January 1: Best Expired Listing Day of the Year!

Last year, we posted a blog called ACTIVELY PURSUE BUSINESS, OR PASSIVELY WAIT, This blog spoke to the importance of active, consistent prospecting as the best avenue for success in real estate. As we stated in that post, real estate is a “contact sport,” and those who are able to make the most contacts will…

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Master and Win With FSBO Scripts

Whether you’re a real estate veteran or relatively new to the industry, you probably know that FSBO Leads continue to be an excellent source of revenue. When considering FSBOs, remember: About 90% of FSBOs decide to go it alone because they want to pocket the money they would otherwise hand out as commission Of course,…

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Do Real Estate Cold Calling Scripts Work?

real estate prospecting scripts

Generally speaking, salespeople, regardless of the industry, do not like to make cold calls. Cold calls can be intimidating, and it’s not just about someone’s fear of rejection. The number one reason sellers fear cold calling is they don’t like to talk to strangers. Makes sense, right? Since we were little tykes, our parents always…

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How to Find Motivated Sellers

“You can lead a horse to water, but you can’t make it drink.”  12th century proverb No matter how good you are at working REAL ESTATE SELLER LEADS, if you are dealing with a homeowner who is not a MOTIVATED SELLER, you’ll be wasting a lot of time and energy. Of course, as we’ll touch…

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Tips for Prospecting Expired Real Estate Leads

prospecting expired listing leads

Regular readers of this blog know that we devote a lot of content to prospecting expired leads. These expired leads are with homeowners who’ve tried-and failed-to sell their property.  Perhaps it was priced poorly.  Or, maybe the agent didn’t do enough to market the property. Or, it’s possible they withdrew the property from the MLS…

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5 Tips for a Killer FSBO Information Packet

Top performing real estate agents include FSBO Leads (For Sale by Owner) as part of their new business portfolio. According to 2021 study by the NAR, FSBO sellers represented about 8% of all 2020 home sales. For perspective, in 1981, FSBOs represented 15% of all U.S. home sales. Given the complexity of real estate transactions,…

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5 Steps to Better Customer Service in Real Estate

Customer service is a common theme in this blog, and for good reason. Great customer service, regardless of the industry, is what sets the best apart from everyone else. Clients and customers remember great service, and are more than likely to share their positive experience with others. Or, put another way, great customer service is…

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Leverage Your Real Estate Sphere of Influence

Most successful, prospecting-driven agents know the importance of building and maintaining their real estate sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…

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Drive Gross Income with Pre-Foreclosure Leads

In today’s post, we’ll review the revenue potential of prospecting pre-foreclosure leads. FORECLOSURE TRENDS To provide context for pre-foreclosure opportunities, we thought it would help to look at recent trends with regard to foreclosures in the U.S. housing market. According to ATTOM Data Solutions: There were a total of 164,581 U.S. properties with foreclosure filings…

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For Rent By Owner Leads Can Be Lucrative

for rent by owner listings

We’ve become accustomed to discussing the potential of tapping into FSBOs-those homeowners who are trying to sell their property without the support of a real estate agent.  FSBOs have long-been a lucrative revenue source for savvy agents who know how to leverage their expertise to bring value to these homeowners. Another interesting, and often-overlooked source…

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