Real Estate Prospecting
How to Maximize Your Real Estate Lead Generation: Best Tips & Strategies for Agents
We all know lead generation is the lifeblood of success in real estate — whether for novices or veterans. Starting out, it’s easy: who hasn’t called through their list of friends, family, and business associates? But this list will only get you as far. Once it ends, how do you “feed the beast” and generate…
Read MoreReal Estate Sales Secrets of the Top Agents
We all have real estate agents we look up to. They produce the most sales year after year, stride with confidence into meetings, and always look polished and put together. They just make everything seem effortless. Is it genes? Luck? Actually, no. Becoming a top-performing agent isn’t about luck. It’s about building smart habits and…
Read MoreHow to Create a Powerful Pre-Prospecting Routine
INTRODUCTION The importance of routine Top-producing real estate agents embrace the importance of a pre-prospecting routine. Of course, the foundation of this routine is a commitment to lead generation every morning without fail. These high-production agents believe that honoring their daily prospecting schedule is the best, most proven way to keep their pipeline full. Maintaining…
Read MoreCold Calling Tips & Best Practices for Agents
INTRODUCTION Understanding real estate cold calling Regardless of how long you’ve been in the real estate business, the words cold call might be anxiety-producing. That might explain why the vast majority (90%+) of U.S. real estate agents DO NOT prospect for new business via the phone. These agents often rely on passive lead generation strategies…
Read MoreHow to Qualify Leads in Real Estate
INTRODUCTION Time is money. Benjamin Franklin is credited with saying: “Time is money.” As a real estate agent, it’s worth taking this adage to heart as part of your business development and prospecting strategy. Many agents waste a lot of energy by not investing the time to assess the readiness and urgency of a prospect…
Read MoreHow To Use AI For Real Estate Prospecting
INTRODUCTION AI in real estate is a game-changer. Just a few years ago, the idea of using artificial intelligence in real estate seemed like little more than a dream. Fast-forward to 2024, and AI tools for real estate agents are transforming how agents connect with sellers, find homes for buyers, and generate leads to keep…
Read MoreFive Crucial Skills for Real Estate Success
People choose you based on how you make them feel, and how do you make them feel comfortable and confident in you by knowing what to say, and that’s where our skills come in. Justin Ford INTRODUCTION More from Justin Ford. Last week, we published the first of a two-part series featuring Michigan real estate…
Read MoreThe 10 Best Real Estate Prospecting Tips and Strategies
INTRODUCTION TO REAL ESTATE PROSPECTING According to Indeed, real estate prospecting is: “The act of finding someone who is interested in buying or selling property. Real estate agents conduct prospecting through conversations, emails, and other forms of marketing to find new clients and generate business for their company.” Frequent readers of this blog know that…
Read MoreHow to Set Realistic Real Estate Goals
Motivational guru Tony Robbins had this to say about goal setting: “Setting goals is the first step in turning the invisible into the visible.” Launching a real estate career is an exciting journey filled with limitless potential. If you’re new to the industry, one of the most important steps you can take to pave the…
Read MoreBoost Your Prospecting Game: Scripting Tips for Real Estate Agents
Phone prospecting is one of the most challenging aspects of real estate lead generation, especially for new agents. The challenge can most accurately be tied to one phenomenon: “call reluctance.” In this post, we’ll explore how real estate prospecting scripts can help real estate agents of any experience level overcome call CALL RELUCTANCE What’s stopping…
Read MoreTop Producing Agents Do These Five Things Regularly
What does it take to be a top-producing agent? Our team at Vulcan7 has worked with some of the country’s top-earning real estate agents. Through our weekly video series, ROADMAP, we probe these agents for the best practices that have guided them throughout their careers. In general, high-performing real estate agents tend to share a…
Read MoreTips for Success with FSBOs
Anyone who’s been in real estate sales for any time understands that FSBO (For Sale by Owner) can be a significant source of revenue. This is especially true for Vulcan 7 agents, who get the newest FSBO leads loaded onto their desktops daily. UNDERSTANDING THE FSBO MARKET FSBO Facts Worth Knowing According to the NAR:…
Read MoreHow Important is Neighborhood Search to Your Business?
We all know the old real estate adage: “Location, location, location.” Perhaps a more accurate, technologically-appropriate modification of this adage is: “Neighborhood, neighborhood, neighborhood.” HOW IMPORTANT IS NEIGHBORHOOD SEARCH TO YOUR STRATEGY? Top-producing real estate agents know buyers are obsessed with being in the right neighborhood, whether for resale value, schools, walkability, or a broad…
Read MoreThe Importance of Mindset in Real Estate Prospecting
“Mindset is what makes or breaks you,” says Justin Ford, Ann Arbor, Michigan real estate agent, in an earlier episode of Vulcan7’s ROADMAP show. Check out the short Pit-Stop episode below, pulled from the full Roadmap episode. In this Pit-Stop segment, Justin shares the process he uses to coach his clients in his Prospecting Boot…
Read MoreRapport Drives Real Estate Prospecting
GET IN THE DOOR! The key to a fruitful (and profitable) career in real estate is to be a listing agent. And the key to being the best possible listing agent in your area is persistent and consistent real estate lead generation. Top-producing agents know that working the phones daily to engage prospects helps build…
Read MoreThe Value of a Real Estate CRM System
According to a survey by Inman, it is estimated that three out of four real estate agents use some type of Customer Relationship Management (CRM) system. CRM is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing…
Read MoreCreating the Perfect Expired Listing Letter
If you’re lucky enough to be a Vulcan 7 client, you’ll start each morning with the newest (and best) Expired and FSBO (For Sale by Owner) leads at your fingertips. We’ve written extensively about mastering the world of FSBO, including: FSBO Strategy: The Basics You Need to Know Five Tips for a Killer FSBO Information Packet But for today,…
Read MoreSuccess With Expired Listing Leads Begins January 1
Regular readers of the Vulcan7 blog know we are dogged in our belief that prospecting expired listing leads is the surest way to success in our business. Here are three reasons why: You can assume they are motivated because they’ve already decided to sell their home They are likely not averse to working with a…
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