consider The Pomodoro Technique
It’s a proven time management hack.
Created in the 1980s by Francesco Cirillo, the Pomodoro technique uses an old-fashioned kitchen timer to break down work in intervals of 25-minute segments. Each segment (known as a Pomodoro) is followed by a 5-minute break.
The idea is simple: you focus as much as possible on a task for 25 minutes, then walk away for five minutes to clear your head. Check out our post on How To Hold Yourself Accountable for more tips on using the Pomodoro Technique.
Short bursts of deep focus often produce more than hours of distracted effort.
Sample Schedules for Real Estate Agents
Building a productive week starts with knowing what a productive day looks like. Below is an ideal daily framework that protects your highest-value time, followed by a weekly view that shows how the same blocks shift from Monday to Saturday.
The Ideal Day
Mornings are protected for the activities that actually grow your business: prospecting, follow-up, and appointment setting. Afternoons are for handling client-facing work and admin.
| Time | Block | Focus |
|---|---|---|
| 6:00-7:00 AM | Morning routine | Exercise, mindfulness, reading |
| 7:00-7:45 AM | Daily prep | Review pipeline, prep call list, set top three priorities |
| 7:45-8:00 AM | Role-play | Warm up with a partner on scripts and objections |
| 8:00-10:00 AM | Prospecting | Vulcan7 dialer, expired leads, FSBOs, sphere |
| 10:00-10:30 AM | Buffer | Coffee, quick reset |
| 10:30 AM-12:00 PM | Follow-up | Return calls, update CRM, schedule appointments |
| 12:00-1:00 PM | Lunch | Step away from the desk |
| 1:00-3:00 PM | Appointments | Showings, listing presentations, buyer consultations |
| 3:00-5:00 PM | Admin | Contracts, paperwork, transaction management (Pomodoro blocks) |
| 5:00 PM+ | Personal time | Family, hobbies, rest |
Blocking Out Your Time Weekly
The daily structure stays consistent, but the work inside each block shifts across the week. Themed prospecting sharpens your scripts, mid-week afternoons handle the bulk of appointments, and Friday wraps things up with planning and marketing. Weekends are for showings and a full day off to recharge.
| Time | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|---|---|
| 6:00-7:00 AM | Morning routine | Morning routine | Morning routine | Morning routine | Morning routine | Lighter routine |
| 7:00-7:45 AM | Review goals, prep call list | Pipeline review, prep call list | Pipeline review, prep call list | Pipeline review, prep call list | Pipeline review, prep call list | Prep for showings |
| 7:45-8:00 AM | Role-play with partner | – | Role-play with partner | – | Role-play with partner | – |
| 8:00-10:00 AM | Prospecting: expired leads (Vulcan7) | Prospecting: FSBOs | Prospecting: expired leads (Vulcan7) | Prospecting: sphere of influence | Prospecting: circle prospecting | – |
| 10:00-10:30 AM | Buffer / coffee | Buffer / coffee | Buffer / coffee | Buffer / coffee | Buffer / coffee | – |
| 10:30 AM-12:00 PM | Follow-up calls and CRM updates | Listing appointments | Follow-up calls and CRM updates | Listing appointments | Follow-up calls and CRM updates | Open houses / showings |
| 12:00-1:00 PM | Lunch | Lunch | Lunch | Lunch | Lunch | Lunch |
| 1:00-3:00 PM | Showings and buyer consultations | Showings and buyer consultations | Team meeting (only if essential) | Showings and buyer consultations | Marketing and content creation | Open houses / showings |
| 3:00-5:00 PM | Admin: contracts (Pomodoro blocks) | Admin: email and paperwork | Admin: CRM cleanup | Admin: transaction management | Weekly review and plan next week | Buyer consultations |
| 5:00 PM+ | Personal time | Personal time | Personal time | Personal time | Unwind | Personal time |
The Vulcan7 Time Management Advantage
We would be remiss if we didn’t suggest one final real estate time management tip to transform your business and your life: invest in Vulcan7’s real estate lead generation technology.
Between industry-leading leads delivered to your desktop each morning, an integrated CRM that keeps follow-up organized, and a best-in-class dialer that quadruples your calls per session, Vulcan7 gives you back the hours you used to lose to manual work.
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