The value of a real estate CRM system

The Value of a Real Estate CRM System

According to a survey by Inman, it is estimated that three out of four real estate agents use some type of Customer Relationship Management (CRM) system.

CRM is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing landscape of contacts, leads, qualified prospects, etc.


CRM is the term used to describe the technological strategies used to analyze and manage engagement through a customer’s shopping and buying lifecycle. The best systems analyze data with the goal of improving customer relationships and retention while driving top-line volume growth.

Here are a number of reasons why a CRM system is crucial in real estate lead generation:

  • Organizing and Managing Contacts: Real estate professionals deal with many contacts, including leads, clients, and other stakeholders. A CRM system helps organize and manage these contacts efficiently, making tracking interactions and details of each contact easier.
  • Lead Management: Real estate CRM systems, like the industry-leading CRM offered by VULCAN7, enable real estate agents to capture and manage leads effectively. This includes tracking lead sources, communication history, and setting reminders for follow-ups. This ensures that potential opportunities are not overlooked.
  • Automation of Tasks: A CRM system can automate repetitive and time-consuming tasks such as sending emails, scheduling appointments, and updating records. This allows real estate professionals to focus more on building relationships and closing deals.
  • Communication Tracking: Keeping track of communication history is essential in real estate. A CRM system helps log emails, calls, and other client interactions. This historical data provides valuable insights and helps in personalizing future interactions.
  • Pipeline Management: Real estate transactions often involve multiple stages, from initial contact to closing the deal. CRM systems provide tools for managing and visualizing the sales pipeline, making monitoring progress, identifying bottlenecks, and prioritizing tasks easier.
  • Enhanced Customer Service: Real estate agents can provide better and more personalized customer service by having a centralized system for client information and interactions. Understanding client preferences and history allows for more meaningful and effective communication.
  • Scalability: As real estate businesses grow, managing more clients and transactions becomes challenging without a scalable system. CRM systems can adapt to the growing needs of a real estate business, providing a foundation for scalability.

In summary, a CRM system is essential in real estate for streamlining operations, improving communication, and building stronger relationships with clients.


Many real estate CRM systems are available to help agents maximize their efficiency and effectiveness. Vulcan7 is considered one of the leading CRM platforms in the business. With their best-in-class real estate leads (EXPIREDS, FSBOs, FRBOs), Vulcan7 provides agents with the most comprehensive systems to maximize revenue.

The unmatched popularity of Vulcan 7 stems from the fact it is highly functional yet simple to use. Let’s take a look at some of the reasons why the Vulcan7 CRM system is so highly regarded:

  • Manages all of their leads in a user-friendly platform
  • Offers an interface that makes note-taking easy
  • Schedules all follow-up activities to maximize their efficiency
  • Customizes layouts and tags
  • Provides a powerful advanced search program
  • Allows agents to develop and deliver customized email messages
  • Simplifies the process for planning and delivering email campaigns
  • Coordinates broadcast campaign delivery
  • Facilitates intra-team communication, giving each member their own log-in access and the ability to maximize team productivity.
  • Provides team management and admin control with effective reporting protocols.


Here’s the reality: a solid real estate lead generation and CRM system, such as Vulcan7, is the key to success for the most successful agents in our industry.

As with hiring a coach, top producers look at real estate CRM as an “investment” in their long-term success instead of simply being an expense on their budget sheet. Cutting expenses is much simpler, especially if you’re going through a slow period. However, high-performing agents know that an investment in a CRM is an investment in their future for all of the reasons we outlined above. They’ve embraced the simple math that one listing alone, secured with the help of a CRM like Vulcan7, will cover the cost of the CRM for years to come.

Investing in a CRM system for real estate is an investment in your business’s efficiency, organization, and growth. It can help you build and nurture relationships, close more deals, and ultimately achieve long-term success in the competitive real estate industry.

CONTACT US to learn more about Vulcan7’s comprehensive real estate lead generation and CRM program,






Doug Spak Author

Doug Spak has over four decades of experience as an advertising copywriter, agency creative director, blogger, and content creator. He joined Vulcan7 as a Content Specialist in 2016. In addition to ongoing website copy refreshes, Doug has produced over 300 blog posts while developing content for Vulcan7’s social media platforms.

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