Top Real Estate Markets in 2025
For agents, investors, and brokers, identifying the best real estate markets in 2025 isn’t just about spotting hot zip codes — it’s about recognizing where sustainable momentum and long-term opportunity align. In this guide, we break down the top-performing cities and regions in 2025, share key market data, and offer tips for how agents can…
Read MoreHow to Find Motivated Sellers in Real Estate
Everyone talks about building pipelines, converting contacts, and staying consistent. But here’s the truth: not all leads are created equal. Some are browsing. Some are curious. And some — motivated sellers — are ready to act right now. Motivated sellers are homeowners who want (or need) to sell quickly. These sellers aren’t just testing the…
Read MoreThe Real Estate Agent’s Guide to Expanding Into New Markets
So your listings are humming along. Your local brand is gaining traction. You’ve become the go-to agent in your neighborhood. The question now is: what’s next? For ambitious agents, the answer typically lies in expanding into new real estate markets. Be it a nearby suburb, a fast-growing rural area, or a competitive metro ZIP code,…
Read MoreHow to Become a Local Real Estate Expert: Tips for Building Your Local Brand
In real estate, your local knowledge is your biggest competitive advantage. Clients don’t want a generalist – they want someone who knows the streets, schools, and subtleties of their area. When you position yourself as a trusted local authority, you’re no longer just another agent – you’re the go-to resource. This trust leads to stronger…
Read MoreThe Ultimate Guide to Absentee Owner Lists in Real Estate Prospecting
Finding good seller leads isn’t as simple as it once used to be. The agents who succeed today are the ones willing to think differently, and that often means tapping into overlooked groups like absentee owners. These are property owners who don’t live in the homes they own. Some are landlords, some inherited the property,…
Read MoreHow to Generate Listings & Overcome a Low Inventory Market
The real estate market moves in cycles – and right now, many agents are facing one of the toughest conditions: low inventory. Homes are scarce, sellers are hesitant, and buyers are lined up waiting for options. If you’re in the business of listings, that’s a challenge – but not a dead end. Let’s break down…
Read MoreReal Estate Prospecting Automation Tips for 2025: Automate & Close More Sales
Any real estate agent knows the hustle of juggling cold calls, following up on lukewarm leads, sending marketing emails that may never be opened, and trying to remember if you called Mr. Jacobs back on Wednesday (or was it Tuesday?). Here’s the hard truth: traditional prospecting is outdated. You should spend your time closing deals,…
Read MoreHow to Master Circle Prospecting: Best Tips & Strategies for Agents
How to Master Circle Prospecting: The Real Estate Agent’s Complete Guide to Neighborhood Success Sarah hung up the phone and pondered her commission. That’s $12,000 from the Henderson listing in the bag: not bad for six weeks from showing to closing. But Sarah wasn’t done. After logging into her Vulcan7 account, she pulled up the…
Read MoreHow to Find Pre-Foreclosure Leads
Let’s be honest: good real estate leads are getting harder to find. Cold calling FSBOs, chasing down expireds, and praying your social ads hit — these methods aren’t enough anymore. To win in this market, you need to be more strategic. Enter pre-foreclosure leads. These homeowners are in financial distress, motivated, and often overlooked by…
Read MoreHow to Maximize Your Real Estate Lead Generation: Best Tips & Strategies for Agents
We all know lead generation is the lifeblood of success in real estate — whether for novices or veterans. Starting out, it’s easy: who hasn’t called through their list of friends, family, and business associates? But this list will only get you as far. Once it ends, how do you “feed the beast” and generate…
Read MoreReal Estate Sales Secrets of the Top Agents
We all have real estate agents we look up to. They produce the most sales year after year, stride with confidence into meetings, and always look polished and put together. They just make everything seem effortless. Is it genes? Luck? Actually, no. Becoming a top-performing agent isn’t about luck. It’s about building smart habits and…
Read More8 Tips for Success with For Sale by Owners
INTRODUCTION How to get FSBO listings Many top-producing agents include For Sale by Owner (FSBO) leads in their prospecting portfolio. While FSBOs can be a potential source of lucrative revenue, agents must use a more nuanced approach when connecting with FSBO homeowners. We’ve written extensively about For Sale by Owner Leads in this blog. In HOW TO GET…
Read MoreHow to Create a Powerful Pre-Prospecting Routine
INTRODUCTION The importance of routine Top-producing real estate agents embrace the importance of a pre-prospecting routine. Of course, the foundation of this routine is a commitment to lead generation every morning without fail. These high-production agents believe that honoring their daily prospecting schedule is the best, most proven way to keep their pipeline full. Maintaining…
Read MoreCold Calling Tips & Best Practices for Agents
INTRODUCTION Understanding real estate cold calling Regardless of how long you’ve been in the real estate business, the words cold call might be anxiety-producing. That might explain why the vast majority (90%+) of U.S. real estate agents DO NOT prospect for new business via the phone. These agents often rely on passive lead generation strategies…
Read MoreHow to Maximize Your Real Estate Database
INTRODUCTION The importance of a real estate database. On the topic of building your real estate agent database, iconic real estate coach Mike Ferry said this: “The majority of our best producers often get 30-50% of their business from their database.” Ferry is a proponent of the 10% rule, and urges his clients to maximize…
Read MoreHow to Qualify Leads in Real Estate
INTRODUCTION Time is money. Benjamin Franklin is credited with saying: “Time is money.” As a real estate agent, it’s worth taking this adage to heart as part of your business development and prospecting strategy. Many agents waste a lot of energy by not investing the time to assess the readiness and urgency of a prospect…
Read MoreFive Crucial Skills for Real Estate Success
People choose you based on how you make them feel, and how do you make them feel comfortable and confident in you by knowing what to say, and that’s where our skills come in. Justin Ford INTRODUCTION More from Justin Ford. Last week, we published the first of a two-part series featuring Michigan real estate…
Read More10 Ways to Build a Bulletproof Mindset for Real Estate Success
“When we make a decision in our mindset that we are going to find a way to win, and we are not just going to give it a try… we’re not just going to try prospecting, we’re not just going to try real estate… when you make a commitment to go all in to find…
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