Americans, by the tens of millions, are turning to live video to stay connected during restrictions. People are logging countless hours across Face Time, Zoom, Webex, and other video apps.
Our new-found reliance with these live, video platforms reinforces the emotional of seeing someone’s face. It’s both comforting and reassuring to be able to see someone’s face on our computer or smartphone. It’s a simple way to remind ourselves and others that life can go on despite the craziness around us.
As a real estate agent, you appreciate the importance of personal engagement. It’s our lifeblood. You’ve come to learn the importance of building a “sphere of influence” as the cornerstone of your business. Your sphere represents long-term opportunities for both repeat business and, perhaps more importantly, referrals.
There are a variety of ways top agents stay in touch with their sphere. Some use drip email campaigns, while others rely on Facebook or Instagram postings. And, of course, you can’t beat periodic phone check-ins can be a standard part of your sphere marketing arsenal.
But during this period of unprecedented business and social disruption because of COVID-19, Vulcan 7 agents have a secret weapon that can facilitate more personal and meaningful engagement with their sphere: StoryTellr video emails.
Storytellr video emails are built into your Vulcan 7 platform and available with every account. Designed by top-producing real estate agents for agents, the built-in video email capabilities simplify the process of creating and sharing personalized video emails to your database. StoryTellr created helpful tutorials to get you started, as well as several built in templates as well. There are also several service upgrade options available once inside the Vulcan 7 platform. These upgrades give you access to more advanced assistance with creating video business cards or promotional videos.
The power of video email lies in its ability to create more intimate engagement with your sphere. Many people may find a video email, like a Zoom meeting, a welcome break in their days of home confinement. That said, it’s also important to remember that video emails should not be turned into a “hard sell” tactic, especially during these unusual times.
Here are a few ideas to get you started with video email:
- Let your sphere know you’ve been thinking about them, and ask if there is anything you can do to help them out. Sometimes, simple outreach is the best approach.
- How are you binging? It seems like everyone is spending extra hours on Netflix, Hulu, Amazon, et. al. Share some of your favorite, binge, guilty pleasures. Perhaps you can pick up a few suggestions as well.
- We need to support our local businesses-perhaps you have a few recommendations on where to get a great take-out meal in the neighborhood. Depending on where you live, some restaurants are now permitted to include limited servings of beer, wine or alcohol as part of a meal package.
- If you’re a gardener, it’s the time of year when garden centers are blooming with spring flowers and great prices. If you know someone in your sphere who loves to garden, share a few tips on where they can find great selection at excellent values.
In a strange way, real estate agents have always been “go-to” resources in their communities. If there was ever a time when people could use some go-to wisdom, it’s now. That’s what makes StoryTellr video email such a compelling business idea for real estate agents.
IMPORTANT: While video email can be a powerful tool, it is critical that you utilize it in a legally compliant manner. Agents MUST follow your own legal opt-in protocols to avoid being flagged as a spammer.
This is a time when you can be more than just the local real estate agent in your community. You can be a calming, reassuring presence in uncertain times.
Good luck and stay safe.
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