How Important is Neighborhood Search to Your Business?

We all know the old real estate adage: “Location, location, location.”

Perhaps a more accurate, technologically-appropriate modification of this adage is: “Neighborhood, neighborhood, neighborhood.”

HOW IMPORTANT IS NEIGHBORHOOD SEARCH TO YOUR STRATEGY?

Top-producing real estate agents know buyers are obsessed with being in the right neighborhood, whether for resale value, schools, walkability, or a broad host of other emotional/rational reasons.

However, when searching for new clients, the best listing agents know how to maximize their neighborhood knowledge to drive revenue.  For example:

• Contacting neighbors who live near current or former listings.
• Creating awareness and buzz for open houses to attract both active buyers and neighbors who might also be interested in selling sometime soon.
• Farming potential sellers in specific areas.

Vulcan 7, the industry leader in lead generation/CRM technology, understands the value of neighborhood knowledge for success in today’s hyper-competitive real estate business. That’s why they offer two real estate circle prospecting software options to complement the existing menu of Vulcan 7 assets.

HOW DO I RUN A NEIGHBORHOOD SEARCH?

Building off its existing model of offering the most accurate and current contact data, Vulcan7’s Premium Neighborhood Search provides the same, but now through an enhanced real estate geographic farming tool. Premium Neighborhood Search includes:

• industry-standard data, with the addition of 1,000, real-time data lookups every month. Each query searches live databases and returns the freshest data for contacting homeowners.
• Verified email addresses plus more phone numbers to call
• Target an individual address, a database of contacts, or an entire geographic area
• The program allows you to add an address, draw a map or do a radius search

• Advanced filtering options are available for every search, which includes : absentee owners, filter by length of ownership, property value, multi family, advanced property details, likely to list, equity values, empty nesters, and more!
• Apropos Vulcan 7’s best-in-class technology, Neighborhood Search returns results quickly, in batches, allowing you to start dialing hot leads immediately. You can request a new batch of leads at any time.
• Vulcan 7’s user-friendly platform allows you to organize your search data in folders.
• Vulcan 7’s dialer allows you to call quickly and efficiently, with no time wasted.

THE VULCAN7 NEIGHBORHOOD SEARCH DIFFERENCE

Standard Neighborhood Search is complimentary with the Vulcan7 platform. However, for agents who want to make “neighborhood expert” the cornerstone of their business strategy, Vulcan7’s Premium Neighborhood Search platform is essential. Check out both offerings below:

Premium Neighborhood Search is a natural expansion of Vulcan 7’s platform.  And it is getting rave reviews. Realtor, Sarah Close said:

Learn more about Vulcan7’s Neighborhood Search add-on features.

Doug Spak

Doug Spak has over four decades of experience as an advertising copywriter, agency creative director, blogger, and content creator. He joined Vulcan7 as a Content Specialist in 2016. In addition to ongoing website copy refreshes, Doug has produced over 300 blog posts while developing content for Vulcan7’s social media platforms.