Key takeaways
- Calls expireds from 1 to 4 years ago rather than fresh ones, because those sellers are not being hit by 25 other agents at once
- Took a $1.36 million listing in June of his first year in Florida, double sided it, and got a $975,000 referral listing from that seller
- Targets at least 50 conversations or dials a day across every lead source, not just one
- Collects an email from every call and now has about 10,000 people on his list, emailing them roughly twice a month with personal stories rather than only real estate content
- Got 2 listings from a phone video walking past a 5-acre lot, posted to Facebook with a basic boost
- Won a short sale listing against 5 other agents because the seller said he was more human and less script-based
- Tells new agents to join a team even at a 50% split and to spend $200 to $400 a month on leads and hit the phones daily
Transcript
00:00 — Why expireds from years ago are the best calls
Zak Klinedinst 00:00
I know how to find expired listings, and I know I can pick up the phone, use the right tonality, and just build a relationship with a seller. And I know I can turn nothing into something. And my biggest thing, these listings I have taken, they’re from expireds from two or three years ago, so I’m not calling the expireds that just came off the market yesterday. I’m calling the ones from a year ago, two, three, four years ago. And that’s where I get the most success.
Ren Jones 00:29
And I agree with you, Zak. That is low hanging fruit. And would it be fair to say that those are easy calls generally speaking, friendly calls?
Zak Klinedinst 00:40
100% because they’re not being blown up by 25 other people right away calling them.
00:58 — Introductions and Sarah’s 550 agents
Ren Jones 00:58
It’s that time. Welcome to Roadmap, how to take three listings a week until you’re ready for more. Each week, we interview a great agent who’s taking several listings each month. And we have an exciting guest today. Let me introduce my co-host first, from Cincinnati, Ohio and surrounds, let me introduce Sarah Close. Hi, Sarah. How’s the real estate business?
Sarah Close 01:25
Real estate business is fantastic. Thanks for having me.
Ren Jones 01:28
Sarah’s got her fingers in a lot of pies. Not only do you have the team, but you’ve got… How many agents do you have now, 550, 560, 570, something like that, all around Southern Ohio, Indiana, and Northern Kentucky? Is that right?
Sarah Close 01:44
Right about there, about 550, yeah. So that’s a good group.
Ren Jones 01:46
550, okay. Good. And your team goal?
Sarah Close 01:50
Team is going well. Team goal this year is 200 units.
Ren Jones 01:54
200 units, that’s really good. And you’re going to double side a few too. Right?
Sarah Close 01:59
We don’t mind double siding them at all.
Ren Jones 02:02
Good, good, good. And Sarah, she dials for dollars, so she knows the drill here. She knows how to take a lot of listings really quickly each month. So let’s introduce our guest. We have an exciting guest from a little tiny town. I want to call it Chattahoochee, but he’ll correct me. It’s outside of West Palm Beach, it’s a wonderful area. Mr. Zak Klinedinst, did I pronounce your name right?
Zak Klinedinst 02:31
You certainly did, yes, sir. Thank you so much. That little town that you’re referring to is called Loxahatchee, by the way, and I still don’t even know how to spell it. It’s so difficult.
Ren Jones 02:40
Yeah. You have to walk a little footbridge across a river to get there.
Zak Klinedinst 02:45
Exactly, exactly. That’s why I tell my wife, when we introduce ourselves to somebody, she’s like, “Yeah, we’re from Loxahatchee,” even the locals don’t know where Loxahatchee is. I say, “Listen, babe, just say that we’re from West Palm Beach. That’s it.” They’ll never question you after that.
Ren Jones 02:57
If you want to find Loxahatchee, you have to ask a lot of people and they’ll lean in, say, “Shh, I’ll tell you, but don’t tell anybody.”
Zak Klinedinst 03:04
Exactly.
Ren Jones 03:05
So what do they call that, a well-kept secret?
Zak Klinedinst 03:08
That’s what it is. It actually is a well-kept secret, believe it or not. It’s blowing up right now.
03:13 — A $1.36 million listing in year one
Ren Jones 03:13
So you’re doing really well. You were with a competing company. I can’t remember the name of it, something like Red Roof Inn or something like that. And then you came over to Vulcan7 about a year and a half ago. Is it something like that?
Zak Klinedinst 03:25
About a year ago, yep.
Ren Jones 03:27
So you moved to Vulcan7. And then what happened?
Zak Klinedinst 03:30
So it’s funny, I made a transition about a year ago. And June of last year, I took my biggest listing ever. And I ended up double siding it, and I already have a referral from that same client from that listing that I took. So the big thing for me, the biggest difference is more conversations.
Ren Jones 03:52
So you say it was a big listing. Was it $250,000, $300,000?
Zak Klinedinst 03:57
So that was the old market that I came from in my other state. But no, this one was $1.36 million.
Ren Jones 04:03
And you double sided that.
Zak Klinedinst 04:05
We were able to double side it, yep.
Ren Jones 04:07
So what kind of check is that when you double side a $1.36 million house?
Zak Klinedinst 04:13
What is that, close to 60 grand, ballpark?
Ren Jones 04:16
It was a good day. And then you got another 900K or 900 something.
Zak Klinedinst 04:21
Yeah. So that seller referred me to another one for 975 to one of their best friends, who was actually moving out of Florida, as you mentioned in the introduction.
Ren Jones 04:30
Right, you’ll take them coming and going. Won’t you?
Zak Klinedinst 04:33
100%.
04:34 — Starting over in Florida with no network
Sarah Close 04:34
You recently moved down and you kind of came with no network and no shoulder in your new marketplace. Tell us a little bit about what you’ve done to get yourself established because it’s not unlike what any new agent would be going through. Walk us through your journey on that.
Zak Klinedinst 04:52
Yeah. So great question, so it was 2020. 2020, we ended up right in the middle of COVID. We bought our first house in Florida, June 2020. We had to renovate it, which is fine. But the big thing was I think just more so, not to get too into that stuff, but real estate was not considered essential in the state of Pennsylvania at that time, and so I also was thinking about making a move for a long time, and that kind of just set it off. And I know for a fact I can go anywhere in the world, they can drop me in the United States anywhere, I know how to find expired listings. I know I can pick up the phone, use the right tonality, and just build a relationship with a seller. And I know I can turn nothing into something.
05:39
And my biggest thing, these listings that I’ve taken, they’re from expireds from two or three years ago. So I’m not calling the expireds that just came off the market yesterday. I’m calling the ones from a year ago, two, three, four years ago, and that’s where I get the most success.
Ren Jones 05:55
And I have to agree with you, Zak, that is low hanging fruit. And would it be fair to say that those are friendly calls, generally speaking?
Zak Klinedinst 06:03
100% because they’re not being blown up by 25 other people right away calling them.
06:08 — The seasoned expired call, roleplayed
Sarah Close 06:08
So if I’m a seasoned expired in your market and you’re reaching out to me, I was on the market 18 months ago, what are you saying to me? How are you engaging with me? What’s your dialogue?
Zak Klinedinst 06:20
Good afternoon. Is this Denny?
Sarah Close 06:24
Yes, this is Denny.
Zak Klinedinst 06:26
Hey, Denny, my name is Zak with EXP Realty. How are you today?
Sarah Close 06:29
I’m doing okay. How are you, Zak?
Zak Klinedinst 06:31
I’m doing great. Thank you so much. Hey, this is kind of a long shot. I’m not sure if you’ve been thinking about this or not, but back in 2018, you had your home for sale. And again, I know it’s a long shot, but is there any chance in the next three to six months, you guys may have been thinking about selling your home?
Sarah Close 06:48
We’re kind of… I don’t know. We’re trying to figure out what’s going on with the market. A lot of time’s gone by. We toss it around every once in a while.
Zak Klinedinst 07:00
Right. And so that’s my introduction to that conversation. And then I take it from there, and not everybody’s going to say yes, obviously. I try to get their email. And then I’m just building up my email list. I have about 10,000 people on my email list from York, Pennsylvania, now down also in Florida.
07:18 — Email list cadence and content
Sarah Close 07:18
So Zak, if I am a member of your email list and you’ve been in touch with me either as a seasoned expired or some other way that you were able to get me into your web, how do I hear from you? What is the cadence? What’s the material? What are the mediums? How are you keeping me engaged?
Zak Klinedinst 07:37
Yeah, great questions. So if it’s in my general email list, I treat it like I do social media. So I’m going to be telling more stories about myself, I just won’t do it as much as I post on Instagram or Facebook. So for instance, I just follow and study other people. I bought a book the other day from a guy named Tai Lopez, which I’m sure a lot of people have heard of Tai Lopez, he’s a big digital internet marketer. And the book was very simple, it was just simply a lesson he learned in a book, and the book name, and I ended up going out and buying that book because what he said resonated with me.
08:14
And so I just like to keep it different than real estate. I don’t like to just do everything real estate related because some people, that’s kind of boring to them if they’re not in the market at this point. However, if I can somehow bring something up with my kids, if we all have kids, and if you don’t, maybe you want to have kids.
Sarah Close 08:31
You were a kid at one point.
Zak Klinedinst 08:33
Yeah, exactly. You’re working, hopefully maybe you’re eating right, you’re doing exercise. I try to incorporate my life into my follow-up sequence, on the generic basis. Now if it’s somebody who hit me up and said, “Zak, we want to sell our house in two months, follow up with us in a month,” I’ll still send them those follow-ups, but I have more of a personalized follow-up with those. So those kind of clients, it’s just more of a touching base type of situation. And within those two months, just seeing if I can be a resource for other things for them, contractors or anything else that they might need.
Sarah Close 09:10
Okay, got you. So if I’m in your, I’m going to call it your big pond, how often am I hearing from you?
Zak Klinedinst 09:18
Probably twice a month.
09:29 — Two listings from a phone video
Sarah Close 09:19
Twice a month. Okay. And then what does your social media play look like layered over that? What do you want your visibility to look like on social media to complement that?
Zak Klinedinst 09:29
I do a lot of videos for listings. Today, I got a short sale. I used to do short sales all the time back in ’14, ’15, ’16. I got my first short sale today. I had it signed last week, but it’s been four years since I’ve done a short sale. So I got a short sale done today, I went and did a video in front of the house. I didn’t walk through the house, I just shot it out front of the house, talking about short sales, talking about how a buyer can gain instant equity in this crazy market that we’ve been in if they were to pursue a short sale and how that would work for them. It’s a two-minute video. I try to keep it entertaining and keep the energy high.
10:09
I just did a video on a lot that I have. It’s five acres. You can’t even walk it, it’s so overgrown. I walked down the street with the lot in my background just talking about the neighborhood because it’s a gated community too. And I got two listings off of that video. And that was with my cell phone, just holding it in front of me, walking down the street, posting it to Facebook, and then I just did a basic boost in the end. That was it.
Sarah Close 10:37
That’s awesome. So are you doing this post once a day, once a week? What’s your cadence on those usually?
Zak Klinedinst 10:44
So honestly, I could be a lot better with my social media. I could post a lot more, but I do it more like I said, personal and business. So every morning, I get up and write my goals down. I wake up at 4:00 in the morning. I write, I read, and I exercise, so I post all those things to my story and to my profile. But for real estate though, real estate is more so closings, new listings, wins for my agents, wins for myself, and also, I like to share losses because I think people relate to losses too. It’s not always peaches and cream.
Ren Jones 11:24
You’re coming across as a human being.
Zak Klinedinst 11:27
Exactly. Look at your friends on social that are real estate agents, we all always post the wins.
Sarah Close 11:33
Sure.
Zak Klinedinst 11:34
I hardly see anybody post the issues when they just got fired from a listing and what they think might’ve happened, without blaming. You don’t blame anybody because I take full responsibility for things that go right and go wrong in my life. And so when that happens, I’ll take responsibility for it and I’ll learn a lesson from it, and I’ll share the lesson with my peers.
11:52 — Morning routine and winning a five-agent interview
Sarah Close 11:52
You started to touch on something that’s really important in our industry, and that’s a little bit about your morning routine. Can you shed some light on that for us? What does your morning routine look like on the days that you are working?
Zak Klinedinst 12:06
I’ve been doing it for years, since 2012. I have notebooks. I don’t have it on me, but actually, I might have something in here. I have pages and pages of notes. I write down anything that comes to my mind and it puts me in a flow state. So if I’m in a mood where you might be thinking you’re down for that day, or you’re like, “Where’s my next deal going to come from?” I just write things down. I literally write down I attract high-end clients to me that want to buy and sell a home ASAP, random things.
12:36
I attract clients to my team. My team attracts clients to them. I attract agents to my database. It’s crazy when I say this and it might sound corny, it might sound cliché, this short sale called me two weeks ago from Google, which I never get calls from Google at this point yet. But he interviewed me and five other agents and I ended up winning that listing, but again, it was a call that came to me, and I don’t know, there’s some kind of universal law that works there.
Ren Jones 13:04
So Zak, how did you separate yourself out from the others? This could be a really good key here.
Zak Klinedinst 13:11
That’s exactly how I did it. My morning routine, I think it’s more the discipline.
Ren Jones 13:15
So mindset and discipline, yes. And you’re being interviewed along with four other people. What do you think set you apart in addition to your mindset?
Zak Klinedinst 13:26
Well, I’ll tell you what my client said. His name is Mark. Mark told me, he said, “Zak, you’re more human. You’re just human more than anybody else I’ve talked to.” He said, “The one guy I spoke to, he just didn’t have a good conversation or it was just too robotic.” It’s too script based.
Ren Jones 13:42
So you were a little more three-dimensional than everybody else, who tends to just put out their public face.
13:49 — Failing at 18 and coming back with a mentor
Zak Klinedinst 13:49
Well, that’s a skill that you have to learn though, so I had to learn that skill. When I first got into real estate, like I said earlier, I failed my first time around in real estate. I failed miserably. I came into an office, and the reason why I came to that office is because my mom bought her first house and the agent who sold her the house, I admired him, slicked back hair, nice suit, nice BMW, looked like James Bond. I’m like, “I want to be like that guy when I get older.” And I ended up working at that same office that he was at, and I came in there with some energy, but I was 18 years old, had all this enthusiasm.
14:21
And they’re like, “This is going to be the rookie of the year.” They put me up in a cubicle on the second floor. I was with a bunch of older people, but they all had their sphere, they knew what they were doing. And I’m like, “All right, cool. Now what the hell do I do?” And I went six months, didn’t sell a house, and left the business for four years.
14:40
So what set me apart I think was getting back into the business, having the right mentor who I could physically see doing what I always aspired to do. They were doing it more on the investor side, not the real estate agent side. So what I said earlier about short sales, I came into their group just being their listing agent for all their marketing that they were doing for their short sales. And they were smart because they would keep commission while they were paying me a salary. So they were smart the way they did it.
15:13
But what happened during that process was I learned, I spoke to so many different people, I messed up so many different times, that I was able to develop the skillset of what people are actually looking for, which is just to have a conversation with somebody and feel comfortable and know that they can trust you. And once you build up the experience, then it makes it a lot easier.
15:33 — 50 conversations a day and advice for new agents
Sarah Close 15:33
Yeah. No, that’s great advice. Talk to us a little bit about the anatomy of your lead generation schedule. So you get in, in the morning, how long are you on the phones? Who are you calling? What is the order in which you do calls? Do you have contact goals, et cetera? What does that all look like for you?
Zak Klinedinst 15:49
Yeah. So I try to have at least 50 conversations a day, or at least make the dials to at least 50 people either in my database or to new leads. And 50 might be a small number, but I’m talking about in general, not on just Vulcan7. I’m talking about all other lead sources. Now when I train a new agent, I tell them right away, “You have to go right here to Vulcan7,” because 350 a month or whatever the cost is for a new agent, I’m not sure what that cost is, if you can spend 200 to 300 bucks a month, 400 bucks a month, I can’t guarantee you, but I know for a fact you can blow your business up, and I know exactly how to do it.
16:26
Hit the phones, make these many calls, set these many appointments, and build your database, build the email list. So if I was a brand new agent, I would be coming in and that’s all I would be doing if I had no budget again. I’d get a mentor that could help me with my war tracks, that could keep me inspired, and that I could aspire to be, my mentor. And I would look for the way to make these phone calls to sellers because that’s how I grew up in the business too. I remember I was going door knocking. Back in 2014, I was door knocking. I was like, “Man, expired listing, these guys aren’t home. They don’t call you back. There’s no control. I don’t know if they’re going to see my stuff. And if they do see it, they aren’t going to call me back.”
17:07
So I was like, “There has to be a different way.” And so I found the software that I was using back at that time. And it worked great, but my agents were having problems getting ahold of sellers. See, I didn’t have an issue because I was just making more dials. But nowadays, the problem is agents and us in general, a lot of people just have such short-sightedness, we want instant gratification. When we make 25 dials and you don’t get somebody on the phone, this doesn’t work, it’s a waste of my time. Well, you just have the wrong goals in mind.
Ren Jones 17:40
So when you think about it, one commission check is a whole lot of money. And so when you look at the amount of time spent going after sellers, it’s a lot less time-consuming than working with a buyer. The biggest challenge is again the mental side. It’s not a gratifying process. Yet, you spend only a fraction of the time that you would spend if you were working with buyers.
Zak Klinedinst 18:04
100%. Well, that’s the thing too, people don’t want to do hard things anymore. They want everything to be easy. What’s the fastest way to get a six pack? The key word is: What’s the fastest? Everybody wants the fastest and the easiest way to do it. And that’s not how you build a business. And the problem with agents, they get into the business as an employee mindset because that’s where they come from. They come from the employee background, or they got out of high school or wherever they’re coming from, and they want to be an employee. They don’t think about the long-term investment.
18:35
So what I looked at and what I tell agents now is, get on a team. I know people have different opinions with teams. I’m a team leader now, but if I was starting over, I would 100% go on a team. I would 100% take a 50% split. I was on a 35% split. I took 35% in a tiered structure. I was in the worst split in the industry, but I didn’t know what I didn’t know, and I was looking at the future investment as to what I’m going to learn.
Ren Jones 19:00
So you’re absolutely right, Zak. If you’re on a team or a good team, you’re going to learn so many things. And then when you think about the dynamics of a team, there are so many trains coming down the track, so many transactions, your belief system goes up that, hey, I too can go out and do a lot of business. And then yet, you could stay on that team for 10 years and have a good life as well.
19:26 — 850 homes since 2014 and portable skills
Zak Klinedinst 19:26
Well, what you just said, Ren, is the belief. So if you look me up, you guys can look me up on Zillow. You’ll see my market share. I’ve sold over 850 homes since 2014. So how does somebody like that, which I get my agents in PA still call me today like, “Are you coming back? Are you coming back to Pennsylvania?” It’s like, “No, I’m not coming back to Pennsylvania.” But they’re like, “How can you take a business that you built over seven years, eight years, where you’ve done all this massive volume, you built up a big sphere of influence, now you have clients coming to you?” I don’t have to chase deals anymore. How can you go from that to starting all the way back over in a whole new marketplace, where you know nobody?
Ren Jones 20:04
You’re absolutely right, Zak. This is a very portable business once we master the skill because it requires a high level of skill to work with the people you don’t know. Your database, they’re a lot more forgiving. They’re like, “Well, Pete’s just Pete.” Yet, in the market we’re in, in this market that changed recently, the database isn’t very active, so we need to be working with people we don’t know. But with this high level of skill, you can pretty much pick whatever city you can live in, you can move anywhere in the United States and set up and be doing business instantly.
Zak Klinedinst 20:41
Yeah. So if I have the self confidence to go anywhere, which again is a huge… I used to be timid. I used to be scared. Ask my mom, I was a shy kid. And I’ve trained myself to just learn that if you want to be a successful business owner, and another part that helped me with this, my mom was single, I’m an only child. My mom would go to the grocery store and put things in the cart and use a calculator to put that in the cart. And I knew for a fact I never wanted to be in that position to where I have to use a calculator to know what my grocery bill’s going to be before I went to the register. So having that, starting from the bottom is actually a good thing for a lot of people because it shows you what you don’t want to go back to and it builds you up to want to learn new skillsets to where you never have to worry about it.
Ren Jones 21:28
People are going to learn a lot just watching you right now because you’re confident, you’re coming across as a human being, not flashy. And it’s very attractive in the sales process, so they’re going to watch this video several times and really learn a lot just watching you.
21:49 — Compression over compassion
Zak Klinedinst 21:49
That’s the biggest thing because that’s how I buy things. My best coach, the reason why I believe compression over compassion, because if I left today and I didn’t feel good about myself, but yet, my mentor’s sitting here telling me, “Zak, you did a great job today. You made those 20 calls. Yeah, you didn’t get anybody on the phone, but hey, you put the effort in, you showed up,” 80% of success is showing up. But if I have somebody telling me, which this is what happened with my first mentor when I started becoming successful, I wasn’t selling real estate. Remember, they were keeping my commission checks.
22:22
So to them, they wanted me to sell more real estate because they were keeping the checks and I was just getting paid a salary. “Well, Zak, why are you leaving here at 5:00 at night?” It was a very hard conversation and after we had that conversation, I went to look for another job that same night. And the reason why was because they gave me compression. They didn’t pat me on the shoulder and tell me good job for showing up today, and sending you my list of what I did today. They actually gave me an ultimatum and said, “Hey, I think you should really start pushing properties, otherwise, you should probably find a different way out.” It was a very hard conversation eight, nine years ago that pushed me. You know what, damn, these guys are right.
23:01
I don’t want to go back to where I was. I don’t want to be that person at the grocery store like my mom was, having to use a calculator. What am I doing? I’m in the right vehicle with real estate. I can make whatever I want to. I have the ability to scale it and leverage other agents, but I’ve learned the skillset. So let me just go hard at this and make this happen, and then that’s when I decided to start hitting the phones. Didn’t matter if I talked to 20 people, 50, 40, it didn’t matter, I just had to hit the numbers.
Ren Jones 23:25
After you’ve been doing this a while, you have your batting average, if you will. You make 100 attempts, 100 dials, a certain number of people answer, of those who answer, you set a certain percentage of appointments. Of the percentage of appointments, you take a certain number of listings. And after a while, based on that, your belief system goes up. Well, all I have to do is talk to this many people and I take this many listings.
Zak Klinedinst 23:52
Yep, 100%. And see, for me, that’s my downfall. I don’t know if it’s just in my mind, but I want to just have the conversations. And for me, shame on me for not tracking it more. I just know when I do the work, I get results.
Ren Jones 24:09
So you’ve got gut numbers in your head. You know that when you put in this much time, you’re going to get this many appointments and this many listings.
Zak Klinedinst 24:16
Right. But what I’m learning, that’s not the best way to do it because you’ve got to be able to track it to build the systems and to help other agents do the same. So my gut is different than their gut system.
Ren Jones 24:28
Some people don’t have that same batting average. Some people can talk to a lot of people and rarely get invited over. And as they’re watching this and getting an understanding of you, as you come across as a three-dimensional person, as a real person, it’s a lot more attractive and your batting average improves.
Zak Klinedinst 24:44
100%. It’s all about the rapport. And I think it’s your tonality, how you start the conversation. That’s one thing I learned when I was just having a higher energy on the phone. It changed everything.
24:56 — Running Pennsylvania remotely with a $900K listing
Ren Jones 24:56
And there’s been some great ideas presented here today. And people are going to want to play this over and over and write out these ideas and start implementing them. And we’re excited that you’re a customer of ours. Do you do anything in Pennsylvania at all now? Or is everything strictly Florida now?
Zak Klinedinst 25:12
So I sold seven and a half million last year in Pennsylvania without being there, but that’s just from my sphere. I have a team, and I give everything out on 50% because the leads come to me and I say, “Hey, Heather, hey, Federico, you’re my boots on the ground. I’ll negotiate the deal, but please be the boots on the ground, do your thing, and we’ll take care of the rest.”
Ren Jones 25:37
You could just send the client a video. I know we’re in such a portable world now with technology.
Zak Klinedinst 25:44
Well, we have a listing coming up. To give you an example, I have a 900K listing coming up. It will be my biggest deal in Pennsylvania ever. I sold her this house four years ago, and she called me back and said, “Hey, we want to sell the home now.” And it’s going to be a $900,000 deal, which is my biggest deal in Pennsylvania ever. And I’m not even there, my one agent’s going to go there on Friday, do a video tour with me on the phone. And we already have the listing contract signed to start April 1st. So once you build the systems in place and you develop other people around you, you now have the leverage to get more time freedom back.
Ren Jones 26:23
You’ve got all of the systems, all that structure in place, so it’s very predictable and duplicatable business. Good deal. Well, we really appreciate this a lot.
Zak Klinedinst 26:32
I appreciate your time today, guys. Thank you for having me on the show. I appreciate that.
Sarah Close 26:35
It’s exciting. Congratulations on your move to Florida. That’s going to be an exciting venture.
Zak Klinedinst 26:40
Yeah. Thank you so much. It’s been so far, so we’re loving it down here. We’re happy we made the move and there’s not one thing we regret about it.
26:48 — How to reach Zak
Ren Jones 26:48
So Zak, how do they reach you? Because a lot of people like the state of Florida despite the high taxes. Oh, there are no state taxes. That’s a wonderful thing, isn’t it?
Zak Klinedinst 27:00
No income tax either. So Facebook, Zak Klinedinst, Instagram, it’s Zak Realty 561. Or you can contact me, text or call, 561-837-0032, and always happy to have a conversation.
Ren Jones 27:16
Perfect. Good. Thanks, everybody. We’ll see everybody next week.
Zak Klinedinst 27:20
Thank you, guys.
Sarah Close 27:21
Absolutely. Zak, thanks. It was a pleasure.
Zak Klinedinst 27:24
You too. Thank you so much.
Questions this episode answers
Should I call old expired listings or only new ones?
Zak Klinedinst gets most of his listings from expireds that came off the market 1 to 4 years ago, not the ones that expired yesterday. He says these are friendly calls because the seller is not being blown up by 25 other agents at once, and his opening line is simply a long-shot question about selling in the next 3 to 6 months.
How many calls should a real estate agent make per day?
Zak aims for at least 50 conversations or dials a day across his database and new leads, and calls 50 a small number. He says agents who make 25 dials, reach nobody, and decide prospecting does not work have the wrong goals in mind, since they are chasing instant gratification instead of building a business.
How often should I email my real estate database?
Zak emails his general list of about 10,000 contacts roughly twice a month. He treats it like social media, sharing personal stories, books he is reading, and family and fitness updates rather than only real estate, because real estate content bores people who are not in the market. Sellers with a timeline get a more personalized follow-up on top of that.
Should a new real estate agent join a team?
Zak is a team leader now but says if he were starting over he would 100% join a team and take a 50% split. He started on a 35% tiered split, the worst in the industry, and viewed it as an investment in what he would learn from a mentor he could physically watch doing the work.
Can a real estate agent move to a new market and start over?
Zak moved from York, Pennsylvania to West Palm Beach in 2020 knowing nobody and took a $1.36 million listing within a year. He says the skill of finding expireds, using the right tonality on the phone, and building a relationship with a seller is portable to any market in the United States.
Zak Klinedinst
Team leader with EXP Realty in West Palm Beach, FL, selling since 2014 and relocated from York, Pennsylvania in 2020.
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