Win An Extra Listing Every Week

Take 52 is a real estate prospecting and listing training program built to help agents take at least one additional listing every week. Participants have the opportunity to build critical sales skills by practicing scripts, working through common objection responses, and sharpening lead conversion techniques with experts in real time.

Take 52 runs as an ongoing series of live, twice-weekly Zoom sessions led by top-producing agents. In addition to live coaching, it includes an active community where agents share wins, ask real questions, and learn from producers who are doing the work every day. The training covers the best times to call, who to contact, and how to build a durable, listing-based business. It's open to agents from any brokerage, and no previous sales experience is required.

Take 52 is a free training program included with each Vulcan7 subscription. The live, twice-weekly sessions are open to agents from any brokerage, so you can start building your prospecting skills right away, and there's no separate charge to take part in the coaching or the community.

One of the core ideas behind Take 52 is that effective prospecting is a learned process, and anyone can learn it. You don't need to be naturally gifted or have years of experience. What you need is the willingness to learn the process, practice it, and prospect consistently. Many agents in the community repeat a simple phrase about the Take 52 program: "It works if you work." No previous sales experience is required to get started.

Not at all. Many people assume a listing-generation system has to be complex, so they overthink it. The Take 52 process is intentionally simple: a clear set of prospecting fundamentals, proven scripts, and consistent daily action. The most important requirements are discipline and consistency—it's simple, but not easy. Creating a repeatable process and practicing it every day is what produces results over a full year.

Take 52 focuses on the activities that directly lead to listings: reaching the right prospects, having more live conversations, and converting those conversations into appointments. Participants learn the best times to call and who to contact, then practice the scripts and objection handling techniques that turn cold calls into meaningful conversations. The program also trains agents to build the consistency that successful real estate prospecting depends on.

The Take 52 community is a group of agents who share what's working, ask real questions, and learn from top producers. Because the group meets consistently each week, it naturally becomes a source of accountability partners who keep you prospecting when motivation dips. The live twice-weekly sessions also provide opportunities to practice role play with partners and build real conversation skills instead of rehearsing alone in front of a mirror. Together, that combination of community, accountability, and live practice is a big part of how participants achieve meaningful results.

Take 52 is specifically designed to help agents build a listing-based business rather than chasing buyer deals one at a time. The training teaches you how to prospect for sellers, reach the right homeowners, and consistently generate listing conversations, which is the foundation of working as a seller's agent. Because a single listing can generate additional leads and give agents more marketing leverage than working buyer deals one at a time, building this skill is often the foundation of a more predictable, scalable business.