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Old School Branding

Technology is great, isn’t it? Smartphones, apps, and social media have all given us so many new ways to connect with potential customers and market ourselves. But, ask anyone who gets trapped in automated customer service purgatory or caught on the phone with an anonymous call center staffer and they will tell you it’s hard…

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Building Momentum

Physics and real estate may at first glance appear to lack much in common, but Newton’s Third Law of Motion is something we can all relate to. Formally stated, Newton’s third law says, ‘for every action, there is an equal and opposite reaction,’ but in layman’s terms, that translates to ‘what goes up must come…

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The Essentials of Real Estate Success

In a boom market, real estate sales look like an easy way to generate income: basic licensing classes are packed with eager wannabe agents. How hard can it be to sell a house, right? Anyone who’s been in the industry a while knows that no matter the economy, our business isn’t for the lazy or…

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Generating Leads Through Social Media

Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any business, with an estimated two billion monthly users. But, it’s not enough to simply have a page and to get ‘likes’ on it. For those in the real estate industry, Facebook…

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Turn Off, Tune In

You may be noticing more news articles and blog posts on work-life balance, but that’s no surprise: technology, for all its advantages, encourages multitasking and gives us the notion we can manage more than one task at a time competently. In fact, research shows most of us only pay attention about 47 percent of the…

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Developing a Strong Brand

You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…