Real Estate Prospecting Automation Tips for 2025: Automate & Close More Sales
Any real estate agent knows the hustle of juggling cold calls, following up on lukewarm leads, sending marketing emails that may never be opened, and trying to remember if you called Mr. Jacobs back on Wednesday (or was it Tuesday?). Here’s the hard truth: traditional prospecting is outdated. You should spend your time closing deals,…
Read MoreHow to Master Circle Prospecting: Best Tips & Strategies for Agents
How to Master Circle Prospecting: The Real Estate Agent’s Complete Guide to Neighborhood Success Sarah hung up the phone and pondered her commission. That’s $12,000 from the Henderson listing in the bag: not bad for six weeks from showing to closing. But Sarah wasn’t done. After logging into her Vulcan7 account, she pulled up the…
Read MoreHow to Find Pre-Foreclosure Leads
Let’s be honest: good real estate leads are getting harder to find. Cold calling FSBOs, chasing down expireds, and praying your social ads hit — these methods aren’t enough anymore. To win in this market, you need to be more strategic. Enter pre-foreclosure leads. These homeowners are in financial distress, motivated, and often overlooked by…
Read MoreHow to Maximize Your Real Estate Lead Generation: Best Tips & Strategies for Agents
We all know lead generation is the lifeblood of success in real estate — whether for novices or veterans. Starting out, it’s easy: who hasn’t called through their list of friends, family, and business associates? But this list will only get you as far. Once it ends, how do you “feed the beast” and generate…
Read MoreReal Estate Sales Secrets of the Top Agents
We all have real estate agents we look up to. They produce the most sales year after year, stride with confidence into meetings, and always look polished and put together. They just make everything seem effortless. Is it genes? Luck? Actually, no. Becoming a top-performing agent isn’t about luck. It’s about building smart habits and…
Read More8 Tips for Success with For Sale by Owners
INTRODUCTION How to get FSBO listings Many top-producing agents include For Sale by Owner (FSBO) leads in their prospecting portfolio. While FSBOs can be a potential source of lucrative revenue, agents must use a more nuanced approach when connecting with FSBO homeowners. We’ve written extensively about For Sale by Owner Leads in this blog. In HOW TO GET…
Read MoreHow to Create a Powerful Pre-Prospecting Routine
INTRODUCTION The importance of routine Top-producing real estate agents embrace the importance of a pre-prospecting routine. Of course, the foundation of this routine is a commitment to lead generation every morning without fail. These high-production agents believe that honoring their daily prospecting schedule is the best, most proven way to keep their pipeline full. Maintaining…
Read MoreCold Calling Tips & Best Practices for Agents
INTRODUCTION Understanding real estate cold calling Regardless of how long you’ve been in the real estate business, the words cold call might be anxiety-producing. That might explain why the vast majority (90%+) of U.S. real estate agents DO NOT prospect for new business via the phone. These agents often rely on passive lead generation strategies…
Read MoreHow to Maximize Your Real Estate Database
INTRODUCTION The importance of a real estate database. On the topic of building your real estate agent database, iconic real estate coach Mike Ferry said this: “The majority of our best producers often get 30-50% of their business from their database.” Ferry is a proponent of the 10% rule, and urges his clients to maximize…
Read MoreHow to Qualify Leads in Real Estate
INTRODUCTION Time is money. Benjamin Franklin is credited with saying: “Time is money.” As a real estate agent, it’s worth taking this adage to heart as part of your business development and prospecting strategy. Many agents waste a lot of energy by not investing the time to assess the readiness and urgency of a prospect…
Read MoreFive Crucial Skills for Real Estate Success
People choose you based on how you make them feel, and how do you make them feel comfortable and confident in you by knowing what to say, and that’s where our skills come in. Justin Ford INTRODUCTION More from Justin Ford. Last week, we published the first of a two-part series featuring Michigan real estate…
Read More10 Ways to Build a Bulletproof Mindset for Real Estate Success
“When we make a decision in our mindset that we are going to find a way to win, and we are not just going to give it a try… we’re not just going to try prospecting, we’re not just going to try real estate… when you make a commitment to go all in to find…
Read MoreThe Ultimate Guide to Geo-Farming in Real Estate
INTRODUCTION Who is geo-farming in real estate? Top-producing real estate agents typically employ a multi-faceted strategy for prospecting and business development. Most of these agents will focus on newly EXPIRED LISTING LEADS as the foundation of their prospecting outreach. Secondarily, they may prospect FOR SALE BY OWNER LEADS, understanding that most FSBOs (90% or more)…
Read MoreHow to Take More Expired Listings: Tips and Strategies
If you’ve ever watched Vulcan7’s ROADMAP series or read this blog, you know that most to-producing agents in the country leverage expired listing leads as the foundation of their business. These agents know that a homeowner with an expired listing often needs to sell quickly, thus making expired listing leads the low-hanging fruit of our…
Read MoreHow to Set Realistic Real Estate Goals
Motivational guru Tony Robbins had this to say about goal setting: “Setting goals is the first step in turning the invisible into the visible.” Launching a real estate career is an exciting journey filled with limitless potential. If you’re new to the industry, one of the most important steps you can take to pave the…
Read MoreBoost Your Prospecting Game: Scripting Tips for Real Estate Agents
Phone prospecting is one of the most challenging aspects of real estate lead generation, especially for new agents. The challenge can most accurately be tied to one phenomenon: “call reluctance.” In this post, we’ll explore how real estate prospecting scripts can help real estate agents of any experience level overcome call CALL RELUCTANCE What’s stopping…
Read MoreTop Producing Agents Do These Five Things Regularly
What does it take to be a top-producing agent? Our team at Vulcan7 has worked with some of the country’s top-earning real estate agents. Through our weekly video series, ROADMAP, we probe these agents for the best practices that have guided them throughout their careers. In general, high-performing real estate agents tend to share a…
Read MoreOvercoming Call Reluctance in Real Estate Prospecting: Strategies for Success
One of, if not THE biggest, barrier to success in real estate is call reluctance. For some agents, it can be a paralyzing fear of calling someone cold. Call reluctance is common for sellers in any industry but tends to be incredibly pervasive in real estate, where success is driven by continuous, dedicated phone prospecting.…
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