Real estate CRM (Customer Relation Management) is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing landscape of contacts, leads, qualified prospects, etc.

REAL ESTATE CRM DEFINED

CRM is the term used to describe the technological strategies used to analyze and manage engagement through a customer’s shopping and buying lifecycle. The best systems analyze data with a goal of improving customer relationships and retention while driving top line volume growth. These systems are designed to compile data on prospects across a variety of channels and touch-points. According to survey by Inman, it is estimated that

According to a survey by Inman, it is estimated that three out of four agents use some type of CRM system.

VULCAN7 CRM

There are many real estate CRM systems available to help agents maximize their efficiency and effectiveness. Vulcan7 is considered one of the leading CRM platforms in the business. Combined with our best-in-class real estate leads (expireds, FSBOs, FRBOs), Vulcan7 provides agents with the most comprehensive systems to maximize their revenue.

The growing popularity of Vulcan 7 stems from the fact it is highly functional, yet simple to use. Let’s take a look at some of the reasons why the Vulcan7 CRM system is so highly regarded:

• Manages all of their leads in a user-friendly platform
• Offers an interface that makes note-taking easy
• Schedules all follow-up activities to maximize their efficiency
• Customizes layouts and tags
• Provides a powerful advanced search program
• Allows agents to develop and deliver customized email messages
• Simplifies the process for planning and delivering email campaigns
• Coordinates broadcast campaign delivery
• Facilitates intra-team communication-giving each member their own log-in access and the ability to maximize team productivity.
• Provides team management and admin control with effective reporting protocols.

REAL ESTATE CRM: INVEST IN YOUR SUCCESS

Here’s the reality: a solid real estate lead generation and CRM system, such as Vulcan7, is the key to success for the most successful agents in our industry. As with coaching, top producers look at CRMs as an “investment” in their long-term success, instead of simply being an expense on their budget sheet. It’s much simpler to cut expenses, especially if you’re going through a slow period. But high-performing agents know that an investment in a CRM is an investment in their future, for all of the reasons we outlined above. They’ve embraced the simple math that one listing alone, secured with the help of a CRM like Vulcan7, will cover the cost of the CRM for years to come.

Future success in real estate will likely be defined by how effective top agents are at leveraging existing technologies to find and manage leads. A real estate CRM system, like that offered by Vulcan 7, when combined with the very best lead generation technology can be a game-changer in today’s intensely competitive environment.