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Writing a Business Plan

Yogi Berra, legend of Major League Baseball, catcher, coach, and manager for teams including the New York Yankees, New York Mets, and Houston Astros, was as famous for his mangling of words as skills on the diamond but hit the nail on the head when he said: “If you don’t know where you are going,…

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On Developing Leadership Skills

Often, we hear of someone successful, “He/she is a born leader.” It starts early, on soccer fields and in classrooms. But even if no one ever said you are a natural leader, don’t despair. Contrary to conventional wisdom, leadership isn’t an inherent skill. Sure, some people exude a natural charisma, but you don’t have to…

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Find The Right Lead Gen Strategies For You

If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…

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Building a Great Sales Team

When you’ve reached the enviable point in your real estate career at which you have more leads than you can efficiently manage, the time has come to consider building a team. The benefits of having team members are numerous: for starters, someone is always available to work with clients. Team members can motivate and push…

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Using Technology to Optimize Your Website

These days, having a website for your real estate practice is a no-brainer, as are a few components of it: great photography, fresh content, social media links. And, those are fun items to work on. Who doesn’t enjoy lovely pictures of homes? But for your site to work most effectively, you’ve got to get into…

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A Guide to the Do-Not-Call Registry

Unwanted sales calls and texts are a common source of frustration for consumers. In fact, they are consistently among the top complaints consumers register with the FCC every year. The National Do-Not-Call Registry aims to protect consumers from these unwanted phone solicitations. While it has been around for over a decade, many still don’t entirely…

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Overcome Your Fear of Selling

For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…

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Improve Your Business Writing (and Improve Your Business)

Your days of English composition class may be long in the rear-view mirror, but that doesn’t mean you don’t need to continue to hone your writing skills. Effective business writing is essential to a successful business: the corollary is that poor or ineffective writing skills can cost you money if clients don’t understand the message…

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