The Benefits of Artificial Intelligence in Real Estate

artificial intelligence in real estate

How Artificial Intelligence in Real Estate is Changing the Game Just a few years ago, the thought of using artificial intelligence in real estate seemed like little more than a dream. Fast forward to 2023, and real estate AI technology is transforming how agents connect with sellers, find homes for buyers, and generate leads to…

Read More

Mindset and Real Estate Prospecting

real estate prospecting - Justin Ford

“Mindset is what makes or breaks you,” says Justin Ford, Ann Arbor, Michigan real estate agent, in a recent episode of Vulcan7’s ROADMAP show. Over the past four years, Justin has averaged 100 transactions per year, generating more than $30 million in gross revenue. Justin echoes a theme that is very common to everyone at…

Read More

Use Vulcan 7 to Connect with More Sellers

Connect with more sellers - Zak Klinedinst

“80% of success is showing up,” says West Palm Beach agent Zach Klinedinst in a recent episode of Vulcan7’s Roadmap show. Zach has been “showing up,” with more than 850 transactions since launching his real estate career in 2014. Zach shares how he’s made two significant decisions in the past few years. RELOCATION: Zach and…

Read More

Consistency Drives Successful Real Estate Prospecting

Katie Engler, real estate prospecting calling persistence

In just five short years of real estate prospecting, Myrtle Beach, SC agent Katie Engler has built a team of 12 agents, and is on-track to generate $40 million in total revenue in 2023. In this brief, Vulcan7 Pit Stop episode, Katie discusses the real estate prospecting strategies that have led to her success. The…

Read More

Maximize Your Real Estate Lead Generation

real estate agent holding sold sign next to home

We all know lead generation is essential to remaining successful in real estate, whether for novices or veterans. Starting out, it’s easy: who hasn’t called through their list of friends, family, and business associates? But it’s vital to continue to “feed the beast” and generate new leads to keep your funnel full. Let’s tackle best…

Read More

Real Estate Prospecting with Video Email

Young woman on couch looking at computer smiling

One of the residual impacts of the pandemic is America’s embrace of personalized, one-to-one video. Most people never heard of Zoom before March, 2020. Now, it’s hard to imagine life without Zoom (or Google Meet, or WebEx, etc.). Our embrace of video reinforces the emotional benefits of seeing someone’s face. It’s both comforting and reassuring…

Read More

Win with Real Estate Prospecting Scripts

real estate lead generation scripts

One of the most daunting aspects of real estate lead generation, especially for newer agents, is phone prospecting.  Even with a lead generation system as effective as that provided through VULCAN7, agents can experience a phenomenon known as “call reluctance.” CALL RELUCTANCE There are myriad reasons real estate agents. Let’s look at the three most…

Read More

Qualities of a Successful Real Estate Agent

Happy real estate agent

Each of us have our strong suits, those qualities that enable us to own a room and close a sale. But, just as every action has an equal and opposite reaction, we each also have qualities on which we could work to strengthen and improve. Self-assessment, the ability to objectively look at our strengths and…

Read More

Real Estate CRM: Invest In Your Success

CRM graphic

Real estate CRM (Customer Relation Management) is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing landscape of contacts, leads, qualified prospects, etc. REAL ESTATE CRM DEFINED CRM is the term used to describe the technological strategies…

Read More

January 1: Best Expired Listing Day of the Year!


Last year, we posted a blog called ACTIVELY PURSUE BUSINESS, OR PASSIVELY WAIT, This blog spoke to the importance of active, consistent prospecting as the best avenue for success in real estate. As we stated in that post, real estate is a “contact sport,” and those who are able to make the most contacts will…

Read More

Do Real Estate Cold Calling Scripts Work?

real estate lead generation scripts

Generally speaking, salespeople, regardless of the industry, do not like to make cold calls. Cold calls can be intimidating, and it’s not just about someone’s fear of rejection. The number one reason sellers fear cold calling is they don’t like to talk to strangers. Makes sense, right? Since we were little tykes, our parents always…

Read More

How to Find Motivated Sellers

Prospect computer key enter button

“You can lead a horse to water, but you can’t make it drink.”  12th century proverb No matter how good you are at working REAL ESTATE SELLER LEADS, if you are dealing with a homeowner who is not a MOTIVATED SELLER, you’ll be wasting a lot of time and energy. Of course, as we’ll touch…

Read More

5 Steps to Better Customer Service in Real Estate

Smiling customer service agent

Customer service is a common theme in this blog, and for good reason. Great customer service, regardless of the industry, is what sets the best apart from everyone else. Clients and customers remember great service, and are more than likely to share their positive experience with others. Or, put another way, great customer service is…

Read More

Leverage Your Real Estate Sphere of Influence

Sphere water clouds

Most successful, prospecting-driven agents know the importance of building and maintaining their real estate sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…

Read More

Drive Gross Income with Pre-Foreclosure Leads

Foreclosure house for sale image

In today’s post, we’ll review the revenue potential of prospecting pre-foreclosure leads. FORECLOSURE TRENDS To provide context for pre-foreclosure opportunities, we thought it would help to look at recent trends with regard to foreclosures in the U.S. housing market. According to ATTOM Data Solutions: There were a total of 164,581 U.S. properties with foreclosure filings…

Read More

Ten Steps to Real Estate Success

house figurine on desk buy lap top

If this headline grabbed your attention, you are likely in one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran but falling short of your expectations. Regardless of where you land, consider today, and this blog post, as…

Read More

Lead Generation: Your Key to Prospering in a Shift Economy

Male customer service with headset looking in notebook

You have to admit: it’s been quite a run! Real estate has gone through a period of nearly unimaginable growth over the past few years. When the pandemic hit in March 2020, the average price of a U.S. home was $375,000. Fueled by historic low interest rates and tightening inventory, the average price grew to…

Read More