Real Estate Prospecting
Tip for Lead Generation Success
January 1: Best Expired Listing Day of the Year!
Last year, we posted a blog called ACTIVELY PURSUE BUSINESS, OR PASSIVELY WAIT, This blog spoke to the importance of active, consistent prospecting as the best avenue for success in real estate. As we stated in that post, real estate is a “contact sport,” and those who are able to make the most contacts will…
Read MoreDo Real Estate Cold Calling Scripts Work?
Generally speaking, salespeople, regardless of the industry, do not like to make cold calls. Cold calls can be intimidating, and it’s not just about someone’s fear of rejection. The number one reason sellers fear cold calling is they don’t like to talk to strangers. Makes sense, right? Since we were little tykes, our parents always…
Read MoreHow to Motivate Seller to Find Leads
“You can lead a horse to water, but you can’t make it drink.” 12th century proverb No matter how good you are at working REAL ESTATE SELLER LEADS, if you are dealing with a homeowner who is not a MOTIVATED SELLER, you’ll be wasting a lot of time and energy. Of course, as we’ll touch…
Read More5 Steps to Better Customer Service in Real Estate
Customer service is a common theme in this blog, and for good reason. Great customer service, regardless of the industry, is what sets the best apart from everyone else. Clients and customers remember great service, and are more than likely to share their positive experience with others. Or, put another way, great customer service is…
Read MoreLeverage Your Real Estate Sphere of Influence
Most successful, prospecting-driven agents know the importance of building and maintaining their real estate sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…
Read MoreDrive Gross Income with Pre-Foreclosure Leads
In today’s post, we’ll review the revenue potential of prospecting pre-foreclosure leads. FORECLOSURE TRENDS To provide context for pre-foreclosure opportunities, we thought it would help to look at recent trends with regard to foreclosures in the U.S. housing market. According to ATTOM Data Solutions: There were a total of 164,581 U.S. properties with foreclosure filings…
Read MoreTen Steps to Real Estate Success
If this headline grabbed your attention, you are likely in one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran but falling short of your expectations. Regardless of where you land, consider today, and this blog post, as…
Read MoreLead Generation: Your Key to Prospering in a Shift Economy
You have to admit: it’s been quite a run! Real estate has gone through a period of nearly unimaginable growth over the past few years. When the pandemic hit in March 2020, the average price of a U.S. home was $375,000. Fueled by historic low interest rates and tightening inventory, the average price grew to…
Read MoreReal Estate Lead Generation is About FOCUS
Humans (especially real estate agents) have never been busier. In a typical day, you might be dealing with: closing details, new listing presentations, managing fragile egos and constant interruptions from texts, emails, and calls. It’s easy to get distracted when you’re pulled in so many directions. You may not be clear about your priorities or…
Read MoreHow to Become a Successful Real Estate Agent
If this headline grabbed your attention, you are likely in one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran, but falling short of your expectations. Regardless of where you land, consider today, and this blog post, as…
Read MoreDelegate Effectively and Sell More
If you follow this blog you know that we are dogged in our belief that the pathway to earning great money in real estate is by being a listing agent. If you agree with our philosophy and have added Vulcan7 to your prospecting and business development arsenal, there’s a good chance that realizing the kind…
Read MorePreview Strategies: Part I
We spend a lot of time and energy in this blog reviewing best practices and strategies for maximizing your prospecting results, whether it’s with expireds, FSBOs, sphere, FRBOs or a combination of all four. As we often say, your primary goal in phone prospecting is to: GET IN THE DOOR. That’s because the magic of…
Read MoreBuild Rapport, Get in the Door: Part 2
Last week, in Part 1 of Build Rapport to get in the Door, we shared how real estate agents must go into every prospecting conversation with two things in mind: Take on the persona of another person. In other words, like an actor, you’re playing a role. So, you have to step outside of your self-perceived limitations,…
Read MoreImprove Follow-Up By Asking Good Questions
Our blog theme for February is about the importance of follow-up. As we said in our first post in this series, FORTUNE IS IN THE FOLLOW-UP, more than 70% of listing appointments come through lead follow-up instead of the first call. In that post, we discussed the importance of dedicated, persistent follow-up until you secure…
Read MoreMaster Your Scripts With These Tips
One of the most valuable tools for any real estate agent to master is your real estate scripts. If you’re a Vulcan7 client, you have access to proven scripts that top agents across the country use to drive their GCI. But having great scripts at your fingertips is not enough. You need to continuously work…
Read MoreFortune’s in the Follow-Up
If you read this blog on a regular basis, you know that we’re DOGGED in pushing the importance of regular, daily prospecting to build your business. We’re not about to change our tune on the prospecting front. But did you know that MORE BUSINESS IS LOST from a lack of lead follow-up, than from a…
Read MoreThink Production!
Top-performing real estate agents tend to share one important characteristic: they are PRODUCTION-MINDED! They know they can’t afford to step away from production-based activities, such as: Lead generation Lead follow up Pre-qualifying Roleplay/practice Handling objections Production-minded agents know that transactions and revenue will continue to flow if they are in a lead-generating mindset. They’re almost…
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