Creating a Real Estate Expired Listing Letter

Expired listing letter

If you’re lucky enough to be a Vulcan 7 client, you’ll start each morning with the newest (and best) Expired and FSBO (For Sale by Owner) leads at your fingertips. We’ve written extensively about mastering the world of FSBO, including: FSBO Strategy: The Basics You Need to Know Five Tips for a Killer FSBO Information Packet But for today,…

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How to Become a Successful Real Estate Agent

INTRODUCTION This blog post was created for one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran but falling short of your expectations. Regardless of where you land, you likely want to understand HOW TO BECOME A SUCCESSFUL…

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How To Find Real Estate Leads

How to find real estate leads

HOW TO FIND REAL ESTATE LEADS: OVERVIEW In the highly competitive real estate industry, finding quality leads is the lifeblood of any successful business. Whether you are a seasoned professional, or relatively new to real estate, a consistent funnel of leads is essential to grow your client base, and drive your revenue. However, with the…

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Building Rapport with Clients in Real Estate

Businessman smiling with glasses and arms crossed

One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport?  Rapport forms the foundation of…

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Qualities of a Successful Real Estate Agent

Happy real estate agent

While some are born with charisma, to truly excel in the real estate industry, it takes more than being a great talker; it’s about consistently honing your skills and understanding your unique value. Each of us has our strong suits, those qualities that enable us to own a room and close a sale. But, just…

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The Benefits of Artificial Intelligence in Real Estate

artificial intelligence in real estate

How Artificial Intelligence in Real Estate is Changing the Game Just a few years ago, the thought of using artificial intelligence in real estate seemed like little more than a dream. Fast forward to 2023, and real estate AI technology is transforming how agents connect with sellers, find homes for buyers, and generate leads to…

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Mindset and Real Estate Prospecting

real estate prospecting - Justin Ford

“Mindset is what makes or breaks you,” says Justin Ford, Ann Arbor, Michigan real estate agent, in a recent episode of Vulcan7’s ROADMAP show. Over the past four years, Justin has averaged 100 transactions per year, generating more than $30 million in gross revenue. Justin echoes a theme that is very common to everyone at…

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Use Vulcan 7 to Connect with More Sellers

Connect with more sellers - Zak Klinedinst

“80% of success is showing up,” says West Palm Beach agent Zach Klinedinst in a recent episode of Vulcan7’s Roadmap show. Zach has been “showing up,” with more than 850 transactions since launching his real estate career in 2014. Zach shares how he’s made two significant decisions in the past few years. RELOCATION: Zach and…

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Consistency Drives Successful Real Estate Prospecting

Katie Engler, real estate prospecting calling persistence

In just five short years of real estate prospecting, Myrtle Beach, SC agent Katie Engler has built a team of 12 agents, and is on-track to generate $40 million in total revenue in 2023. In this brief, Vulcan7 Pit Stop episode, Katie discusses the real estate prospecting strategies that have led to her success. The…

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Maximize Your Real Estate Lead Generation

real estate agent holding sold sign next to home

We all know lead generation is essential to remaining successful in real estate, whether for novices or veterans. Starting out, it’s easy: who hasn’t called through their list of friends, family, and business associates? But it’s vital to continue to “feed the beast” and generate new leads to keep your funnel full. Let’s tackle best…

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Real Estate Prospecting with Video Email

Young woman on couch looking at computer smiling

One of the residual impacts of the pandemic is America’s embrace of personalized, one-to-one video. Most people never heard of Zoom before March, 2020. Now, it’s hard to imagine life without Zoom (or Google Meet, or WebEx, etc.). Our embrace of video reinforces the emotional benefits of seeing someone’s face. It’s both comforting and reassuring…

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Win with Real Estate Prospecting Scripts

real estate lead generation scripts

One of the most daunting aspects of real estate lead generation, especially for newer agents, is phone prospecting.  Even with a lead generation system as effective as that provided through VULCAN7, agents can experience a phenomenon known as “call reluctance.” CALL RELUCTANCE There are myriad reasons real estate agents. Let’s look at the three most…

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Real Estate CRM: Invest In Your Success

CRM graphic

Real estate CRM (Customer Relation Management) is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing landscape of contacts, leads, qualified prospects, etc. REAL ESTATE CRM DEFINED CRM is the term used to describe the technological strategies…

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January 1: Best Expired Listing Day of the Year!


Last year, we posted a blog called ACTIVELY PURSUE BUSINESS, OR PASSIVELY WAIT, This blog spoke to the importance of active, consistent prospecting as the best avenue for success in real estate. As we stated in that post, real estate is a “contact sport,” and those who are able to make the most contacts will…

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Do Real Estate Cold Calling Scripts Work?

real estate lead generation scripts

Generally speaking, salespeople, regardless of the industry, do not like to make cold calls. Cold calls can be intimidating, and it’s not just about someone’s fear of rejection. The number one reason sellers fear cold calling is they don’t like to talk to strangers. Makes sense, right? Since we were little tykes, our parents always…

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How to Motivate Seller to Find Leads

Prospect computer key enter button

“You can lead a horse to water, but you can’t make it drink.”  12th century proverb No matter how good you are at working REAL ESTATE SELLER LEADS, if you are dealing with a homeowner who is not a MOTIVATED SELLER, you’ll be wasting a lot of time and energy. Of course, as we’ll touch…

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