
Key takeaways
- Block 8 a.m. to noon for dialing, which typically produced 30 to 35 contacts for Bernie, then return calls from 12 to 1 and knock doors from 1 to 3
- With no listing appointment, go back on the phones from 3 to 7 for a second four-hour block, which makes eight hours of prospecting a day
- Bernie took five months to close his first home but had eight pendings and $35,000 pending by May, and closed 40 in his first year
- Hiring a coach before your first day means you start without the habits agents pick up at a regular brokerage
- Recording your prospecting calls for a coach to review exposes problems like talking too fast and not repeating and approving
- A wrong number on an expired can still be a family member who gives you the direct number, and Bernie has sold homes from those calls
- The days you least want to prospect are the days two to five competitors stay home, so those are the days you win
Transcript
00:00 — Cold open and Bernie Gallerani’s 19 years in Nashville
Bernie Gallerani00:00
The days that I don’t wanna do it are actually the days that I have to do it, because on that particular day that I don’t want to do it, my competition quits on that day. And what I mean is that I have to be mentally stronger than everybody else, so my day that I don’t want to do it means that somebody else, two or three or four or five other people in my industry, are going to say, “I don’t want to do it either.”
00:20That’s the day that I win, because they stay home and I go to work and I build a level of resiliency that I can do it. And I always do that. Many days in a week I didn’t want to go to work; many days I didn’t want to prospect; many days I didn’t want to make 50 contacts, but it doesn’t matter how I feel!
00:35The only thing that mattered was that my goals were so important that I had to overcome my personal feelings.
Loida Velasquez00:45
What is going on, everyone? Welcome back to a brand-new episode of Vulcan7 Coaches and Mentors, where we bring you some of the best in the industry to share with you their tips and strategies so that you can implement them in your business immediately. Now, we just started a brand new year. We’re here, 2025, and I have an amazing guest that is gonna be breaking down exactly how you can make this your best year yet.
01:09So with that being said, I’m gonna go ahead and bring on Bernie Gallerani. Welcome, Bernie.
Bernie Gallerani01:13
Wow. Thank you so much. I appreciate it. I’m excited to do this for you guys.
Loida Velasquez01:17
Yes. So for everyone that’s watching that maybe is not too familiar with you, just go ahead and give us a little bit about your background.
Bernie Gallerani01:25
Yeah. I’ve been in the real estate business, I’m going into my 20th year of being a real estate agent. I’m now a team owner, so I spend most of my time coaching and training my own team members today, but spent a better half of about 15 or 16 years at a high level prospecting, selling houses, calling expireds, calling by owners, knocking on doors, and doing all the things that most Realtors find intimidating.
01:50I probably, I guess, in the beginning found it intimidating, but I’ve just learned through the process of getting in front of people, it helps you a lot. And so the last, let’s just call it 15 years, or 15 years when I started, I spent most of my time doing all of that, and it really made a fantastic life for myself.
02:10I moved out to Nashville, Tennessee from Las Vegas in 2004, so in August of 2004. And then in January of ’05 I started selling real estate. What was really interesting though is, and I say this for the listeners, I moved out here and I didn’t know anybody. So the saying is you sell all your friends and your family houses in the beginning.
02:32Well, I didn’t have any friends and/or family to sell houses to. So the challenge that I had was I didn’t know anybody. And so what I did was I just got on the phone and started calling expireds, and that’s kind of the history of it. So I’ve been a real estate agent, just completed my 19th year.
02:49I’m going into my 20th year now. And I’ve been a team owner now for about nine years, and love being a team owner, and then out of production personally about four or five years.
03:01 — From franchise sales in Las Vegas to real estate
Loida Velasquez03:01
That’s awesome. And you have so much experience, just yourself with your team, but I wanna take it back to before Bernie got into real estate.
03:11What was that like? What were you doing before, and what got you into the real estate business?
Bernie Gallerani03:15
Yeah. So I was in franchise sales when I lived in Las Vegas. So I was used to being on the phone talking with folks that would go online and inquire about a potential opportunity for a franchise ownership.
03:27And so I’d walk them through all the business process of loans and what they could expect within the franchise industry. So I did that for quite a few years and probably got a lot of experience on the phone from that kind of a business. It’s no different though. It’s rejection, right? Any time you’re in sales, rejection is what you get most of, then you get acceptance.
03:49And so getting into this world of calling people through expireds and by owners and those kinds of things probably was just a natural progression. I wanted a change of career, so when I moved to Nashville… I got a real estate license in Las Vegas right before I left, so I hadn’t really sold any homes there.
04:08I just moved my license over here once I received it there in Nevada, and then just started selling here. So my background’s always been sales. I’ve always been in that industry of selling something to somebody. But real estate was a much more lucrative opportunity to make money. So once I saw that as an opportunity and I got introduced into the coaching program that I’m in, I knew once I started talking to people and using the skills that I had had in the past and the skills that I was learning through the coaching organization, that this is where I would build my wealth.
04:44 — Signing with a coach before his first day
Loida Velasquez04:44
And through that coaching, is that how you learned what type of leads to go after?
04:49I know you mentioned the for sale by owners, expireds. How did you feel going after those types of leads, and how were you preparing yourself?
Bernie Gallerani04:57
Yeah, so I signed up immediately for the Mike Ferry Coaching Organization, MFO. Matter of fact, it’s really interesting: I started looking for coaches in November and December of ’04, didn’t start selling until December.
05:12So the good news is I didn’t have any bad experiences or bad habits that a lot of realtors have when they work with a regular brokerage firm. I signed up with Mike in December, Mike Ferry organization, MFO, and didn’t start selling real estate till January. So from my very first day in real estate, I had a professional real estate coach saying, “Do this,” and, “Do that.”
05:36So I didn’t have a lot of those habits that a lot of agents get comfortable doing, what it is that they’re normally doing in selling real estate. My coach was gung ho from day one, says, “You do this,” and I really didn’t know whether it was right or wrong. Right? I was paying a coach to make me successful, so if he said to jump around with a purple suit on, I was gonna jump around with a purple suit on.
05:58And so, yeah, it was really great. What’s really interesting is I got on the phones. They said, “Prospect, prospect, prospect, prospect. Call, call, call.” And so I did. And it’s kind of a world I came from, so I was somewhat comfortable with it. And I didn’t even close my first house for five months.
06:19So it took me five months of calling every day, seven days a week, four, five, six hours a day, till I sold my very first house. And so they were like, “Well, how do you feel about it taking five months to sell it?” Well, I closed 40 in my first year. So you look at this going, well, it took you five months, and then the next seven months you closed 39 more.
06:40Yes, because what I started realizing was, not only did I close that one within five months, which is, I started in January, closed my first one in May, so we’ll call it four and a half months, but I then had eight pendings on the board. So I may have closed it, but I had all these other pendings.
06:56So I remember literally looking at my board, this is in May of ’05, and counting my little commission dollars that I had at that time. My average sales price was really small in those days, but I had $35,000 pending coming to me. And I went, oh my gosh, I’m not even good at this yet, and I just made this amount of money.
07:16I’d never earned that kind of money before. And so that fueled the fire. And when I started to realize I could make 35,000 every single month if I just keep my mind right, that’s how it all started. And so I just stayed doing what my coach said to do: day one, January, February, March, April, May, closed my first house, then hit it really hard in June, July, August, September, and I really just became obsessed with the ability to get myself into a financial position that would serve my family long term.
07:46And I’ve never stopped thinking that way ever since.
07:50 — Working with urgency to build wealth fast
Loida Velasquez07:50
So the first month that you made that 35,000, or that big commission check, was there something in mind that you wanted to buy where you’re like, “When I make this, I can go and do this,” or what did that look like for you?
Bernie Gallerani08:04
Well, I mean, I never really made any real money.
08:06And I don’t mean… I’m probably gonna upset some people who are listening to this, but I had made 120,000 a year, 115,000 a year. And that’s good money, don’t get me wrong, for a lot of people. But for the people that I hung out with within the coaching organization, they were making that every month.
08:22And so I guess I realized I had an opportunity, but I was 38 when I started, and so I didn’t have… I had a home I lived in that I had financed. I had a mortgage on my property. I had a car payment like anybody else. My wife had a car payment like anybody else. But I also had two little girls at that time that were eight and 10, and I didn’t have any sort of money saved for an education.
08:50I didn’t have any retirement portfolio whatsoever within my life. So I knew immediately that that was my way out of my situation. And so I worked… And Mike Ferry used to always tell us this when we were coaching: work with urgency every single day. Work with urgency. Don’t take 20 years in something you can do in 10 years.
09:12Why take 30 years when you can do it in 10 or 15? And even with prospecting he’d go, why take all day to get 30 contacts when you can do it before noon? And so I really adopted the work with urgency mentality, and I learned that through saying, if I can continue to grow and I can continue to be like the people I was hanging out with, so the big heavy producers in real estate making 100,000 a month, if I could be like them, I don’t have to do this until I’m 70.
09:41I can be retired really early. And so every day I went to work, I worked with urgency. Every day I worked like it was my last day. Every day I left it all out on the table. I very rarely ever cut it short. I never was late to work. I always worked 12 hours a day. My first year I did it seven days a week for 12 straight months.
10:03I never took a day off, and it really served me well. And so I think my mentality today is the same as it was 19 years ago, and that is there’s a lot of things I want to get accomplished. And if I ever choose to retire, which I’m not sure it’ll happen anytime soon ’cause I love what I’m doing, I’m just going to make the best out of every day that I have.
10:25And I love doing it. I love doing it. You know what’s fun?
10:28When you make money, it’s fun. When you start making money, it’s a lot of fun. People are like, oh well, all you do is think about work. No, no, no. I have a great life. I have a really great life.
10:38I mean, an amazing, blessed life. But I paid a price that I would… I would do the same thing over again. I’d probably make a few changes, but for the most part, 95% of everything I would keep the same, because it has been worth it 100%.
10:55 — Finding team agents with the same work ethic
Loida Velasquez10:55
You mentioned so many things that have stood out to me. Even when you got started with the coaching, and you did exactly what they told you to do.
11:03I feel that nowadays there’s so many distractions that agents have, and they dabble here for a week and do something over there for two weeks, and they’re like, “Oh, it doesn’t work.” And even for you, it took almost five months to sell your first home. But then you had a snowball, and we see agents all the time giving up.
11:20“Oh, five months I did it, it doesn’t work. Calling doesn’t work. Prospecting doesn’t work.” So for you, you built a team, you’re a team owner, how do you find agents that are 100% committed, with the same work ethic that you had, to make sure that they succeed as well?
Bernie Gallerani11:38
Yeah.
11:39It’s interesting. I’m an unusual guy in that I’m very driven and very committed to the work that I do, which most team owners and people that have succeeded at anything at a high level have that kind of personality. So it is hard to find in the real estate industry, though we’ve had a lot of really great people inside of our company.
11:58You kind of work to, I call it your financial thermostat. I learned this from an agent friend of mine up in Paducah, and she talked about this financial thermostat, I think she got from Tony Robbins. And you work to your level of income that you need, right? So if you’re an agent and you’re making $50,000 and you come and start selling real estate and you made 60,000, you work to that level, right?
12:19Or if you need 100,000, you work to that level. And so it’s a very unique person that can look through the financial side of it and just wanna grow as a human being, and that really becomes your motivator. That replaces… Your income is your ability to want to grow as a human being. That is a very hard thing to find in people.
12:40And so to answer your question, I’ve learned as a team owner, which is different than as an individual… As an individual, I lived in my own world. I had a great life. I loved selling. I made a lot of money. I provided a great life for my family. Most people don’t want that, or I will rephrase it.
13:00Most people aren’t willing to go after and get that. Everybody, I think, loves the idea of it, right? Mike Ferry always says this: “There’s fantasy land and there’s reality.” We live in fantasy land, but we have reality, and reality is we don’t have anything in our life that we didn’t work for, meaning we have exactly what we worked for, and everything we don’t have that we want, we don’t want it bad enough or we would have it.
13:26And what are we willing to give up to have it? And if you don’t have what you think you want, it’s that you’re not willing to sacrifice whatever it is to have it, and that’s okay too. Nobody is telling anybody they should become a millionaire tomorrow or a billionaire tomorrow. But for those people that want to grow as a human being, money is irrelevant to us, because you get to a point in life where you only can spend so much money in your life.
13:50There’s only so much money you need in order to live your life. What do you do then? How do you keep moving forward? And that’s where it comes, just adapting into the idea that I’m just gonna grow as a human. I’m gonna take this as far as I can. Whether I have X amount of millions or 20 times that X amount of millions, you’re probably not gonna spend…
14:09I’m not gonna spend it all anyway, so why not just go have fun and build a great business and impact people, and impact them to the level you can impact them, meaning take them from where they are to where you can take them. But you can’t take everybody to the top of the mountain, because most people aren’t willing to give up
14:31what it takes to climb to the top of the mountain.
14:35 — The daily prospecting schedule he would repeat today
Loida Velasquez14:35
So with the start of the new year, I’m sure that there’s a lot of agents that are watching this, and they’re like, “Bernie, I’m ready to go to the top of the mountain with you. What do I have to do?” So can you kind of break down for someone that’s like, “This is gonna be my year.
14:49Bernie, tell me, what is the game plan?”
Bernie Gallerani14:53
So I actually had a coaching opportunity with one of my agents today, and so I’ll share what I talked to them about, and that is, Mike Ferry, through our coaching, always said this: what’s a bigger number, the people you know or the people you don’t know? And so the bigger number of the people is the people you don’t know.
15:15And so the people you don’t know are not calling you. So if they’re not calling you, then we have to call them. Correct? And so how I look at this is putting together a plan, being disciplined at a level that says, “How do I connect with people that I don’t know?” So I’ll tell you what I did, and it was a pretty simple process, right?
15:36And I would recommend anybody do this today. If someone says, “Bernie, it’s been 19 years. What would you do different?” Nothing. I would do it the same way. Number one: I would get every expired phone number and email address through Vulcan as you possibly can, because I’ve used Vulcan since Vulcan started.
15:54I mean, it’s probably been 15, 16 years since Vulcan launched, and I might be wrong on a year, but since Vulcan launched, I’ve been a member of Vulcan. And so most of all my money was made through calling through the numbers which Vulcan provided. And I would call as many expireds and as many by owners as you possibly can, and learn scripts and skills and dialogues and conversational styles, and practice your scripts and practice your dialogues and practice your objection handling skills.
16:25And I would call for hours and not stop. I love what Mike Ferry says: “Call ’cause you have nothing else better to do.” Just call people and talk to them and practice your skill. So what I would do is, my work schedule, and I’ll just tell you what my work schedule was, ’cause I’m gonna answer your question this way.
16:44I started dialing on the phones at eight o’clock in the morning, and I didn’t stop until noon, so I put four hours in. I would typically get about 30 to 35 contacts during that time. I would then go return all my phone calls at twelve to one. I would then go knock on doors from one o’clock to three o’clock.
17:00If I didn’t have a listing appointment, I would go back… If I had a listing appointment, I’d go on that listing appointment from three to seven o’clock at night. If I didn’t have a listing appointment, I would go back in and I would prospect from three o’clock to seven o’clock and do another four hours.
17:13So if you look at this and go, wait a minute. You’d prospect from eight to noon. Yes. Then you return phone calls. Yes. Then you’d go knock on the doors. Yes. And then if you didn’t have a listing appointment, you’d go back on the phones. Yes. Well, that’s eight hours of prospecting. Yes. And so if somebody’s saying, “Well, isn’t that a little excessive?”
17:35For some people it might not be, but for the goals that I had, it wasn’t, ’cause I wanted to retire very quickly, very quickly. And so I knew that the harder I work now, I worked with urgency, I could build the skill. Here’s something cool, right? The average agent sells four homes a year. I sold 40 my first year.
17:55So my coach said to me, “You know what’s really great?” I said, “Well, what’s that?” He says, “If you do the math on the 40 to the four, you just got 10 years of real estate experience in 12 months.” I’m like, “Okay, that’s very interesting.” He goes, “Every year at 40, you get 10 more years than everybody else.
18:14So in three years, you have a whole real estate agent’s career in 36 months.” I’m like, “Wow, that is so powerful.” He goes, “Now go sell 50 homes, go sell 75,” and he says, “you will have multiple lifetimes of a realtor every year if you sell 100 homes a year.” The most I ever sold was 147 personal properties myself, and they were all listings.
18:37So I thought, well, this is pretty amazing. So I wanted to get as much experience as I could, and I always said this: for every four homes that I sell, I get one year of real estate experience compared to everybody else, and I was out to do that. The second thing was my coach said, “If the average agent sells four homes per year…”
19:01And I love this one. This is gonna make some of your listeners mad. But if I had four homes per year, every time I sold four homes, I put a realtor out of business. Hallelujah. ‘Cause I wanted less of them as competition. So every four deals I’d celebrate. There’s one more bit the dust.
19:18And here’s why. It’s because they won’t do anything different than they normally do to sell four homes. They won’t call on a dialing system like your guys’, they won’t pay the money for coaching, they don’t wanna educate themselves. They all wanna make a whole bunch of money, but they’re not willing to do one thing different than they do.
19:34They’re not on a schedule. They don’t show up on time. They make excuses for everything they have, and then they sit there at the end of the day and go, “Well, I have to get outta the business because the market’s really bad.” No, the market’s great. In 2005 when I got in the business… I think everybody knows the 2008 real estate market.
19:51In 2008, I sold more homes than I did in 2007. In 2009, I sold more than I did in 2008. 2010, I sold more than I did in 2009. I sold more homes. I was selling 100 homes a year while everybody else was saying, “The real estate market is bad.” No, the real estate market is not bad. You’re just uneducated on how to sell houses at a high level.
20:15Get into coaching and get away from your bad habits and you will sell a lot of houses every single year. This is the reason why I can’t find a lot of people like me, because I have a certain mentality that says this: you can have anything you want. It doesn’t matter what it is, you have to get out of your own way.
Loida Velasquez20:39
Absolutely. I mean, I feel like we’re the same. I was trained and taught very similar to you, where it’s almost like military style. I never questioned it. I just said, “Oh, you say I gotta pick up the phone and call expireds? Okay, I’m scared, but I’m gonna do it.” And then I became very good at it.
20:57And same with for sale by owners. Oh, we got a door knock? Okay, let’s go door knock every single day for an entire year. And then people ask us, “How do you do it?” And it’s like, I just do it. Do I wanna do it? No. Do I feel like it? No. But it has made me a better person. My communication skills are probably much better than yours because I actually went out and did the thing.
21:18 — Failing first and his daughter’s first calls
Bernie Gallerani21:18
Yeah. Well, I love what you just said, because it’s like when you do the work and the activity and you fail, ’cause we all… I think what people really need to hear is that we failed so much before we ever had any success, and even to continue to keep growing through the level of success, you have to just keep failing.
21:39I have this saying, and I said it to my daughter years… My daughter joined our company years ago. She was in college and she was selling houses in the summer months, and I had her on the phones, right? She was 19 years old and I had her on the phones calling. And she’d come into my office and she’d be in tears and she would say, “This is so hard.”
21:58And I’d say, “Honey, let me tell you, this isn’t any harder for you than it is for any other person who’s successful.” I said, “You have to understand that you have to go through hard. You have to go through frustration. You have to go through pain. You have to go through anger. You have to go through it, and it’s not going to be any easier for you than it is for anybody else who has tried to succeed at a high level.
22:20You just have to embrace it and keep moving forward.” Now today, she’s graduated from college and she’s a coach in our organization, so now she coaches agents, and now she says the same thing, of course, that I had said to her. But gosh, I would say to anybody, it’s so worth it. I want everybody to look at their life and just go, “I can have the greatest life that I choose to have if I just step away from my fear of rejection.”
22:52Nobody here likes being rejected. I mean, I don’t like being rejected.
22:56 — What to do on days you don’t want to work
Bernie Gallerani22:56
Right? I was being interviewed once, and somebody asked me this question, and they said, “What do you do on the days you don’t wanna get up and go to work? What do you do?” Because there’s a lot of people listening to this right now that don’t wanna go to work tomorrow, and they don’t wanna make those calls, and they don’t wanna have to get in this uncomfortable thing, right?
23:20And so my answer to that was this: “You know, the days that I don’t wanna do it are actually the days that I have to do it, because on that particular day that I don’t want to do it, my competition quits on that day.” And what I mean is that I have to be mentally stronger than everybody else. So my day that I don’t wanna do it means that somebody else, two or three or four or five other people in my industry, are going to say, “I don’t wanna do it either.”
23:47That’s the day that I win, because they stay home and I go to work and I build a level of resiliency that I can do it. And I always do that. Many days in a week I didn’t wanna go to work. Many days I didn’t wanna prospect. Many days I didn’t wanna make 50 contacts. But it doesn’t matter how I feel.
24:07The only thing that mattered was that my goals were so important that I had to overcome my personal feelings.
Loida Velasquez24:13
Absolutely. And that’s how it’s been for me as well. I know that early on when I got started making phone calls, my very first for sale by owner phone call that I ever made, I didn’t wanna make it, but I made it and I recorded myself and I posted it on YouTube.
24:29And I’m like, “Look, I’m just gonna do it, y’all.”
Bernie Gallerani24:31
That’s painful.
Loida Velasquez24:33
Yeah, so it’s out there. It has like hundreds of thousands of views, but I’m like, “You know what? I just wanna show agents how bad Loida was,” and you can just see the transformation year over year. And it just goes to show you, okay, she sucks, but now she’s good,
24:48and we all start from the bottom.
24:50 — What his coach heard on his recorded calls
Bernie Gallerani24:50
You know, Loida, it’s funny you say that. So my very first coach, he had me record my conversations, my prospecting, and that was back in the days, in case people are laughing, we had those cassette tapes, so we had to put them on cassette tapes.
25:04And so anyways, I sent him the recordings, and it was about a week’s worth of prospecting on this tape. And I sent it to him, and I don’t know, about two weeks later he calls me. He goes, “Hey man, I got your tape.” I’m like, “Yeah?” And he goes, “Dude, you just need to practice, man.
25:22That was not good.” I’m like, “Really? I thought I was good,” right? He goes, “No, no.” He goes, “First of all,” he says, “you’re not repeating and approving.”
25:32And I’m like, “No, I am.” He goes, “No, you’re really not.” And I’m like, “Okay, okay, maybe I’m not.” And he says, “And you’re talking too fast.” I’m like, “Yeah, I got a problem with that.”
25:41He goes, “Nope. You got a problem with that, but you gotta correct that problem.” I’m like, “Okay, well, what do I do here?” So he then kind of gives me some advice there. And he says, “Listen, you got the energy and you got the enthusiasm. You just lack the skill.” And he says, “That’s why we’re working together.” He goes, “So I want you to work on these two or three things.”
25:57And it was embarrassing to get the call. I was a little upset, to be honest with you, Loida, that I had this conversation, ’cause I’m like, I’m a little embarrassed, right? But I remember that that phone call that he made to me that day changed my entire life and how I looked at myself. And he said, “Don’t worry about it.”
26:16He said, “You are going to be a rock star because you have the energy, enthusiasm, and excitement.” He says, “You just need to work on the skill.” And that’s what I would say to anybody here. You’re already a rockstar because you, A, you showed up in the morning.
Loida Velasquez26:29
Oh, sorry guys.
Bernie Gallerani26:30
A, you showed up in the morning. B, you got on the phones.
26:34C, you made your calls. And regardless of the outcome of those calls, you improved in your skill. And if you just keep doing that and keep doing that and keep doing that and keep doing that, you’re going to eventually get someone that’ll say yes, and that’s gonna make you feel good. And then you just keep doing it, and then pretty soon the yes is gonna come faster.
26:54Then you just keep doing it, and pretty soon you kind of connect the dots backwards and you go, wait a minute. Man, I’ve just been doing this for 12 straight months and I just sold 20 houses. Congratulations. I mean, that just put you in the top 5% of realtors in the country, and you just started, right?
27:10And that’s kind of how this thing snowballs. So I think it’s just getting up, fighting yourself. I think personal emotions are overrated, like how it makes me feel, and am I being judged? And yeah, I think that you just have to get past all of that to get to your goal.
27:33 — The Italy trip and getting back to work
Loida Velasquez27:33
Absolutely. I think I’ve heard it before, like some people do this because they need to pay off their mortgage.
27:38It’s like, does your mortgage care if you wanna make a phone call or not? No. It still needs to get paid, so get back on the phone and prospect. So…
Bernie Gallerani27:45
Hey, yeah, I’ll tell you a quick story. So I was in the business for, I don’t know, like four, five years maybe or something, and I went to Italy. Took my family to Italy, and I’m making a bunch of money now, so I can pretty much go do what I want to do, right?
27:56And so I go to Italy for two weeks. It’s really great. Come back. My coach calls me. It’s like a Thursday. I got back on, we’ll call it the weekend. And so she says to me, she goes, “How was your trip?” Said, “It was really great.” She goes, “You’re back to work already. How are you getting back to work?” And I said, “Well, I’m working into it.”
28:12And she says, “What do you mean you’re working into it?” And I said, “You know, I’ve been on vacation for two weeks.” She goes, “Well, you got a mortgage payment, don’t you, right?” And I said, “Yeah.” She goes, “You have a car payment?” And I said, “Yeah.” She goes, “You have two little kids at home?” I’m like, “Yeah.” She goes, “What do you mean you’re working into it?
28:28Get your ass to work.” And I’m like, well, that really sums it up. We’re getting ready to get ready to get started to get ready, like we’re gonna start tomorrow, but we’re not gonna quite start tomorrow. We’re kind of feeling it all out. It’s like, just get up and go to work and put all the rest of it aside.
28:45And the more responsibilities you have as a human being, the higher level of determination. You’ll take this to a whole different level.
28:56 — Where to find Bernie Gallerani
Loida Velasquez28:56
Absolutely. Now, this has been a great conversation, Bernie. For everyone that’s watching that maybe wants to connect with you, learn more, maybe send you some referrals, just let us know, where can they find you?
Bernie Gallerani29:08
Yeah, I’m really easy to find. My last name is not easy, but you can go to berniegallerani.com. That’s my website. Or you can email me at bernie@berniegallerani.com. You can Google me, Bernie Gallerani. I’m all over the internet, so it’s pretty easy to find. You can find me on YouTube. Probably the same stuff everyone else does.
29:28But yeah, we’d love to be able to help any families that are moving here or any referrals that we have going out. We’d love to be able to toss that somebody’s direction.
29:37 — Why wrong numbers still lead to sales
Loida Velasquez29:37
And one last question, because I know that you have had a lot of success with Vulcan7. If someone is watching this and maybe they’re on the fence, they’re shopping around trying others and seeing which one is best, what would you say to them?
Bernie Gallerani29:51
Well, I think that when I started, Vulcan7 wasn’t around at that particular time, and so I’ve used multiple different dialing companies. And even while I’ve had Vulcan, some other systems that I had had some data involved with other companies. What I try to tell everybody is this…
30:09And of course, I don’t get paid to say this, but I’ve been with Vulcan7 since almost the inception of the company. There is not any better data that I’ve ever seen. Cell phone numbers, email addresses. I think as a caller you wanna… Something I said to Ren once about his numbers, and I’ll just leave this as an interesting story, is I said, “Well, am I gonna get the right number?”
30:32‘Cause that was always the thing I used to think. “I want the right number, Ren. Give me the right number,” right? And he goes, “Well, in my numbers there somewhere’s gonna be the right number, but you’re gonna have to call some other people, ’cause we’re gonna give you a lot of numbers,” right?
30:43And I didn’t really understand what that meant until I started understanding what that meant. And that is, sometimes if I don’t have the right number but I have a number and it’s a family member, I can get the right number. I have sold so many homes where I’ve called and it’s been the wrong number, and yet I’m talking to them and I end up selling their house or selling them another house.
31:03And so what I love most about Vulcan7 is not just getting the right number, but getting the multiple family members. ‘Cause if you can’t reach one, they can give you another number that’s a direct number. So yeah, I have really never ventured away from Vulcan7. We have it in our entire company.
31:23All of our agents use Vulcan7 today. Everybody’s on this dialer, and it has just been an amazing experience for our company, and we won’t use anybody else. I mean, I love what you guys do, and I think that as far as your company goes and your management and your leaders of your team, they’ve always accommodated anything that I’ve needed, and so I’m a lifer.
Loida Velasquez31:49
Awesome. Well, we appreciate you too, Bernie, and we’re glad to hear all of these success stories, and any time that you have any from any of your agents, we would love to hear them as well.
Bernie Gallerani31:59
Well, listen, I’m gonna tell you, I got a whole line of ’em if you wanna do any of them. They’ll all sing praises. So feel free to let me know if you need any more of these, ’cause they
32:08all use it, so it’s a game changer for our company.
Loida Velasquez32:13
Awesome. Well, Bernie, thank you so much once again for doing this episode. For those of you that are watching, you might want to rewind and watch this two or three times, take down some notes, and hopefully you’re motivated and you gotta go out there and be like Bernie.
32:26You know, you just gotta do it. Stick to it every day.
Bernie Gallerani32:28
I either motivated ’em or scared the heck out of ’em. I’m not quite sure.
Loida Velasquez32:31
All right, Bernie, thank you so much. And for everyone else, we’ll see you on the next one. Bye.
Questions this episode answers
What daily schedule did Bernie Gallerani use to close 40 homes in his first year?
Bernie dialed from 8 a.m. to noon, usually reaching 30 to 35 contacts, returned calls from 12 to 1 and knocked doors from 1 to 3. Without a listing appointment he prospected again from 3 to 7. That adds up to eight hours of prospecting, which he says fit his goal of retiring early.
How long does it take a new agent to close a first deal from cold calling?
Bernie called expireds and by owners seven days a week, four to six hours a day, and closed his first home after about five months. By then he had eight pendings and $35,000 in commission coming, which fueled him to keep going. He closed 39 more homes over the next seven months.
Should a new real estate agent hire a coach right away?
Bernie signed with the Mike Ferry Organization in December and started selling in January, so he never built the habits agents pick up at a regular brokerage. He did whatever his coach said. His first coach reviewed a week of recorded calls and told him he was talking too fast and not repeating and approving.
How do I make myself prospect on days I don’t feel like it?
Bernie says the days he doesn’t want to prospect are the days he has to, because that is when two to five other agents in his market say they don’t want to either and stay home. Going to work anyway builds resiliency. His goals mattered more than his feelings, so he made the calls regardless.
Is calling a wrong number on an expired listing a waste of time?
Bernie says no. When a number reaches a family member instead of the owner, that person can often give him the direct number. He has sold many homes, either the owner’s or another house to the person he reached, after dialing what turned out to be a wrong number, which is why he values multiple family numbers.
Bernie Gallerani
Nashville team owner going into his 20th year in real estate, who closed 40 homes in his first year and once sold 147 personal listings.
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