How to Create a Powerful Pre-Prospecting Routine
INTRODUCTION The importance of routine Top-producing real estate agents embrace the importance of a pre-prospecting routine. Of course, the foundation of this routine is a commitment to lead generation every morning without fail. These high-production agents believe that honoring their daily prospecting schedule is the best, most proven way to keep their pipeline full. Maintaining…
Read MoreFree Real Estate Cold Calling Phone Scripts for Agents
Regardless of how long you’ve been in the real estate business, cold calling can be anxiety-producing. That might be why most U.S. real estate agents DO NOT prospect for new business via the phone. These agents often rely on passive lead generation strategies such as direct mail or letter writing. They avoid cold calling at…
Read MoreHow to Maximize Your Real Estate Database
INTRODUCTION The importance of a real estate database. On the topic of building your real estate agent database, iconic real estate coach Mike Ferry said this: “The majority of our best producers often get 30-50% of their business from their database.” Ferry is a proponent of the 10% rule, and urges his clients to maximize…
Read MoreHow to Qualify Leads in Real Estate
INTRODUCTION Time is money. Benjamin Franklin is credited with saying: “Time is money.” As a real estate agent, it’s worth taking this adage to heart as part of your business development and prospecting strategy. Many agents waste a lot of energy by not investing the time to assess the readiness and urgency of a prospect…
Read MoreFive Crucial Skills for Real Estate Success
People choose you based on how you make them feel, and how do you make them feel comfortable and confident in you by knowing what to say, and that’s where our skills come in. Justin Ford INTRODUCTION More from Justin Ford. Last week, we published the first of a two-part series featuring Michigan real estate…
Read More10 Ways to Build a Bulletproof Mindset for Real Estate Success
“When we make a decision in our mindset that we are going to find a way to win, and we are not just going to give it a try… we’re not just going to try prospecting, we’re not just going to try real estate… when you make a commitment to go all in to find…
Read MoreThe Ultimate Guide to Geo-Farming in Real Estate
INTRODUCTION Who is geo-farming in real estate? Top-producing real estate agents typically employ a multi-faceted strategy for prospecting and business development. Most of these agents will focus on newly EXPIRED LISTING LEADS as the foundation of their prospecting outreach. Secondarily, they may prospect FOR SALE BY OWNER LEADS, understanding that most FSBOs (90% or more)…
Read MoreHow to Take More Expired Listings: Tips and Strategies
If you’ve ever watched Vulcan7’s ROADMAP series or read this blog, you know that most to-producing agents in the country leverage expired listing leads as the foundation of their business. These agents know that a homeowner with an expired listing often needs to sell quickly, thus making expired listing leads the low-hanging fruit of our…
Read MoreHow to Set Realistic Real Estate Goals
Motivational guru Tony Robbins had this to say about goal setting: “Setting goals is the first step in turning the invisible into the visible.” Launching a real estate career is an exciting journey filled with limitless potential. If you’re new to the industry, one of the most important steps you can take to pave the…
Read MoreBoost Your Prospecting Game: Scripting Tips for Real Estate Agents
Phone prospecting is one of the most challenging aspects of real estate lead generation, especially for new agents. The challenge can most accurately be tied to one phenomenon: “call reluctance.” In this post, we’ll explore how real estate prospecting scripts can help real estate agents of any experience level overcome call CALL RELUCTANCE What’s stopping…
Read MoreTop Producing Agents Do These Seven Things Regularly
Summary Most top-producing real estate agents share the same seven habits that help them succeed in the industry. Sticking to rigid morning routines, following up obsessively with leads, making contact more often, and working within their Sphere of Influence (SOI) help bring in more business. Building external accountability through real estate coaches, finding role play…
Read MoreHow to Overcome Call Reluctance
Summary Call reluctance affects 98% of real estate agents, creating a paralyzing fear of phone prospecting. This guide reveals six proven strategies to overcome it: reframe your role as a counselor, build accountability partnerships, record and review your calls, embrace rejection as proof of effort, manage stress with morning routines, and celebrate small wins. Learn…
Read MoreHow Important is Neighborhood Search to Your Business?
We all know the old real estate adage: “Location, location, location.” Perhaps a more accurate, technologically-appropriate modification of this adage is: “Neighborhood, neighborhood, neighborhood.” HOW IMPORTANT IS NEIGHBORHOOD SEARCH TO YOUR STRATEGY? Top-producing real estate agents know buyers are obsessed with being in the right neighborhood, whether for resale value, schools, walkability, or a broad…
Read MoreHow to Maximize Productivity in Real Estate Prospecting
Top-performing real estate agents often think in terms of “production.” How much can they accomplish (effectively) in the shortest time possible? As such, they are always looking for an edge, some way to enhance their productivity, effectiveness, and profitability. But even top producers can feel overwhelmed with to-do lists that seem to grow exponentially, obscuring…
Read MoreThe Importance of Mindset in Real Estate Prospecting
“Mindset is what makes or breaks you,” says Justin Ford, Ann Arbor, Michigan real estate agent, in an earlier episode of Vulcan7’s ROADMAP show. Check out the short Pit-Stop episode below, pulled from the full Roadmap episode. In this Pit-Stop segment, Justin shares the process he uses to coach his clients in his Prospecting Boot…
Read MoreHow Do You Build Rapport in Real Estate
Summary Real estate agents have 10-15 seconds to make a strong first impression when prospecting over the phone. Learn proven rapport-building techniques, including mirroring voice patterns, using strategic pauses, and internalizing scripts for authentic conversations, to help you make the most of those seconds. Plus, overcome call reluctance, prepare before dialing, and make prospects feel…
Read MoreThe Value of a Real Estate CRM System
According to a survey by Inman, it is estimated that three out of four real estate agents use some type of Customer Relationship Management (CRM) system. CRM is a common term in the business world. But it is particularly critical in real estate as thousands of agents compete to stay on top of an ever-changing…
Read MoreHow to Get Leads from Sphere of Influence in Real Estate
Regardless of your time in real estate, you have likely heard of the importance of building your real estate sphere of influence (SOI). In today’s post, we’ll break down why an SOI is important, how to build your SOI, and how you can use an industry-leading CRM like Vulcan7 to maximize the value of your…
Read More