Prospecting Brokerage Leader
Team leader generates $90 million GCI on sale of 435 units
FAVORITE LEAD TYPE
Jeff believes that a minimum of 80% of every agent’s time should be devoted to production in the form of working the phones. “The harder you work, the luckier you get,” he says.
Jeff teaches his team and coaching clients to “celebrate failure” in order to find success. Or, put another way: “Every no you get from a prospect takes you one step closer to a yes.”
With the Right Mindset, Anyone Can Be Successful Prospecting
Meet Jeff Cohn, who led the #1 team at Berkshire Hathaway in 2018 and is now with Keller Williams. With the help of Vulcan7, he grew his business from 70 to 700 sides in 6 years. Jeff started in real estate in 2006, launched his team in 2011, and now runs a Keller Williams brokerage which he has tripled in size. In order to focus on the “why” of their careers, he has every team member create a vision board to motivate and guide their prospecting efforts. Jeff sees his job as helping agents keep their commissions, and achieve their dreams. To that end, he is dogged about the use of data analytics to help his team track their performance. Everything is about production, spending at least 80% of each day working the phones. Jeff’s production mindset helps explain why Vulcan7 is his go-to source for leads and lead prospecting productivity. “Vulcan7 makes it easy for me to make 100 calls every day,” he says. Learn more about Jeff Cohn’s approach to real estate productivity in this episode of Roadmap.
“Any team that wants to scale has to have a strong training arm, coaching arm, accountability arm, and lead generation arm; all the systems, strategies and technologies to help you be successful. And that’s why I’m a Vulcan7 client.”