Overcoming Call Reluctance: Part 2

businessman looking out window

In the first post in this series on call reluctance, we focused on why you get it and how you know you have call reluctance. Obviously, a major contributor to call reluctance is fear, whether it’s fear of rejection or fear of failure. We are hard-wired to be fearful when faced with feelings of dread.…

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Overcoming Call Reluctance: Part 1

businessman looking out window

If you watch Vulcan 7’s weekly video series, “Roadmap-How to Take 3 Listings a Week,” you know there are two primary characteristics that define top-performing agents: They focus on listings as their primary source of revenue-generation They are almost obsessive about their morning routines, almost all of which are anchored by dedicated phone-prospecting time. In…

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Understand Your Value Proposition

Businessman looking out window

No need to remind you of this, but real estate is a brutally competitive business. Consider: There are more than 1.3 million agents in the U.S., according to the NAR The median number of transactions across those 1.3 million agents was 12 in 2019 Everyone’s hungry to nail down the next listing. Everyone is promising…

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