Brand Guidelines
Primary Logomark
Our logo is the face of our company Vulcan7® - the primary visual expression that we use to identify ourselves. We need to be careful to use it correctly and to do so consistently.
Primary Brandmark
Our company brandmark is the flame. A brandmark is a symbol that represents our brand without the accompanying Vulcan7® name.
Clear Space
Clear space prevents type, imagery, or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the border around the logomark. This space is determined by 50% height of the logomark on each side. Measure the clear space for the primary logomark by the height of the letter R
Primary Color Information
CMYK - 0 78 100 0
HEX - #F05E22
CMYK - 0 48 100 0
HEX - #F4961F
CMYK - 0 0 0 80
HEX - #595A5C
CMYK - 0 0 0 0
HEX - #FFFFFF
Secondary Color Information
CMYK - 2 12 93 0
HEX - #FDD928
CMYK - 13 89 100 4
HEX - #CC4027
CMYK - 75 68 67 90
HEX - #2A2A2B
CMYK - 5 3 3 0
HEX - #EFEFEF
The Typeface Family
Only one font styles are used for the logo, typeface family: Proxima Nova
When to Use:
PROXIMA NOVA (bold) is the primary font used for the logotype/logo wording.
Proxima Nova (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
When to Use:
PROXIMA NOVA (light) is to be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.
Proxima Nova (Bold)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
DO NOT: Logomark
Do not resize or change the position of the logomark.
DO NOT: Fonts
Do not use any other font, no matter how close it might look to Proxima Nova.
DO NOT: Sizing
Do not use squish or squash the logo. Any resizing must be in proportion.
DO NOT: Color
Do not change the colors even if they look similar. Use the official color specifications detailed in these guidelines
Secondary Company Logos
