S8 E8: Formula For Success

In this Roadmap clip, meet Corey Daniel, a Keller Williams agent from the Fort Worth, Texas area. He got into real estate just under six years ago, and is joined by his wife who is also a licensed real estate agent. As a team, they’ll do about 44 units and just a little bit over $10 million in volume in 2021. Their goal for 2022 is to close 71 units, and generate $15 million in volume. In this Roadmap episode, Corey discusses how he created that kind of volume in a town where, when he launched his career, didn’t know anyone. For Corey, the key to building his business was a focus on cold calling, and in particular, cold calling expired listings. Today, half of Corey’s business is from cold calling expireds, with the other half coming from working his sphere of influence. In just six short years, Corey has built his database from 50 to over 1,700 through the power of outbound lead generation.