Real Estate Prospecting
How Important is Neighborhood Search to Your Business?
We all know the old real estate adage: “Location, location, location.” Perhaps a more accurate, technologically-appropriate modification of this adage is: “Neighborhood, neighborhood, neighborhood.” HOW IMPORTANT IS NEIGHBORHOOD SEARCH TO YOUR STRATEGY? Top-producing real estate agents know buyers are obsessed with being in the right neighborhood, whether for resale value, schools, walkability, or a broad…
Read MoreThe Importance of Mindset in Real Estate Prospecting
“Mindset is what makes or breaks you,” says Justin Ford, Ann Arbor, Michigan real estate agent, in an earlier episode of Vulcan7’s ROADMAP show. Check out the short Pit-Stop episode below, pulled from the full Roadmap episode. In this Pit-Stop segment, Justin shares the process he uses to coach his clients in his Prospecting Boot…
Read MoreRapport Drives Real Estate Prospecting
GET IN THE DOOR! The key to a fruitful (and profitable) career in real estate is to be a listing agent. And the key to being the best possible listing agent in your area is persistent and consistent real estate lead generation. Top-producing agents know that working the phones daily to engage prospects helps build…
Read MoreThe Value of a Real Estate CRM System
According to a survey by Inman, it is estimated that three out of four real estate agents use some type of Customer Relationship Management (CRM) system. CRM is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing…
Read MoreCreating the Perfect Expired Listing Letter
If you’re lucky enough to be a Vulcan 7 client, you’ll start each morning with the newest (and best) Expired and FSBO (For Sale by Owner) leads at your fingertips. We’ve written extensively about mastering the world of FSBO, including: FSBO Strategy: The Basics You Need to Know Five Tips for a Killer FSBO Information Packet But for today,…
Read MoreSuccess With Expired Listing Leads Begins January 1
Regular readers of the Vulcan7 blog know we are dogged in our belief that prospecting expired listing leads is the surest way to success in our business. Here are three reasons why: You can assume they are motivated because they’ve already decided to sell their home They are likely not averse to working with a…
Read MoreNAR Ruling and the Importance of Being a Listing Agent
On October 31st, a jury in Kansas City, Missouri, found the National Association of Realtors (NAR) and other corporate defendants liable in the case of Burnett vs. NAR et al. The jury found that the defendants had violated antitrust laws by conspiring to fix real estate commission rates. The jury awarded the plaintiffs $1.78 billion…
Read MoreHow to Become a Successful Real Estate Agent
INTRODUCTION This blog post was created for one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran but falling short of your expectations. Regardless of where you land, you likely want to understand HOW TO BECOME A SUCCESSFUL…
Read MoreHow To Find Real Estate Leads
HOW TO FIND REAL ESTATE LEADS: OVERVIEW In the highly competitive real estate industry, finding quality leads is the lifeblood of any successful business. Whether you are a seasoned professional, or relatively new to real estate, a consistent funnel of leads is essential to grow your client base, and drive your revenue. However, with the…
Read MoreBuilding Rapport with Clients in Real Estate
One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport? Rapport forms the foundation of…
Read MoreQualities of a Successful Real Estate Agent
While some are born with charisma, to truly excel in the real estate industry, it takes more than being a great talker; it’s about consistently honing your skills and understanding your unique value. Each of us has our strong suits, those qualities that enable us to own a room and close a sale. But, just…
Read MoreRevolutionizing Real Estate with NLP: Unlocking the Power of Natural Language Processing
YES! If you’re a real estate professional and active lead prospector, your focus is always zeroed in on getting the “yes.” It could be “yes, I’m willing to continue this conversation,” or “yes, I’m open to hearing how you might sell my home,” to “yes, I’ll sign a listing contract with you.” Of course, if…
Read MoreThe Benefits of Artificial Intelligence in Real Estate
How Artificial Intelligence in Real Estate is Changing the Game Just a few years ago, the thought of using artificial intelligence in real estate seemed like little more than a dream. Fast forward to 2023, and real estate AI technology is transforming how agents connect with sellers, find homes for buyers, and generate leads to…
Read MoreUse Vulcan 7 to Connect with More Sellers
“80% of success is showing up,” says West Palm Beach agent Zach Klinedinst in a recent episode of Vulcan7’s Roadmap show. Zach has been “showing up,” with more than 850 transactions since launching his real estate career in 2014. Zach shares how he’s made two significant decisions in the past few years. RELOCATION: Zach and…
Read MoreConsistency Drives Successful Real Estate Prospecting
In just five short years of real estate prospecting, Myrtle Beach, SC agent Katie Engler has built a team of 12 agents, and is on-track to generate $40 million in total revenue in 2023. In this brief, Vulcan7 Pit Stop episode, Katie discusses the real estate prospecting strategies that have led to her success. The…
Read MoreMaximize Your Real Estate Lead Generation
We all know lead generation is essential to remaining successful in real estate, whether for novices or veterans. Starting out, it’s easy: who hasn’t called through their list of friends, family, and business associates? But it’s vital to continue to “feed the beast” and generate new leads to keep your funnel full. Let’s tackle best…
Read MoreReal Estate Prospecting with Video Email
One of the residual impacts of the pandemic is America’s embrace of personalized, one-to-one video. Most people never heard of Zoom before March, 2020. Now, it’s hard to imagine life without Zoom (or Google Meet, or WebEx, etc.). Our embrace of video reinforces the emotional benefits of seeing someone’s face. It’s both comforting and reassuring…
Read MoreWin with Real Estate Prospecting Scripts
One of the most daunting aspects of real estate lead generation, especially for newer agents, is phone prospecting. Even with a lead generation system as effective as that provided through VULCAN7, agents can experience a phenomenon known as “call reluctance.” CALL RELUCTANCE There are myriad reasons real estate agents. Let’s look at the three most…
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