Americans, by the tens of millions, are turning to live video to stay connected during restrictions. People are logging countless hours across Face Time, Zoom, Webex, and other video apps. Our new-found reliance with these live, video platforms reinforces the emotional of seeing someone’s face. It’s both comforting and reassuring to be able to see…
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Like just about every other industry, real estate is moving into the video age. Virtual home tours have become the norm on most websites. Facebook Live has turned the average person into the average person with the ability to impose his or her face into your newsfeed. And video email through subscription services like StoryTellr…
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In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of branding, especially as relates…
Read MoreIn a recent book on the power of video in today’s marketing environment, Dr. James McQuivey, a leading analyst at Forrestor Research estimates that one minute of video delivers the same communication impact as 1.8 million words. Here is how he came to his estimate: Some might dismiss this such a claim. But with video consumption rising…
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