Preview Strategies: Part I

We spend a lot of time and energy in this blog reviewing best practices and strategies for maximizing your prospecting results, whether it’s with expireds, FSBOs, sphere, FRBOs or a combination of all four. As we often say, your primary goal in phone prospecting is to: GET IN THE DOOR. That’s because the magic of…

Read More

Build Rapport, Get in the Door: Part 2

Building rapport

Last week, in Part 1 of Build Rapport to get in the Door, we shared how real estate agents must go into every prospecting conversation with two things in mind: Take on the persona of another person. In other words, like an actor, you’re playing a role. So, you have to step outside of your self-perceived limitations,…

Read More

Think Production!

Top-performing real estate agents tend to share one important characteristic: they are PRODUCTION-MINDED! They know they can’t afford to step away from production-based activities, such as: Lead generation Lead follow up Pre-qualifying Roleplay/practice Handling objections Production-minded agents know that transactions and revenue will continue to flow if they are in a lead-generating mindset. They’re almost…

Read More

Actively Pursue Business, Or Passively Wait?

Did you know that only 3% of real estate agents across the U.S. are actively involved in prospecting?  Given this statistic, it’s no wonder a small percentage of agents do the vast majority of transactions year after year. Why do only 3% of agents prospect?  A common answer is fear of rejection.  Sure, there is rejection in prospecting, and…

Read More

4 Tips to Help You Get the Most Out of Your Scripts

For the theme of our September blog, we’re going to focus on the value of practice to power your real estate business. In PRACTICE: THE FOUNDATION TO SUCCESS, we outlined the practice essentials that top-performing agents adhere to, day in and day out. The first, and perhaps most essential practice habit is working with scripts.…

Read More