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Building an Awesome Team

When you’ve reached the enviable point in your real estate career at which you have more leads than you can efficiently manage, the time has come to consider building a team. The benefits of having team members are numerous: for starters, someone is always available to work with clients. Team members can motivate and push…

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Predictive Analytics in Real Estate

We talk about lead generation and conversion a lot because it’s literally the most important aspect of a successful real estate career, but today, we examine the topic from a different angle: Data. Companies across the world, including the behemoth management consulting firm, McKinsey, have examined the effective use of predictive analysis in generating sales.…

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A Little Marketing Refresher

The beginning of any year is a great time to review some of the basics of the trade, so this week, we’ll take a look at best practices for marketing. It’s one of the most critical aspects to being successful in the real estate business, as you must market to stand out from the competition.…

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3 Mindfulness Exercises for Stressed Out Agents

Are you driven, Type A personality? Highly competitive? Always battling the clock? Often impatient? These may be the very characteristics that contribute to your success. But they can also be qualities that drain your energy and make you susceptible to stress-related illnesses. We obviously can’t change who we are. We can’t alter our personality type,…

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Marketing During the Holiday Season

The holidays are upon us and though visions of sugarplums may be dancing through heads, you’ve still got to tend to your business: after all, sellers still want to close their deals and buyers need to place for Santa to visit. But, staying relevant and keeping customers focused during one of the busiest and most…

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Writing a Business Plan

Yogi Berra, legend of Major League Baseball, catcher, coach, and manager for teams including the New York Yankees, New York Mets, and Houston Astros, was as famous for his mangling of words as skills on the diamond but hit the nail on the head when he said: “If you don’t know where you are going,…

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On Developing Leadership Skills

Often, we hear of someone successful, “He/she is a born leader.” It starts early, on soccer fields and in classrooms. But even if no one ever said you are a natural leader, don’t despair. Contrary to conventional wisdom, leadership isn’t an inherent skill. Sure, some people exude a natural charisma, but you don’t have to…

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Find The Right Lead Gen Strategies For You

If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…

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Building a Great Sales Team

When you’ve reached the enviable point in your real estate career at which you have more leads than you can efficiently manage, the time has come to consider building a team. The benefits of having team members are numerous: for starters, someone is always available to work with clients. Team members can motivate and push…

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Using Technology to Optimize Your Website

These days, having a website for your real estate practice is a no-brainer, as are a few components of it: great photography, fresh content, social media links. And, those are fun items to work on. Who doesn’t enjoy lovely pictures of homes? But for your site to work most effectively, you’ve got to get into…

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