As kids and young adults dreaming of our careers, none of us wish to be average. Who among us doesn’t aspire in our dreams to become great at what we do, be it a professional athlete, chef, or yes, real estate professional? And yet, something happens to many of us mid-career. Our lofty goals vanish.…
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Real estate professionals are driven by the need to list more properties, close more transactions and work more efficiently. And, while tools to achieve these goals are important, there’s one tool we probably don’t talk about enough: Client appreciation. Showing your appreciation for business can take several forms. Yes, communicating is a way of showing…
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In April 2019, Forbes magazine reported 19 percent of consumers in a survey select the businesses they want to work with based on customer service. This should come as no surprise. As real estate professionals, we all know the importance of providing excellent customer service to all our clients: That’s what keep referrals coming in,…
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We all know the old real estate adage: “location, location, location.” Perhaps a more accurate, technologically-appropriate modification of this adage is: “neighborhood, neighborhood, neighborhood.” Real estate agents know that buyers, perhaps now more than ever, are obsessed with being in the right neighborhood, whether for resale value, schools, walkability or a broad host of other…
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If you’re a seasoned real estate pro, and have been reading the Vulcan 7 blog, you know that expired listings can be like manna from heaven. These are the homeowners who’ve tried-and failed-to sell their property. Perhaps it was priced poorly. Or, maybe the agent didn’t do enough to market the property. Or, it’s possible…
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Real Estate Scripts To script, or not to script: That is the question. Few agents embark upon their career without the use of scripts and many veteran agents continue to swear by them. Others think a few years of script training and experience provide the preparation needed to have a successful career without continuous reliance…
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Another year draws to a close, and in the last couple of months, you’ve doubtless been focused on closing transactions and, hopefully, writing your 2020 business plan. But, developing an attainable plan for the coming year means reflecting on the past year, and not just on the numbers side. Successful entrepreneurs analyze their accomplishments and…
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We’ve become accustomed to discussing the potential of tapping into FSBOs-those homeowners who are trying to sell their property without the support of a real estate agent. FSBOs have long-been a lucrative revenue source for savvy agents who know how to leverage their expertise to bring value to these homeowners. Another interesting, and often-overlooked source…
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One aspect of real estate that many experienced agents have not yet tapped into (though, they ought to!) is Expired and FSBO listings.This section of the real estate industry can be extremely lucrative as long as you have the right knowledge, tools, and resources to access them. If your New Year’s resolution is to grow…
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Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…
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