Neighborhood Farming

Nurturing Referrals

Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new customers. In fact, referrals are the mother’s milk of almost any business but certainly so in real estate. Despite that, few professionals receive enough training and guidance on nurturing and retaining our clients and…

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Is Your Real Estate Website Converting?

No matter how pretty your website may be, it’s not really working for you if it’s not converting visitors into prospects or leads. Let’s take a look at the key elements you can’t do without on your site. IDX Integration. To keep buyers coming to your site, you need to ensure they can see every…

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Real Estate Prospecting Redefined With IPing

Neighborhood farming is still one of the most effective strategies for real estate prospecting. Unfortunately, despite advances in technology, most agents farm with traditional “one-size-fits-all” techniques, notably direct mail postcards, flyers and door-to-door canvassing. If you’re looking for a more advanced way to farm neighborhoods, you should check out IPing, offered exclusively by Vulcan 7’s…

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Lead Generation Important? Get Focused.

As a successful real estate agent, you have more on your plate than the average person, especially if you lead a successful team. Every day you deal with myriad closing details, new listing presentations, managing fragile egos and constant interruptions from texts, emails, and calls. We can’t forget lead generation, the lifeblood of top agents.…

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