Improve Follow-Up By Asking Good Questions

Our blog theme for February is about the importance of follow-up. As we said in our first post in this series, FORTUNE IS IN THE FOLLOW-UP, more than 70% of listing appointments come through lead follow-up instead of the first call. In that post, we discussed the importance of dedicated, persistent follow-up until you secure…

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Reset: Get Your Head into 2021

It’s that time of year when we assess the previous 12 months, and set our sights on the 12 months to come. If you go back a year I’m time, what were you thinking with regard to your business in 2020? What were you in-going 2020 goals? What were your short and long-term aspirations? Of…

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7 Tips for Real Estate Success

Vulcan 7 recently shared seven tips for success in the real estate business. We thought we’d reproduce them for readers of our blog: Accountability: As we continuously remind readers of this blog, prospecting is the key to achieving your goals. To that end, regular, systematic lead generation with accurate data on expireds and FSBO “now”…

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Five Steps to a Game-Changing Expired Listing Letter

real estate scripts

If you’re lucky enough to be a Vulcan 7 client, you’ll start each morning with the newest (and best) Expired and FSBO leads at your fingertips. In an upcoming post, we’re going to take you through a refresher on “thinking like a FSBO.” But for today, we’re focusing on the unique needs and mindset of…

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It’s Time to Up Your Lead Follow-Up Game

For today’s post, we go back to a special RoadMap show from February of this year. Ren and Carley Hathaway did a free-wheeling refresher course on lead follow-up. It’s impossible to underestimate the value of effective, and persistent lead follow-up. In fact, it is estimated that 70-75% of all listing appointments are set in a…

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