Archive for 2018
Make a Difference with Improved Interior Images
We all know curb appeal is essential to marketing properties, and in today’s high-tech age, that doesn’t even mean an in-person look-see. Now, most buyers are reviewing potential homes online and judging whether they want to see a property based on photos, or “pix appeal”. No matter what your property looks like in person, without…
Read MoreNurturing Referrals
Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new customers. In fact, referrals are the mother’s milk of almost any business but certainly so in real estate. Despite that, few professionals receive enough training and guidance on nurturing and retaining our clients and…
Read MoreBuild A Winning Morning Routine
Mom was right: the way you start is the way you finish. The truism applies to your daily routine. If you start your morning with strong and productive habits, you’re far likelier to have a successful and productive day all the way through quitting time. Let’s review some of the habits and practices guaranteed to…
Read MoreMicro-Progress: The Beauty of Baby Steps
The launch of any big project is daunting, be it a new career, writing a book, or even the seemingly mundane task of conquering office clutter. Many of us, scanning the landscape in front of us, respond predictably: we procrastinate. The more we procrastinate, the more we dread starting. The solution is one so simple…
Read MoreThe Perils of Workplace Whining
We’ve all been there: smack talking our boss with co-workers over a drink, rolling our eyes at high maintenance clients, or even complaining about the quality of office coffee. Call it venting if you will, but the old-school term for constant complaining in the workplace is whining. And much like eating too many doughnuts or…
Read MoreReal Estate Website Best Practices
Having a website isn’t optional: to be considered a reputable broker, much less a successful one, it’s a must. But if you look at the variety of websites agents market, it can be confusing. How useful are client testimonials? How many pages should your site be? How easy is it for prospective clients to find…
Read MoreSmall Business Owners: What You Should Know
Small Business Owners: What You Should Know At base, all real estate brokers are small businesses. If you haven’t taken steps to review trends that may affect your business in the coming year, now’s the time to do so before the year progresses further. The recently passed tax overhaul is sure to affect you, but…
Read MoreMaintaining Work-Life Balance
Is there a real estate professional alive who doesn’t know the feeling of juggling showings, clients, and meeting with other agents with getting to a child’s soccer game or even having a date night with a spouse? There may be no other profession in which achieving a balance between our professional life and our personal…
Read MoreTake A Break For This Refresher Course In Time Management
Some experts say time management is the ‘mother of all business skills.’ Knowing what items to prioritize and how to get the most amount of productive work into the workday cannot be underestimated. Yet many people feel constantly stressed and run late, the latter of which can be a deal killer in the real estate…
Read MoreImprove Your Business Writing (and Improve Your Business)
Your days of English composition class may be long in the rear-view mirror, but that doesn’t mean you don’t need to continue to hone your writing skills. Effective business writing is essential to a successful business: the corollary is that poor or ineffective writing skills can cost you money if clients don’t understand the message…
Read MoreBuilding Your Personal Brand in 2018
A “brand’ is defined by Business Dictionary as a unique design, symbol, words, or combination that identifies a product and differentiates it from its competitors, becoming over time, associated with credibility. Personal branding is no different, but to put it more simply, it’s the means by which people remember you. In the crowded real estate…
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