What Defines a Top Real Estate Performer?

Female customer service with headset in front of computer

Regular readers of this blog know that we like to focus much of the content on what’s needed from both a psychological and emotional perspective to achieve success in real estate. It’s not a business for the faint of heart, which is why we tend to reinforce the importance of keeping your head in the…

Read More

How to Power Through Rejection

businessman looking up, fist up

If you are an active phone-prospector, you are likely to hear NO often, perhaps as much as 9 out of every 10 conversations you have with prospects. It’s life in real estate sales, especially for those who play at the top of their game. But the key to success in this business is to learn…

Read More

The Importance of Perspective

Woman texting up direction arrows image

Most of us, at one time or another, have used the phrase “that sure puts things in perspective.” Most often, we say this when something unfortunate happens, to someone we know or in the world in general. Whatever the case may be, the situation prompts us to take stock of our lives. Perhaps just ten…

Read More

The Perfect Time for a Warm Call

Happy holidays cartoon

Regardless of how you, as a real estate agent, approach the holiday seasons (relax vs. turn up the heat), one thing is certain: this is the perfect time to reach out to your Sphere of Influence. In last week’s post, End the Year with a Video Email to your Sphere, we focused on using video…

Read More

End the Year with a Video Email to your Sphere

Person at computer drinking coffee

Several weeks ago, we wrote about upping your prospecting game in November and December. This is typically a period many people (real estate agents and homeowners alike) dismiss as a terrible time to sell a home. Of course, this is hardly been a typical year. And that post highlighted a number of reasons why this…

Read More

Make the Season Bright…and Profitable

Living room christmas decor

We’re quickly moving into the heart of the holiday season. It’s always an interesting time for real estate pros. Many ascribe to the mantra that “nobody wants to sell their home during the holidays.” But many agents see gold in the myth that “nobody wants to sell their home during the holidays.” These agents know…

Read More

The Benefits of a Morning Workout

woman running up staircase, blue background wall

Most high-performing real estate agents stick to a routine every day. They might get up very early and take time to meditate or read or just sit quietly before the bustle of the day takes over. Many agents take time for daily affirmations. Role-playing with an accountability partners is another great strategy to start the…

Read More

Start Building Your Real Estate Machine Today

Customers leads prospects suspects stock image

It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…

Read More

The (Real Estate) Prospector’s Creed

man panning for gold black and white photo

In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…

Read More

Keeping Your Head in the Game

Businessman looking out window

We recently posted about taking the time to do your mid-year business assessment. What are your goals for the year? Are you on track to achieve your goals? If not, what mid-stream adjustments will you need to make. While taking an objective look at your business performance, it might also be a good time to…

Read More

Prospecting: 5 Steps to Real Estate Success

Hand drawing sales funnel business concept with black marker on transparent glass board

Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…

Read More

Be the Best Professional You can Be

business woman on phone smiling

Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Merriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…

Read More

Leadership: Becoming The Consummate Sales Pro

In today’s post, we take a different look at leadership. Say you’ve been in real estate for years. You’ve come up through the ranks as an affiliate agent, then an agent, and now you are ready to branch out an open your own agency. “At last!”  you say to yourself. “No more sales for me!…

Read More

Adapt: Flexibility Instead of Reactivity is Key to Success

Business man playing chess

To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…

Read More

Lead Generation: How To Turn Up the Heat in Q2/Q3

Sun shining

The dog days of summer are upon us with record heat waves throughout the country and for many of us, those ambitious plans of early winter may be melting with the desire to stay in air conditioning with a cold drink. Which makes this a perfect time to revisit your lead generation strategies. But, that’s…

Read More

Honesty As A Policy: How To Get Real With Clients

Real estate agent holding key next to figurine of house

Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…

Read More

Marketing During the Holiday Season

House lit up with christmas lights

The holidays are upon us and though visions of sugarplums may be dancing through heads, you’ve still got to tend to your business: after all, sellers still want to close their deals and buyers need to place for Santa to visit. But, staying relevant and keeping customers focused during one of the busiest and most…

Read More