The Importance of Mindset in Real Estate Prospecting

the importance of mindset in real estate featuring Justin Ford

“Mindset is what makes or breaks you,” says Justin Ford, Ann Arbor, Michigan real estate agent, in an earlier episode of Vulcan7’s ROADMAP show. Check out the short Pit-Stop episode below, pulled from the full Roadmap episode. In this Pit-Stop segment, Justin shares the process he uses to coach his clients in his Prospecting Boot…

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Create a Winning FSBO Information Packet

Creating a Winning FBO Information Packet

For Sale by Owner (FSBO) leads represent a unique opportunity for real estate agents at ANY level of experience. But prospecting FSBO real estate leads requires a more patience and nuanced approach compared, for example, to prospecting real estate expired listing leads. We’ve written extensively about strategies for prospecting FSBO real estate leads, notably: CALLING…

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Rapport Drives Real Estate Prospecting

Rapport Drives Real Estate Prospecting

GET IN THE DOOR! The key to a fruitful (and profitable) career in real estate is to be a listing agent. And the key to being the best possible listing agent in your area is persistent and consistent real estate lead generation. Top-producing agents know that working the phones daily to engage prospects helps build…

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The Value of a Real Estate CRM System

The value of a real estate CRM system

According to a survey by Inman, it is estimated that three out of four real estate agents use some type of Customer Relationship Management (CRM) system. CRM is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing…

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Real Estate Lead Generation Follow-up

reel estate lead generation follow up

An oft-overlooked aspect of real estate success is lead generation follow-up. It’s generally acknowledged that MORE revenue is lost from a lack of lead follow-up than from a lack of real estate lead generation. Consider that the real estate conversion rate, according to the NAR, is between 0.4%-1.2%. This means that for every 200 leads…

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How to Get Leads from Sphere of Influence in Real Estate

real estate sphere of influence

Regardless of your time in real estate, you have likely heard of the importance of building your real estate sphere of influence (SOI). In today’s post, we’ll break down why an SOI is important, how to build your SOI, and how you can use an industry-leading CRM like Vulcan7 to maximize the value of your…

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Prospecting Expired Listing Scripts

Expired for sale image

Regular readers of this blog know that we devote a lot of content to prospecting expired leads. These expired leads are with homeowners who’ve tried-and failed-to sell their property.  Perhaps it was priced poorly.  Or, maybe the agent didn’t do enough to market the property. Or, it’s possible they withdrew the property from the MLS…

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Creating the Perfect Expired Listing Letter

Expired listing letter

If you’re lucky enough to be a Vulcan 7 client, you’ll start each morning with the newest (and best) Expired and FSBO (For Sale by Owner) leads at your fingertips. We’ve written extensively about mastering the world of FSBO, including: FSBO Strategy: The Basics You Need to Know Five Tips for a Killer FSBO Information Packet But for today,…

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Success With Expired Listing Leads Begins January 1

expired listing leads

Regular readers of the Vulcan7 blog know we are dogged in our belief that prospecting expired listing leads is the surest way to success in our business. Here are three reasons why: You can assume they are motivated because they’ve already decided to sell their home They are likely not averse to working with a…

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NAR Ruling and the Importance of Being a Listing Agent

On October 31st, a jury in Kansas City, Missouri, found the National Association of Realtors (NAR) and other corporate defendants liable in the case of Burnett vs. NAR et al. The jury found that the defendants had violated antitrust laws by conspiring to fix real estate commission rates. The jury awarded the plaintiffs $1.78 billion…

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Calling FSBO Sellers: Discover the Right Questions

calling FSBO sellers

In this post, we review a few essential strategies to use when prospecting For Sale by Owner (FSBOs). Let’s start with a few facts from the National Association of Realtors: It is estimated that FSBOs account for about 8% of all real estate transactions in the U.S. NAR also estimates that the typical FSBO home…

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Real Estate Success Begins With A Production Focus

real estate production

Regular readers of this blog know that we focus on the traits that drive top real estate agents to success. One of the most important traits is a single-minded belief in the importance of production. By production, we mean activities directed at generating more income every day. Top-producing agents know they need to stay focused…

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How to Become a Successful Real Estate Agent

INTRODUCTION This blog post was created for one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran but falling short of your expectations. Regardless of where you land, you likely want to understand HOW TO BECOME A SUCCESSFUL…

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Short Sale Leads

  SHORT SALE REALTOR is one area of real estate sales that is often overlooked or, in many cases, avoided because of its potential complexity. Vulcan7 clients can access the industry’s best pre-foreclosure or SHORT SALE LEADS. We recognize that, depending on your market, helping pre-foreclosure homeowners list and sell their homes can be a…

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How to Get Phone Numbers for Cold Calling

How to get phone numbers for cold calling

Today’s post discusses HOW TO GET PHONE NUMBERS FOR COLD CALLING. Regardless of how long you’ve been in the real estate business, the words cold call might be anxiety-producing. That might explain why the vast majority (90%+) of U.S. real estate agents DO NOT prospect for new business via the phone. These agents often rely…

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How To Find Real Estate Leads

How to find real estate leads

HOW TO FIND REAL ESTATE LEADS: OVERVIEW In the highly competitive real estate industry, finding quality leads is the lifeblood of any successful business. Whether you are a seasoned professional, or relatively new to real estate, a consistent funnel of leads is essential to grow your client base, and drive your revenue. However, with the…

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Building Rapport with Clients in Real Estate

Businessman smiling with glasses and arms crossed

One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport?  Rapport forms the foundation of…

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Qualities of a Successful Real Estate Agent

Happy real estate agent

While some are born with charisma, to truly excel in the real estate industry, it takes more than being a great talker; it’s about consistently honing your skills and understanding your unique value. Each of us has our strong suits, those qualities that enable us to own a room and close a sale. But, just…

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