Video Marketing
StoryTellr and the Power of Face-to-Face Connection
As a real estate agent, you understand the importance of staying connected to people. It’s our lifeblood. In particular, you’ve been trained to appreciate the value of building a “sphere of influence” as the foundation of your business. By nurturing your sphere of influence, you create long-term opportunities for both repeat business and, perhaps more…
Read MoreSeeing is Believing: Engaging Through Video Email
Americans, by the tens of millions, are turning to live video to stay connected during restrictions. People are logging countless hours across Face Time, Zoom, Webex, and other video apps. Our new-found reliance with these live, video platforms reinforces the emotional of seeing someone’s face. It’s both comforting and reassuring to be able to see…
Read More19 Cool Stats About The Power of Video Marketing
Like just about every other industry, real estate is moving into the video age. Virtual home tours have become the norm on most websites. Facebook Live has turned the average person into the average person with the ability to impose his or her face into your newsfeed. And video email through subscription services like StoryTellr…
Read MoreThe Marketing Journey: Part 5-Telling Your Story
In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of branding, especially as relates…
Read MoreReal Estate CRM And The Power of Video Email
In a recent book on the power of video in today’s marketing environment, Dr. James McQuivey, a leading analyst at Forrestor Research estimates that one minute of video delivers the same communication impact as 1.8 million words. Here is how he came to his estimate: Some might dismiss this such a claim. But with video consumption…
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