Expired Listings
How to Improve Real Estate Email Marketing
Summary: Real estate email marketing improves when agents stop sending generic messages and start tailoring outreach to specific lead types. Expired listings, preforeclosures, FSBOs, investors, and circle prospects each respond better to different subject lines, offers, and follow-up timing. Stronger results usually come from cleaner lists, clearer welcome emails, shorter copy, useful attachments, and simple…
Read MoreFind The Right Lead Gen Strategies For You
If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…
Read MoreA Guide to the Do-Not-Call Registry
Unwanted sales calls and texts are a common source of frustration for consumers. In fact, they are consistently among the top complaints consumers register with the FCC every year. The National Do-Not-Call Registry aims to protect consumers from these unwanted phone solicitations. While it has been around for over a decade, many still don’t entirely…
Read MoreOvercome Your Fear of Selling
For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…
Read MoreShould You Become A Broker?
So you’ve had your real estate license for a few years. You’ve been successful listing properties and closing transactions and the next logical step seems to become a broker. Or is it? While getting a broker’s license comes with obvious rewards – chiefly, a higher paycheck – it’s not for everyone. Let’s take a look…
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