How Important is Neighborhood Search to Your Business?

We all know the old real estate adage: “Location, location, location.” Perhaps a more accurate, technologically-appropriate modification of this adage is: “Neighborhood, neighborhood, neighborhood.” HOW IMPORTANT IS NEIGHBORHOOD SEARCH TO YOUR STRATEGY? Top-producing real estate agents know buyers are obsessed with being in the right neighborhood, whether for resale value, schools, walkability, or a broad…

Read More

Building Rapport with Clients in Real Estate

Businessman smiling with glasses and arms crossed

One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport?  Rapport forms the foundation of…

Read More

Master Circle Prospecting With These Tools

Aerial view of suburban neighborhood

Most top performing agents incorporate circle prospecting, otherwise known as neighborhood farming, into their prospecting mix. There are myriad ways to circle prosper, but the most successful strategies are build on using the best possible information to guide your process. Vulcan 7 has been a longtime leader in providing top agents with the most current…

Read More

How to Motivate Seller to Find Leads

Prospect computer key enter button

“You can lead a horse to water, but you can’t make it drink.”  12th century proverb No matter how good you are at working REAL ESTATE SELLER LEADS, if you are dealing with a homeowner who is not a MOTIVATED SELLER, you’ll be wasting a lot of time and energy. Of course, as we’ll touch…

Read More

Leverage Your Real Estate Sphere of Influence

Sphere water clouds

Most successful, prospecting-driven agents know the importance of building and maintaining their real estate sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…

Read More

Real Estate Lead Generation is About FOCUS

Leads loading image

Humans (especially real estate agents) have never been busier. In a typical day, you might be dealing with: closing details, new listing presentations, managing fragile egos and constant interruptions from texts, emails, and calls. It’s easy to get distracted when you’re pulled in so many directions. You may not be clear about your priorities or…

Read More

How to Master Circle Prospecting

Aerial view of suburban houses

Most top-performing real estate agents include CIRCLE PROSPECTING as part of their on-going production strategy. Circle prospecting involves calling homeowners within a radius around homes you’ve JUST LISTED or JUST SOLD. It can also be a strategy to establish yourself as a neighborhood expert. Circle prospecting tends to be a long-term, database-building strategy. In fact,…

Read More

Consider Sending a Video Email to your Sphere

computer screen zoom call with woman in glasses

As we wind down 2021 and set our sites on the great year we’re going to have in 2022, we thought this would be a good time to remind you of the importance of staying connected to those in your sphere of influence (SOI). All top-producing agents understand the importance of nurturing their SOI. These…

Read More

Top Producing Agents Do These 6 Things On a Regular Basis

Business woman with hero shadow

For November, we’re focused on the importance of accountability in building a successful real estate business. In this post, we look at personal accountability as part of the foundation of a production-focused mentality. One thing we know about high-performing real estate agents is that they tend to share a similar quality: they are obsessively PRODUCTION-FOCUSED!…

Read More

These Tips Will Help You Maintain Your Perspective

Sun beam seen through hand

“If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too” This famous passage from Rudyard Kipling’s iconic poem “If” was the perfect way to capture our October theme on “mindset”…

Read More

StoryTellr and the Power of Face-to-Face Connection

Person at computer drinking coffee

As a real estate agent, you understand the importance of staying connected to people. It’s our lifeblood. In particular, you’ve been trained to appreciate the value of building a “sphere of influence” as the foundation of your business. By nurturing your sphere of influence, you create long-term opportunities for both repeat business and, perhaps more…

Read More

Consistent Lead Generation = Consistent Incoming Business 

Prospect computer key enter button

How do I make time to prospect when I already feel “busy”? “It’s summer, and I’m so busy with existing business, and pendings, to close!” Here’s a fundamental truth about real estate success: when you keep lead generating, business keeps flowing in.  If you stop lead generating, you will soon find your pipeline completely empty.…

Read More

Vulcan7 Introduces NEW Neighborhood Search Platform

circle prospecting

For those agents who use neighborhood farming/circle prospecting as an important part of their overall business-building strategy, Vulcan7 has rolled out a NEW, enhanced version of its neighborhood prospecting platform. Vulcan7 Neighborhood Search replaces GeoSearch + Neighborhood Search within the Vulcan7 CRM system. Available as both a Standard and Premium product, Vulcan7’s Neighborhood Search, circle…

Read More

4 Steps to Handling an Angry Client

woman meditating in lavender

An important skill to master in real estate, as in life, is dealing with another person’s anger. Angry clients are a fact of life. Sometimes they’re angry for a legitimate reason. Perhaps you were late for a meeting, made a mistake on paperwork or any of myriad things that can go wrong in handling a…

Read More

Up Your Circle Prospecting Efforts with Neighborhood Search Filters

Aerial view of suburban houses

Every real estate agent has their own strategy when it comes to prospecting. Some focus heavily on expireds, where others find gold in FSBOs. A large number of dedicated prospecting agents utilize a multi-tiered strategy, blocking off time each day for calling expireds, FSBOs, plus touching base with their sphere of influence. In today’s post…

Read More

The Three Big Benefits of Neighborhood Prospecting

Aerial view of suburban houses

If you haven’t heard the news, it’s a great time to be a listing agent!  Interest rates continue to stay at record lows. Homes are selling at a record pace and at record prices in many markets. Many successful Vulcan7 agents are using neighborhood/circle prospecting to find additional sellers.  Why should you call neighborhood homeowners?…

Read More

Accountability Helps Drive Success

computer screen zoom call with woman in glasses

One of the most important strategies for most top performers in the real estate business is to work with an accountability partner, or an accountability team through something like a mastermind group. Accountability is fundamental to success real estate. Of course, accountability begins with looking yourself in the mirror each morning. What standards have you…

Read More