FRBO: Part of Your Low-Inventory Strategy

Mortgage rates are still at record lows and demand is high, which means inventory is shrinking. This is a problem for real estate agents. Or, is it? A recent Homelight survey found 59 percent of real estate agents saying that their biggest challenge is low inventory. This suggests that the other 41 percent do not…

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Is FRBO Part Of Your Long-Term Business Strategy?

We’ve become accustomed to discussing the potential of tapping into FSBOs-those homeowners who are trying to sell their property without the support of a real estate agent.  FSBOs have long-been a lucrative revenue source for savvy agents who know how to leverage their expertise to bring value to these homeowners. Another interesting, and often-overlooked source…

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