for rent by owner listings

We’ve become accustomed to discussing the potential of tapping into FSBOs-those homeowners who are trying to sell their property without the support of a real estate agent.  FSBOs have long-been a lucrative revenue source for savvy agents who know how to leverage their expertise to bring value to these homeowners. Another interesting, and often-overlooked source…

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real estate humor

In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it. Laughter is the best medicine, we are often told.  A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep…

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real estate client expectations

As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Sellers may expect you to turn their property overnight at an unreasonably high sales price; buyers may think you can find them a home on Day One that has every single quality they…

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real estate mistakes

Boy, if there’s one thing we don’t like to think about, much less speak of aloud, it’s failure. Nothing strikes fear into the hearts of ambitious and outgoing agents like the ‘F’ word. As much as it pains us to think of it, failure is an inevitable part of life. Even the world’s greatest successes…

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listing strategies

Without a listing strategy, we have no business. All your networking, your marketing, your cold-calling, and prospecting is directed toward this goal, for getting a listing is the first step to closing a deal. And, once you nail down a listing, the way you provide service will set the standard for futures ones. With so…

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lead generation realtor 2nd quarter planning

The dog days of summer are upon us with record heat waves throughout the country and for many of us, those ambitious plans of early winter may be melting with the desire to stay in air conditioning with a cold drink. Which makes this a perfect time to revisit your lead generation strategies. But, that’s…

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real estate market fluctuations

One of the earliest truisms in life we all learn is that what goes up must inevitably come down, and that includes real estate market fluctuations. Every boom is followed by bust, every bull market by a bearish one. It’s much easier to be successful when the market is riding high, so we suggest all…

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real estate sales

Every community and every local real estate group has those agents we all look up to. They annually produce the most real estate sales, stride with confidence into meetings with other agents and always look polished and put together. Most likely, what’s special about them are qualities and habits any agent can build with practice.…

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