How to Motivate Seller to Find Leads

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“You can lead a horse to water, but you can’t make it drink.”  12th century proverb No matter how good you are at working REAL ESTATE SELLER LEADS, if you are dealing with a homeowner who is not a MOTIVATED SELLER, you’ll be wasting a lot of time and energy. Of course, as we’ll touch…

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Prospecting Expired Listing Scripts

Expired for sale image

Regular readers of this blog know that we devote a lot of content to prospecting expired leads. These expired leads are with homeowners who’ve tried-and failed-to sell their property.  Perhaps it was priced poorly.  Or, maybe the agent didn’t do enough to market the property. Or, it’s possible they withdrew the property from the MLS…

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5 Tips for a Killer FSBO Information Packet

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Top performing real estate agents include FSBO Leads (For Sale by Owner) as part of their new business portfolio. According to 2021 study by the NAR, FSBO sellers represented about 8% of all 2020 home sales. For perspective, in 1981, FSBOs represented 15% of all U.S. home sales. Given the complexity of real estate transactions,…

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5 Steps to Better Customer Service in Real Estate

Smiling customer service agent

Customer service is a common theme in this blog, and for good reason. Great customer service, regardless of the industry, is what sets the best apart from everyone else. Clients and customers remember great service, and are more than likely to share their positive experience with others. Or, put another way, great customer service is…

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