Archive for September 2020

Success with Expireds

When it comes to expired listings, always remember: You can assume they are motivated because they’ve already made the decision to sell their home. They are likely not adverse to working with a real estate agent. They have a property to sell without having an assigned agent. Here are a few noteworthy statistics to keep…

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Overcoming Call Reluctance: Part 2

successful real estate agent

In the first post in this series on call reluctance, we focused on why you get it and how you know you have call reluctance. Obviously, a major contributor to call reluctance is fear, whether it’s fear of rejection or fear of failure. We are hard-wired to be fearful when faced with feelings of dread.…

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Overcoming Call Reluctance: Part 1

successful real estate agent

If you watch Vulcan 7’s weekly video series, “Roadmap-How to Take 3 Listings a Week,” you know there are two primary characteristics that define top-performing agents: They focus on listings as their primary source of revenue-generation They are almost obsessive about their morning routines, almost all of which are anchored by dedicated phone-prospecting time. In…

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Understand Your Value Proposition

No need to remind you of this, but real estate is a brutally competitive business. Consider: There are more than 1.3 million agents in the U.S., according to the NAR The median number of transactions across those 1.3 million agents was 12 in 2019 Everyone’s hungry to nail down the next listing. Everyone is promising…

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