
Key takeaways
- Keeps the morning identical across the 225 days a year he works, and schedules nothing before noon
- Spends 4 to 5 hours a day on the phone
- Works expireds first, then for sale by owners, then old expireds and past clients, before moving to just listed and just sold
- Pulls the past clients living around a new listing and calls them first, because they give the best referral or know the hottest lead nearby
- Counts conversations rather than attempts, and treats 40 to 50 conversations a day as the target
- Has his assistant read the email, mail and messages first and pass on only what he needs, rather than the other way round
- Sources absentee owners from Cole or, where that is not available, the MLS tax database filtered on non-owner-occupied
Transcript
00:00 — Get on the listing side before the market changes
Ren Jones00:00
Alrighty. We are ready to roll here.
00:07Got to have our show music. Welcome to ROADMAP, season one, episode two. We have a guest this week where every week we have a great guest, someone who is very successful, taking three listings a week for many, many years, having a great life, making a lot of money. Sharing his or her secrets with you so you can use the copycat principle and do it as well. Working five days a week, two days a week off, six to eight weeks vacation. That is the plan. Just follow the recipe. That is all it is, folks. It is just a recipe. That is all we do.
00:44So we are going to have a lot of fun today. We have got a lot of material to cover. My co-host from San Diego, Carly Hathaway. Hi Carly.
Carley Hathaway00:52
Hi everybody.
Ren Jones00:54
How is the real estate business in San Diego?
Carley Hathaway00:56
Amazing.
Ren Jones00:58
Good.
Carley Hathaway00:58
Properties are moving so quickly.
Ren Jones01:02
Good. Good, good, good. That is great. And-
01:02Speaker 4 (01:05):
01:02What if there was an airline that let you bring up to four bags for free
01:08Uh-oh.
Carley Hathaway01:09
Technical difficulties.
Ren Jones01:11
We rolled into the next tape. Oh good. Good.
01:16Last episode we talked a lot about big picture. And while we are going to cover some of that here, and we will be looking at questions. So you guys can ask questions and we are going to pick up questions. We may ask one of you to go ahead and join us, click in and talk back and forth, but we will read the questions off the chat so make sure to put any thoughts that you have into this. Because whether you are at one listing a week now, or maybe you are only one a month, or maybe you are already at three listings a week taken now and you need to get to four or five, all of these rules apply so it is going to work quite well.
01:53So jump in, participate, use the copycat principle and let us make this happen. Because every week we are going to have somebody on here that is doing it. And all you have to do is the very same thing.
02:07So let us look at the general philosophy again. If you are on the listing side of the business, dominant. Maybe you are a one person show and that is fine. Is two thirds of your business or three quarters of your business listings, or one third? If it is one third, you are probably working too hard. Two thirds buyers and one third listings, ouch. We know how you find your listings. You find the buyer and they go, “Oh, I got a house to sell.” Kind of do it in reverse. It is a lot of work.
02:35If you are on the listing side of the business because you know what is coming folks. We saw it with Airbnb, they disrupted Marriott and Hilton. We saw it with Uber, they disrupted the taxis. If we know that there is going to be Uber realtors out there running around showing property for $19, get on the listing side of the business. Build up the listing side of the business. That is the most important piece. So then we look at the structure. So one of the most common things that we have in success is routine. Carly, if you owned a Starbucks in, where are you, little Italy, somewhere down there? Somewhere down that way.
Carley Hathaway03:15
Yes.
Ren Jones03:15
Somewhere in San Diego. And you owned a Starbucks. Can you open it at 5:00 AM on Tuesday, 7:00 PM on Wednesday, skip Thursday, open at 9:00 AM on Friday? Can you do that?
Carley Hathaway03:28
Absolutely not. No way.
03:29 — Make your morning identical 225 days a year
Ren Jones03:29
Absolutely not. So the most important thing is to set very exact structure to be successful. Because when you have a routine, wherever you have routine, you have a very effective business.
03:40So the biggest challenge is that morning piece. And I know Tim, who is going to be joining us here in a few minutes, would agree it is all about the routines and structures you build as your building block. Whether you are a solo agent and one assistant or no assistant, or maybe you share a assistant with two other agents. I mean, you got to start somewhere. And you are building that business, you have got to have routines. But we do not see it. “Well, I did not come in Tuesday morning until 11:00 because I was up late at midnight negotiating a contract on Monday night”. That does not work folks. So we have to start at the same time.
04:18So here is the recipe. Let us look at recipe number one. Make sure your morning is almost identical, 225 days a year. Those are work days. Those days you are working, right? Remember that. So every morning from the time you get up until noon, every single day has got to look the same. “Well that is not possible”. Well yes, it is possible. Let us talk about that. Anybody have any questions on how that is possible? Thoughts, questions?
04:51Let us see. “This last week is a recording available?” Yes there is. Yes. We will email it to you eventually. All those will be posted into your Vulcan7 member. Oh, we got some general questions but I wanted to talk about that morning routine because there are people that, they will have a dental appointment at 10:00 in the morning. Why did you set it for 10:00? Why did you set it… Carly, why do people do that? If all morning is lead generation, why would you set a dental appointment right the middle of it? We know dental appointments are only at one exact time, anybody know? It is 2:30, tooth hurt-y, 2:30, right? 2:30, that is dental appointments. So nothing before noon so you can have very exact days. And when you are honing your skill, if you are doing the same thing five days a week…
05:46I think we should jump in because we have a perfect example. We have Tim Davis on the line. Let me introduce Tim and let us get some conversation going. Tim Davis is our guest today. He is from the Redmond and Bend area. Maybe Some of you drove up that way to the little town of Madras a few miles away to watch the total eclipse. It was like their version of Woodstock up there. So they had a lot of fun, but they were all in the dark from what I heard. Tim, welcome to the show and I am glad you can be here because you do what we are talking about, don’t you?
Tim Davis06:24
Absolutely. Every day. Every day.
Carley Hathaway06:26
Every Day.
Ren Jones06:28
So you take about three or four listings a week? 12, 14-
Tim Davis06:35
Four to five a week right now.
Carley Hathaway06:36
Wow.
Ren Jones06:37
Four or five a week. And if I asked you 10 years ago how many you took a week, what would you tell me?
Tim Davis06:42
Two to three.
Ren Jones06:44
Two to three. Okay. So it was increasing. So you were only down to maybe 12 listings a month back then?
Tim Davis06:50
Yeah.
Carley Hathaway06:51
Oh darn.
Ren Jones06:52
Oh darn. You know what is interesting, he is in a small town area and so many agents will say, I” need to be in a big city to be able to take that many kind of listings. You ca not do that here”. But Tim does it every… You have been doing it for decades.
Tim Davis07:07
Yeah.
Ren Jones07:07
Decades.
Tim Davis07:08
27 years-
Ren Jones07:09
You are working on nights and weekends?
Tim Davis07:11
No.
Ren Jones07:12
Of course not. And you are off on the weekend, Saturday, Sunday.
Tim Davis07:17
Yes.
Ren Jones07:19
Okay. And some vacations. And season is coming, right?
Tim Davis07:24
Exactly. Hunting season. Here we go.
Ren Jones07:27
Elk hunting. It is a different world, folks. Different world.
Carley Hathaway07:30
Yeah.
Ren Jones07:33
Elk hunting. So, give me a sample of your day.
Tim Davis07:39
In at 8:00, I will prospect from 8:00 until right around 10:00, 10:30. Do some lead follow up from 10:30 to 11:30. Return some calls, go to lunch, 12:00 to 1:00. Back in the office, do two more hours in additional prospecting. Set some other appointments, negotiate some contracts, go on a listing appointment or two and then out by 6:30, 7:00 the latest.
Ren Jones08:12
Okay, so on a long day you are working until 6:30 or 7:00?
Tim Davis08:15
Yeah.
Ren Jones08:16
Okay, good. Fantastic. Off on the weekends, four to six weeks vacation. I know you go over to Hawaii often.
Tim Davis08:27
Yes.
Ren Jones08:27
You have a great time and take several weeks. I mean, when people talk about 365 days and working 225 to 235, is that realistic?
Tim Davis08:36
Absolutely. Yeah
Ren Jones08:36
You are doing it. I know you are doing it. I know.
Tim Davis08:41
Yeah, as long as you are efficient. When you are working, you are working. But when you are on your on, that is the key.
08:48 — Meeting Tim Davis in Redmond and Bend
Ren Jones08:48
Great. That is fantastic. And by the way, before we get too deep and I do not want to forget, Tim is in Redmond and Bend and there are some natural markets and a lot of our listeners or viewers are in some of those markets like Portland and Salem and Seattle and the Tri-Cities area and all those areas up in the northwest that naturally have people moving back and forth. What is your website? If they want to find you and have you or-
Tim Davis09:16
Yeah, it is real easy. Tim Davis Group Central Oregon Realty.
Ren Jones09:20
Tim Davis Group Central Oregon Realty.
Tim Davis09:23
Yep.
Ren Jones09:23
Perfect.
Tim Davis09:25
Yep.
Ren Jones09:25
Yep. Look and be very well taken care of because they have got their skills honed. Oh expireds, for sale by owner, calling around listings and sales. Past client sphere. Anything else?
Tim Davis09:40
Yeah. I have been doing a lot more in calling investors as well.
Carley Hathaway09:45
Oh that is good.
Ren Jones09:45
Investors, great.
Tim Davis09:47
Working that in for an hour. Absentee owners, again, because right now everybody knows it is harder to get the inventory so you got a mixed bag. Everybody is getting expireds, there is a lot more so you got, got to fish in other pools to get the listings.
Ren Jones10:04
Okay. Yeah. Getting down to where you are only getting four or five a week, what the heck?
Tim Davis10:09
Yeah, exactly. Exactly.
Ren Jones10:13
I think you got this thing figured out.
Carley Hathaway10:15
Yeah.
Tim Davis10:15
Yeah. It works. It works if you work. That is the deal.
Ren Jones10:19
Yeah. Does your system work? Do you? Yes. Something like that. So, good. And then you have been working… The people in the community, are you still calling them on a neighborhood by neighborhood basis or?
Tim Davis10:35
Yeah, we still do it. It is tougher to get phone numbers but with Vulcan, now we are getting people’s cell phone numbers.
Ren Jones10:42
Gotcha.
Tim Davis10:42
Their home phone numbers are gone. Which is a nice tool now so we can keep covering and touching base with them. But yeah, we have had people that have called for over 20 years. Every once in a while you will still get one of them that call and, “Hey, you called me 20 years ago, I am ready to finally put my home on the market.” So, yeah.
Ren Jones11:03
Fantastic. “You called me 20 years ago”. Good lord, Tim.
Tim Davis11:06
We just kept calling them.
Ren Jones11:08
Somebody is typing and says, “it is difficult to hear Jim”. So we know they ca not hear because they are calling you Jim. So just speak as loud as you can, I guess.
Tim Davis11:13
Okay. I will Speak louder for you.
11:16 — The daily schedule, from 7:30
Ren Jones11:16
Great. Perfect. Questions you may have for Tim because here is the copycat principle folks. If you went to see Tim work and you showed up at 7:30 and you saw him role play and get on the phone and talk to expireds and then for sale by owners and old expireds and past clients and you would hear the scripts and the dialogues and we can cover some of them here today. Whatever you guys want. We have got a big crowd on here. Love to see some questions or thought. “Can you repeat daily schedule?”
Tim Davis11:45
Sure.
Ren Jones11:46
“How could we get his schedule again?” Everybody is asking about that So what time do you arrive at the office?
Tim Davis11:54
8:00.
Ren Jones11:56
8:00, okay. And then they are saying, what is the priority? Who do you call first?
Tim Davis11:59
Expireds first.
Ren Jones12:01
Okay.
Tim Davis12:02
And then I will roll into for sale by owners second.
Ren Jones12:05
For sale by owners second. Great. So if you are calling an expired, what do you say to an expired?
Tim Davis12:14
Oh, this is Tim Davis with Central Oregon Realty. I just realized your home came off the market and I was wondering when you plan on interviewing the right agent for the job of selling your home.
Ren Jones12:25
Great. Great. Well, thank you, Tim but we are just going to give it a rest.
Tim Davis12:30
Going to give it a rest? Okay, great. And if you sold this home, where are you going next?
Ren Jones12:35
We are moving to Portland.
Tim Davis12:37
Portland. That is exciting. And how soon do you have to be there?
Ren Jones12:43
Well, we are kind of in both places back and forth right now. But we are going to give it a little rest and think about it. We got to regroup.
Tim Davis12:49
Give it a rest and regroup. I can appreciate that. What do you think stopped your home from selling?
Ren Jones12:55
I do not know. It does not make any sense to me. We had a couple people come back a second time, but no offers.
Tim Davis13:06
No offers. Oh really? And how do you happen to pick the last agent you listed with?
Ren Jones13:16
I have known him since high school.
Tim Davis13:19
Known him since high school. Oh good.
Ren Jones13:23
Yeah.
Tim Davis13:23
And what did that agent do that you liked best?
Ren Jones13:26
Well. What did you say your name was?
Tim Davis13:29
It is Tim Davis, Central Oregon Realty.
Ren Jones13:32
Well he worked really hard. I like the fact that he was here for every showing.
Tim Davis13:36
Every showing, he was there. Oh, I can appreciate that.
Ren Jones13:39
You bet.
Tim Davis13:41
And what do you feel he should have done?
Ren Jones13:43
Well, we want the house sold.
Tim Davis13:46
You want the house sold. Absolutely, right. You are getting [inaudible 00:13:49]
Ren Jones13:49
So let me get your number and we will give you a call because we are regrouping.
Tim Davis13:53
Regrouping. I can appreciate that. And what will you expect from the next agent you choose?
Ren Jones14:00
Well, we are going to expect to just get it sold. We want good communication and we have our price. We want 299, so.
Tim Davis14:07
You want 299, that is your price? Okay.
Ren Jones14:11
Yeah.
Tim Davis14:12
And have you already chosen an agent to work with?
Ren Jones14:15
Well we will probably go back with Bob. Maybe.
Tim Davis14:19
Go back with Bob. I see. I would like to apply for the job of actually getting your home sold this time. Are you familiar with the techniques I used to sell homes?
Ren Jones14:29
So, Tim, you are listing four or five homes a week and you are using this script pretty commonly.
Tim Davis14:34
Yes.
Ren Jones14:35
And that works? Okay good.
Tim Davis14:36
Yes.
Ren Jones14:37
And then you go to for sale by owners and somebody said, how do you overcome the objection that a for sale by owner does not want to list with an agent? Just say, “Well thanks for calling Tim, but we are not going to list with an agent”.
Tim Davis14:47
I can appreciate you do not want to list… You not like real estate agents?
Ren Jones14:51
No, we like them. We are just trying to save the money, Tim.
Tim Davis14:54
Save the money, I understand. Everybody wants to save the money and net as much money as it. If I could net you the price you want and handle everything with you, would you be open to seeing what I can do to sell your home?
Ren Jones15:07
So a question that simple Tim, that works?
Tim Davis15:11
Yeah. Keep it simple.
Ren Jones15:13
So really we are just overcomplicating this.
Tim Davis15:16
We are, yes. [inaudible 00:15:18]
Ren Jones15:17
Is it just everybody feels like they have to have the magic words or is it just that they need to spend four to five hours doing it every day?
Tim Davis15:27
The four to five hours doing it every day. And role play.
Ren Jones15:29
So there is a tough situation. Because I was reading some notes this morning over things to talk about. This comes from a guy, Ron Wexler in Chicago. Some of you out there may know. People work long hours because they did not do what they were supposed to do between nine and five. what Say you?
Tim Davis15:50
True.
Ren Jones15:51
I agree with that too. Great.
Carley Hathaway15:55
Can I ask you a question? So if you-
Ren Jones15:55
but you are working when you are at work… Go ahead Carly. Say that again.
Carley Hathaway15:58
Once you do overcome all their objections and they are open to meeting with you, do you try to take that listing appointment same day? Do you think that that is better or do you try to set it for later in the week?
Tim Davis16:08
It depends on the pre-qualification. Good question. So if they are open to it and I know I am going to be the last agent, then I could set it that day if I feel that they are going to sign the contract-
Carley Hathaway16:22
So you just want to be the last agent.
Tim Davis16:24
Yeah. Always want to be the last agent.
Carley Hathaway16:25
Okay.
Tim Davis16:26
If not, say they are seeing two or three others today, then I would set it for the next day.
Carley Hathaway16:32
Okay, got it.
Tim Davis16:34
Because I want to be last. So whatever the answer-
Carley Hathaway16:36
And you do you have to try to get a commitment from them to not sign with any other agents before they meet with you?
Tim Davis16:41
Yes. I always ask for a verbal commitment on that.
Carley Hathaway16:43
Okay. Good. And someone is asking what an absentee owner is.
Tim Davis16:48
Absentee owner is someone that owns an investment property, like a second home, and they do not live in that area. So vacation home, second home, multi-family investment properties, things of that nature.
Ren Jones17:03
And we find there are people like that own like 10, 20, 30, 40, 50, 60, 80 homes.
Tim Davis17:10
Yeah.
Ren Jones17:12
And I think the script is something like, “Are there any now that you may want to sell or trade for something more lucrative?” Because they are always playing old made with those, if you got that many, you have to be playing old made with them or they should be.
Tim Davis17:25
Yeah. Right. Absolutely. Yeah. They are putting them into other investment properties and upgrading, exchanging all kinds of options and opportunity there. So, yeah.
Carley Hathaway17:37
How many-
Ren Jones17:37
People are just cleaning them. Go ahead Carly.
Carley Hathaway17:40
How many people would you say you call in your morning calls to the for sale by owners and those people? Do you have a number?
Tim Davis17:49
I am averaging about 45 to 50 actual contacts.
Carley Hathaway17:52
Okay.
17:53 — Track conversations, not attempts
Ren Jones17:53
Conversations. It is interesting, a lot of people track calls or attempts where you call and nothing happens. I have never understood that. It is a big number to be proud of. “I attempted to talk to 183 people”, “How many did you talk to?”, “14”. but 14, it is still a good number. So if you are talking to 40 or 50 in a day… For those of you that have not done that, try that. 40 or 50 in a day. 40 or 50 conversations. Tim would agree. Some of those are pretty quick.
Tim Davis18:25
Yes.
Carley Hathaway18:26
Yeah, I bet.
Ren Jones18:30
And you called for so many years through some neighborhoods, people started answering your next question before you asked it.
Tim Davis18:38
Yeah, they got better at the script than I did. Well I got a lot of referrals out of it and they remember who you are, so.
Ren Jones18:47
That is true. Yeah, that is true. Perfect. But when you look at it, expireds, for sale by owners, they have a hound for sale today, right now and they do not have an agent. There is your low hanging fruit.
Carley Hathaway19:02
Yeah.
Ren Jones19:03
Who is next on the list right after for sale by owners? Because five hours, Tim, five hours. You cannot talk to expireds and FSBOs for five hours. There is more.
19:11 — Calling past clients around your newest listing first
Tim Davis19:11
Yeah. Then I would go into some just listed, just sold. Typically around my newest listing, I would pull up all my past clients that live around it first and start calling them because they are either going to give you the best referral or they are going to know the hottest lead in the area, typically. And then I would just go into the general just listed, just so calls after that.
Ren Jones19:40
Okay, good. Good, good, good. So what does the whole script like that sound like?
Tim Davis19:48
For which one? I am sorry?
Ren Jones19:51
Calling around a recent listing.
Tim Davis19:53
Oh, around relisting. Oh, okay. Ring, ring, ring. We will Do it here.
Ren Jones19:57
Hello.
Tim Davis19:59
Hello. Mr. Jones?
Ren Jones20:00
Yes.
Tim Davis20:01
Hey Brian, this is Tim Davis with Central Oregon Realty.
Ren Jones20:04
Yes.
Tim Davis20:05
How are you today?
Ren Jones20:07
Good.
Tim Davis20:07
I do not know if you remember me. I actually sold you that home two years ago, there on 10th Street.
Ren Jones20:13
Oh that Tim Davis. Oh, oh
Tim Davis20:16
Yeah.
Ren Jones20:18
Yeah. This faucet leaks.
Tim Davis20:20
Oh, faucet leaks.
Ren Jones20:22
Just kidding. Just kidding.
20:23 — The just listed script, word for word
Tim Davis20:23
I can understand that. Yeah. Got to have some home maintenance there. I just wanted to thank you for keeping your home in that area so nice. I have driven by there about a month ago and noticed how nice that home looks. And I just listed a house a block over, over there on 50th and it is a three bed and two bath and really good condition. And I was wondering who do you know and would like to live close to you guys?
Ren Jones20:54
Well I do not really know but I know the Morrises are planning on moving out-
Tim Davis21:01
Oh, the Morrises are moving out-
Ren Jones21:01
You know the Morrises-
Tim Davis21:01
Right. Yeah. So where are they at
Ren Jones21:02
They are planning on moving out. So maybe you should sell their house too.
Tim Davis21:06
No, I appreciate that. Do you mind if I used your name when I give them a call?
Ren Jones21:12
That is probably not a good idea. They think I talked too much about the neighborhood.
Tim Davis21:14
Talk too much about… That is okay. I will just call them out of the blue. I appreciate that.
Ren Jones21:17
There we go.
Tim Davis21:18
I was wondering who else, do you know who is planning on moving?
Ren Jones21:22
have you talked to Mrs. Kravitz next door here?
Tim Davis21:27
No, no I have not talked to her. Is she planning on moving as well?
Ren Jones21:31
No, but I was hoping she would.
Tim Davis21:34
Hoping she would. Yeah, I can appreciate that. How about you? Any moving plans or looking for any investment properties-
Ren Jones21:41
No, we are here for the long haul.
Tim Davis21:42
Oh, For the long haul? Okay. I appreciate that
Ren Jones21:44
Yeah. You know elk hunting season is coming, I got to get out there for that.
Tim Davis21:51
Yeah, I got to get ready for that. I hear you. So am I. Yeah, you got to be ready. And I was wondering, do you mind if I touch base with you every 30 days or so and kept in touch on what the market is doing, would that be okay?
Ren Jones22:00
Sure Tim.
Tim Davis22:02
Great. I appreciate your help today.
Ren Jones22:04
So then, how do you mark that in your database? So you have got Cole or something pushed into Vulcan 7 or something, you marked it. They are okay with you calling on a… So there you got permissions, keep that going-
Tim Davis22:15
I do just a quick note
Ren Jones22:16
You keep that going.
Tim Davis22:18
Yeah
Ren Jones22:18
And you just build. As we had a guest on here a couple weeks back, Sean McCarthy, he calls around as his listings and sales and whatnot and he helps them, adds them to the sphere, asks permission to stay in touch and he has got thousands of people he is calling. And so if you are doing four or five hours you got to have a lot of that.
Tim Davis22:41
Yeah. And there is a lot of sphere of influence in past clients mixed in there as well.
22:45 — Delegating in the right direction
Ren Jones22:45
Good. Fantastic. So let us talk a little bit about how your team runs because what I know is if you are spending your four or five hours on the phone every day and negotiating contracts, somebody else is taking care of buyers packet and whoever else. And you have got this administrative staff that is rockstar. Alicia and Brittany is still there and you have got a rockstar team. Delegating, one of the biggest challenges agents have, and I was reading about this this morning, is they do not want to let go. You have agents that, it is kind of funny, they do it in reverse. How, if you are doing this right, your assistant goes through your email, your mail, phone messages, everything and then gives you what you need. A lot of agents when they are newer to delegating, they go through everything and hand their assistant what they want the assistant to handle. They do it backwards.
23:43So tell me a little bit about delegating structure, how that creates the space that you need. Catching a fish every day because at some point in time you got a barrel full of fish to keep track of. Active and pending and on from there.
Tim Davis23:59
Yeah, absolutely right. The key, of course, is the right people in the right systems. I have two on the administration staff so once I get something accepted or the listing taken, it is automatically processed. So that is taken care of so I can stay on my schedule.
Ren Jones24:24
Fantastic. Well they do a bang up job so, yeah. That takes a while to build up that, like you said, it takes a while to get the right-
24:33 — Finding absentee owners
Tim Davis24:33
It does.
Ren Jones24:33
get the right people, and I know you have got an amazing group there so it makes it all work out. A lot of questions about where you are getting your information for circle prospecting, I assume that is through Cole, which is available in our system. You just… your name and grid data. That is a separate subscription with them and they have cell numbers and you can draw on a map and pull the ones you want and et cetera. And then you were talking about absentee owners or people that own multiple properties. How are you finding those people that are absentee? Is that through Cole as well? Cause I think it tells you about that
Tim Davis25:08
Yeah. We do a different merge there and what we do is get a list of those owners through the county, through the title company, who they are. And then from there, then we will merge that into Vulcan on a list, then we pull up the phone numbers and then we can call them.
25:28 — Using the tax database when Cole will not do it
Ren Jones25:28
All right. So generally speaking, because only four or five states have title companies that will do that kind of hustle for you. Usually California, Washington, Oregon over that way. So in the rest of the states, most multiple listing services have a tax database. Most agents do not know how to go in and use it. But you can go in, pull all the owners sort by owner name and look for blocks of people that own property or you can search that says, non owner occupied, yes or no. And you can pull groups, you just have to get proficient at how to use the tax database to pull those absentees. And once you do that, then you can import that and go from there. So there is a number of methods to do that, but you got to find a way to do it. If you run into a dead end, keep looking because absentees are gold.
26:18So when you are talking to somebody, they own the house but they live in Seattle. They own the house, but they live in Honolulu. They own the house, but they live in Phoenix. Versus somebody that lives locally. That group. And you are calling them and nobody else is. I am sure they are like, how is the weather? What is going on in the market there? What is real estate… You are the little lifeline and you are the only one calling. That has got to be powerful.
Tim Davis26:49
Yeah, very unique market. Like you said, nobody else is really calling them and working it consistently.
Ren Jones26:55
Yeah.
Carley Hathaway26:56
So let me ask you this. Essentially, you are obviously not going to meet them for a listing appointment.
Tim Davis27:01
Right.
Carley Hathaway27:01
Over the phone?
Tim Davis27:01
Yeah.
Carley Hathaway27:01
Okay. And not-
Tim Davis27:03
Most of these over the phone. Yep.
Carley Hathaway27:04
Okay.
Ren Jones27:08
Carly, you ever taken a listing over the phone?
Carley Hathaway27:10
I have not but I am excited to try it now.
27:13 — Listing without ever meeting the seller
Ren Jones27:13
It works. I used to take about two a month and I love them. And it is a lot easier. Jeff Quentin, who we have interviewed in the past, most of his business, he has never met the people. Most of his appointments just say, “Let us set up a time to meet. How about this afternoon at 3:00?” So he sets up a time to meet from 3:00 to 3:30. In the meantime, he emails them over particulars to look over. They all get on the phone, he sends over the document to eSign and then you are done. “Well I need to get a key” or “Our neighbor has a key”, “Should we send our locksmith to re-key it?”. It is easier than you know.
Carley Hathaway27:54
Yeah, it sounds like it.
Ren Jones27:56
So phone listing appointments… A lot of people in resort markets, Tim is not quite a resort market, but in resort markets it is like, what, two thirds of their business operates that way. Much more efficient. And the motivation. Describe the motivation of an absentee versus someone who is living there now.
Tim Davis28:16
Motivation, it is… They are always looking, is what I am saying. They are always looking for the next opportunity, the next deal. Or it is a property that they have not used for a while. So timing is good with them. When they are ready to go, they are ready to sell. Most of them have a lot of equity, so it is a lot easier sale.
Ren Jones28:38
Good. So it is an easier to sell because they have the equity. And it is more like owning stock for them than the emotion of “I am living here”. And sometimes when people are in a property, it is sort of like, “well I got to pay a mortgage somewhere so we are not in any hurry”. But with an absentee, the emotion is not there.
Tim Davis28:59
Exactly. Yeah. It is more of a business transaction
Ren Jones29:02
Are not in the absentee business in your market yet. We should go through your rent role, seek out who does not live there. Start talking to them wherever they are, be there… Because it is a great phone call. It is a very welcome phone call. Very, very welcome. They feel like you have your eyes on their property. And do you offer anything like that? “Hey, if you ever need us to go by and do this or that”? I mean you are the eyes and ears on the ground you are in Redmond and Bend for someone who lives many states away.
Tim Davis29:36
Yeah. A lot of them, we will go cruise by and it just gives you the intro to the next time you call them. Got a lot of investors like that, “Hey, I went by your rental, it looks like it is going to need some paint” and they are, “I appreciate you telling me that. Maybe it is time to look at upgrading that now” and it just opens the conversations.
Ren Jones29:54
Great. Okay. Let us see. Expand. Okay. They just want you to… Well that is a very general question. I do not have a lot of good questions on here, but I like to ask some. “What he said about being the last agent”. Oh, what do you say after you are being the… You are the last agent in on a Friday or whatever. What do you say to them once you are the last agent in that closes it up?
Tim Davis30:28
In the listing presentation.
Carley Hathaway30:31
Yeah.
Tim Davis30:32
Yeah. I say, “I appreciate you, you have met with everyone. All your questions are answered. I am the choice for you. Let us get the home on the market right now”. And then, boom, I close it.
Ren Jones30:43
Great.
Tim Davis30:45
Yeah. That way they cannot stall you with, “Well we got one more person to talk to. We need to think about it tonight. We need to talk to somebody else”. It cuts a lot of those down.
Ren Jones30:58
How long is your listing presentation?
Tim Davis31:02
20 to 30 minutes on average. It should be 15, but it is a little longer.
Ren Jones31:10
20 to 30 minutes. Great. And I can appreciate that because that works and works well. I do not know about this question. What do you say if their husband or wife is a listing agent? I do not think you say. I think you say next.
31:27Do you deliver a pre-listing packet to the listing appointment?
Tim Davis31:32
I do not consistently do that. I know a lot of people do really well doing that. One of my agents on my team that does listings now as well, he does it consistently.
Ren Jones31:43
Okay. So he is including comparables with those?
Tim Davis31:47
Yes.
Ren Jones31:48
He does include the comparables. Okay, good.
Tim Davis31:50
He does the comps with the circled price and everything before he goes.
Ren Jones31:54
Gotcha. Perfect. Other questions, let us keep this Q&A going. And I may want to click and add somebody to jump in and talk too. Anybody else? Questions, questions? Is there a different tactic you use when you come to the million dollar homes? Well I know that is not Lake Park Estates is it down at Sun River. We joke about Lake Park Estates because there is no lake, no park and it is certainly not an estate.
Tim Davis32:24
Yeah.
Ren Jones32:25
Said something like that. What about Sun River? You have million dollar property by Sun River-
Tim Davis32:30
Yeah. Ultimately a little more talk on marketing, of course, during the listing presentation. But it still comes down to are they motivated to sell, are they going to price it to sell? Does not matter if it is a million dollars or a hundred thousand, it still has to be priced right.
Ren Jones32:49
Great. Do you role play with your team is a question coming in?
Tim Davis32:52
Yeah. Yep. You started me on that and yeah, that is a daily event. The quick 15 minute meeting.
Carley Hathaway33:00
Nice.
Ren Jones33:00
Good. Ask if you are doing anything with video or emails or are you just talking.
Tim Davis33:09
no, not too much video. No.
Ren Jones33:10
Not too much with video.
Tim Davis33:11
Yeah.
Ren Jones33:12
But we will have to talk.
Tim Davis33:12
Like you.
Ren Jones33:20
Let us see. It says, what are your numbers? How many turn into clients of the 50 you speak to each day? Well if you are speaking to 50, you are talking to 250 people a week and it sounds like you are taking four listings a week.
Tim Davis33:31
Right.
Ren Jones33:32
So it would be fair to say that every 63 people you talk to, you take a listing. Is that right? Yeah,
Tim Davis33:39
It is a good number-
Ren Jones33:40
There is probably some buyer business out of that too. Well we know there is, when you sell their home, they have nowhere to live. So actually, it is probably one out of, what, 30 or 40 contacts equals a closed sale or something like that.
Tim Davis33:53
Paid transaction. Yeah.
Ren Jones33:54
How many contacts is it, what do you think that number is? How many contacts to a paid transaction?
Tim Davis34:02
I would say it is 40. 40 to 50.
Ren Jones34:05
Yeah. When you think about… How hard do you have to work? Because it is not that hard, but the mindset piece. You look at the mind… Now, I know you have been doing it a long time, so you are past that curve. But for somebody that is newer to this and they start feeling full, they start getting agitated after about an hour of being rejected. What do you say to somebody like that?
Tim Davis34:30
You need to focus on the positive responses.
Ren Jones34:34
Okay.
Tim Davis34:35
And keep that mindset when you are on the phone. Of course you are going to get the person that hangs up on you right away or does not call you right away. What I have found though is you usually get one of those a day that is with that kind of attitude. Once you are past them, you are good to go. So a lot of it is seeing the positive outcome, knowing what you are going to say, staying on the script and just know it is part of your job.
Ren Jones35:06
Just that it is part of your job because when you look at it is a lot easier than a lot of other choices. Where can you make 600, 800 and a million dollars a year consistently for year after year after year after year. Putting your two girls through college. One has just finished college. Right?
Tim Davis35:22
Yeah.
Ren Jones35:22
And great vacations. You and Stacy bought a lot of rental property, haven’t you? How many doors do you have? You do not have to share, but you have got a bunch.
Tim Davis35:32
Over 30.
Ren Jones35:33
Over 30 rental properties. So life is bliss. So where else can you make this kind of money? Where else for working a five day week, nine to five, nine to six. Where do you… Guys and gals, it is simple but it is not easy. But the mindset piece. Now, Tim is unusual because a lot of us had to have a lot of accountability partners. You kind of did not do a whole lot of that role play partners, accountability partners to keep your head in the game. But some of us have a little tougher time keeping our head in the game after… You got about two hours worth of prospecting, you start getting a little woozy and you are like, “Oh, I got to get out of here”.
Tim Davis36:06
That is True.
Ren Jones36:06
But that you are beyond that.
Tim Davis36:06
Yes. Yeah [inaudible 00:36:15]-
Ren Jones36:15
Do you hold a vision of all the great things you are going to have because you do it or at this point it is probably just automatic.
Tim Davis36:24
That and now it is kind of like a habit. It is the most important part of the morning schedule and you just get it done and go on to the next part. So it is just part of the day.
Carley Hathaway36:37
Someone actually was asking, they missed what you do, what your schedule is after your lunch. So when you come back from lunch at 1:00, then what does your schedule look like?
Tim Davis36:44
Well, I return calls and then I will get back on and just do some additional prospecting for probably two hours and then if I got any contracts to negotiate or any admin stuff, that is where I fit it in that part of the day, the dead part of the day. And then I set my appointments for the evening and then start 5:00, 6:00 going to listing appointments.
Carley Hathaway37:13
Great. Good.
Tim Davis37:14
Yeah.
Carley Hathaway37:14
Good.
Tim Davis37:14
Yeah.
Carley Hathaway37:17
Someone else was asking, do you send out mailers for your listings or do you do any mailers or anything like that?
Tim Davis37:23
Nope. No mailing at all. I do mail a calendar out once a year. That Ren always gets.
Carley Hathaway37:30
Nice. I want one next year.
Ren Jones37:32
There it is on the refrigerator. No, I think-
Tim Davis37:35
Besides that I do not do-
Ren Jones37:36
They just knocked me off of that. I have not seen one in a little while.
Carley Hathaway37:40
[inaudible 00:37:39] Not spending a lot of hours on advertising?
Ren Jones37:44
But maybe I was not responding. Let us see. And then it says, door knock, you still doing any of that? I know you were a long time ago.
Tim Davis37:50
I do not do as much. It is mainly phone for me. There is a couple people on my team that still door knocked though. Yes.
Ren Jones37:57
Great. Somebody is hawking and inside sales agent. Have you ever had people call with you and do they… Because it is interesting. So many people have experimented with that and a lot of people do, where they have people on the team that call for them, they will have two or three people that call away. What do you see here? What does that look like? What have you seen in the past with that? Because you are doing all the calling… Certainly, Tim, you could have three people doing all these calls for you and you could just go up to that little Mexican restaurant you love so much and just have lunch.
Tim Davis38:28
Exactly. No, can I appreciate that-
Ren Jones38:31
They can be dialing for you but you do not do that.
Tim Davis38:33
And not that I am against that, but I have tested that in the past and I know that is really big right now where people are calling people to call for them. Here though, I think when it comes down to the rub where you are going to get the appointment, it is a lot better… I have two gentlemen here that are trained in my office that know how to… They are actually in the business. The people know that they are real estate agents and they can set the appointment, be it somebody else calling who is just calling but really is not that person. Does that make sense? They have the connection that they know they are in the office and they are actively working and they are an agent.
Ren Jones39:13
It is a different beast and I think… You are doing it but you are only working 225 days a year. It is not so bad. So what happens is people, they hire all these people, the results are a lot less that they are paying out a lot of what would have gone into their pocket. It is one of the best skills we have is all the people skills that you have developed and the relationships you have developed with these people. Of the 50 people you talk to, what percentage of them are strangers every day and what percentage of them are people that have heard from you before at some level?
Tim Davis39:49
That is a good question. Probably 70%. Yeah.
Ren Jones39:52
70%?
Tim Davis39:54
With strangers. A lot of people-
Ren Jones39:56
70% are strangers. So you are talking a third of the people and two thirds of the people you do not know every day. Okay. All right. And over time you built that up and that sounds like the right ratio because you want to talk to both. The people you do not know is the bigger group. At least that is the last I heard anyway.
Tim Davis40:14
Yeah.
Ren Jones40:16
Well, good. This has been great. There has been a lot of good questions. CRM, somebody is asking about that. Well that is Vulcan 7. So it is a great contact manager to track leads, email, store, tag, come up on your calendar, all the wonderful things that you want that to do. Anything else, Carly?
Carley Hathaway40:35
Not that I can think of. I do have a question. So as far as expireds go, do you have an order that you call them in? Like, They have been expired for a week, they have been expired for a month. They have been expired for a year. Is there an order
Ren Jones40:46
Expired.
Tim Davis40:48
The good question, Carla. Yeah, I do the new ones first of course. Because you want to get on that before today’s expireds and I go top down.
Carley Hathaway40:55
Okay, got it.
Tim Davis40:55
So, that has been my change this year. Because you want to push up your purchase price, of course, as much as you can to help with your numbers. So, yeah. I go top down so most expensive to least expensive.
Ren Jones41:10
So, first call you make is the most expensive listing. So in other words, if you have five expireds that day, you are calling the 1.2 million, then the 750 then on down?
Tim Davis41:23
Yeah. Because personally that has always been my challenge. I always like calling the cheaper ones first because I feel they would sell easier. So it is a mindset change.
Carley Hathaway41:33
Good for you.
Ren Jones41:33
Start with Redmond and work your way over to Bend and down to Sun River last.
Tim Davis41:38
So three years can do that.
Carley Hathaway41:40
What about the for sale by owners then? What is your system there?
Tim Davis41:46
Anybody in the market area.
Carley Hathaway41:47
Okay.
Tim Davis41:49
And then I take them from when I follow up them again based on their motivation. Is it saleable? Do they really want to sell? Is the condition good? I will kind of run that through my head again before I decide on how I am going to follow up.
Carley Hathaway42:07
Got it. Great.
Ren Jones42:09
Fantastic. Good. How big is this market area? It is a little rural area with what, a couple hundred thousand people? Is that what you got?
Tim Davis42:18
Well, Redmond, no, it is smaller. Couple hundred thousand, that is funny. No, in my town we are bigger now it is 30,000.
Ren Jones42:27
In Redmond, what about Bend? You are both.
Tim Davis42:29
It is 75-ish.
Ren Jones42:32
So about a hundred and… I mean that little region, Prineville, Madras, Sisters-
Tim Davis42:36
Yeah. It is still
Ren Jones42:36
125, 140.
Tim Davis42:36
Yeah, exactly. Yep.
Ren Jones42:42
Okay. Fair enough. And then you have got some interesting properties, what you call it? Irrigated acreage.
Tim Davis42:47
Irrigated acreage.
Ren Jones42:53
Yeah. It is the big money.
Tim Davis42:54
Property with water. Farm property.
Ren Jones42:55
Yeah, there you go. good. Well I appreciate you sharing with us a whole bunch. I think we have covered a lot of questions. Somebody is asking about pre foreclosure, but those were the big days about six years ago. I do not think a whole lot of that is… you are probably going from Marlon-
Tim Davis43:12
Yeah. I used to do a lot of that, four or five transactions a year, but not too much in our market anymore.
Ren Jones43:18
Yeah, and that is a lot of work for a little less. There is easier business to attain these days. Now there may be a couple areas of the country where that is viable but that can be some of the harder money. There is lower hanging fruit. “I asked a question about FSBOs”. What was your question about FSBOs?
43:41Type, type, type. “If you cannot reach people via phone on the first week, continue to call daily”. Is that FSBOs? Yeah. They really need your help when they do not answer their phone.
Carley Hathaway43:55
Yeah.
Ren Jones43:55
They are not going to sell. Continue to call daily either… “Does he limit his market area?” no. Yeah, he runs out of people. He is in a town in the middle of nowhere. That has shown as withdrawn sellers almost persuaded to list with me. Any tips to get us canceled? No tips. Please answer my question. “When a FSBO says they have a buyer and you ask if it is a written offer, how do you close for the appointment?”. If you ask, is it a written offer? How do you close for the appointment? I do not know what that means. Oh, they have a buyer. “When a FSBO says they have a buyer and you ask is it written?” I think you are just getting a conversation with the for sale by owners. I am not sure what he is trying to ask there, but I guess he is trying to get a little bit better with the skills of for sale owners.
44:46Let us give him one more thought or two more thoughts about for sale owners in general. Do you have any general guidelines, Tim, on that? FSBOs, just for sale owners in general?
Tim Davis44:57
My general is do not give up on them. I think most agents give up. They call them one time. I call them for sale by owner visitors. They call them one time and they say, “Oh, those people really do not want to sell.” And then they disregard them. What I have found over the years, it takes a little longer. You got to build a more of, not total relationship, I am not saying you are going to be their best friend to talk to them, but it takes a few more contacts to get that appointment. Because a lot of times they are trying it, then they change and they finally say, “Oh we are tired of doing this ourselves”. So it is a timing thing. So you want to up your percentages to be calling at the right time.
Ren Jones45:36
Perfect.
Tim Davis45:37
Yeah. And it never hurts to, when you have in your schedule, to preview properties just to actually go see a couple for sale by owners as well.
Ren Jones45:48
Just include that in. Good.
Tim Davis45:50
Include that in Absolutely.
Ren Jones45:53
Perfect. Well this has been a real treat, Tim.
Tim Davis45:55
Thank you.
Ren Jones45:57
You have a fabulous business, a fabulous life. And I am a little envious. It is such a beautiful part of the world too. If any of you have been there, it is gorgeous. So it is good to see you again and I really appreciate, I know you are… Normally this, we probably cost you half of a listing maybe already.
Tim Davis46:12
We will make up for it.
Ren Jones46:15
Now to get somebody to send him a referral, a client down there. We can make up for that.
Carley Hathaway46:21
Yeah.
Tim Davis46:22
Awesome. We will take good care of them
Ren Jones46:25
Thank you everybody and we will say goodbye to Tim.
Carley Hathaway46:26
Bye Tim.
Ren Jones46:31
See ya. I am going to go thank our sponsor for the show today, Graeter’s Ice Cream, Mint Chocolate Chip. Make sure you get some. If you have done your four or five hours of prospecting, get a big spoon. You have done your job, you set two listing appointments, you took two listings, got home. It is time for the ice cream. so have a good day everybody. Thanks. We will see you next week. Watch the replay of episode one and we will see you guys next week. Bye.
Carley Hathaway47:02
Thank you.
47:02
Questions this episode answers
How consistent should a real estate morning be?
Ren Jones argues every morning from waking until noon should look the same across all 225 working days in the year. He singles out the dental appointment at ten as the classic mistake, since nothing needs to sit in the middle of the lead generation block.
What order should you work your call lists?
Tim Davis takes expireds first, then for sale by owners, then old expireds and past clients. After that he moves into just listed and just sold calls, starting with the past clients who live around his newest listing.
What do you say on a just listed call?
Davis compliments the home first, saying he drove by and noticed how nice it looks. He then mentions the house he has just listed a block over, gives the beds, baths and condition, and asks who they know who would like to live close to them.
Should you track calls or conversations?
Jones is blunt that attempts are a vanity number: 183 attempts and 14 conversations is really 14. Davis agrees the measure is conversations, and both put 40 to 50 a day within reach, noting that many of them are very short.
How do you find absentee owners?
Davis uses Cole, which carries cell numbers and lets you draw on a map. Jones adds that in most states you can pull them from the MLS tax database instead, sorting by owner name or filtering on non-owner-occupied. He rates absentees as gold, because nobody else is calling them.
Tim Davis
Sells in Redmond and Bend, Oregon, spending four to five hours a day on the phone.
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