Florida agent Nick Grodzicki has developed a $20 million business in two years, with FSBOs being critical to his success.
FSBOs are often unable to net the highest in-pocket proceeds for their home in the shortest amount of time. These sellers are motivated by bottom-line proceeds. Call on the first day the FSBO becomes available, qualifying to learn their motivation. If they need to sell and need to sell quickly, do whatever you can to get in front of them. Follow up every 3-4 days until the home lists or sells. Keep building rapport so that you’re well-positioned when the FSBO decides it’s time for a pro like you to take over.