Expired Listings
Keeping Your Head in the Game
We recently posted about taking the time to do your mid-year business assessment. What are your goals for the year? Are you on track to achieve your goals? If not, what mid-stream adjustments will you need to make. While taking an objective look at your business performance, it might also be a good time to…
Read MoreAvoid Listing Presentation Pitfalls
You’re been sticking to your routine, working the phones every morning, and getting your fair share of rejections. Then, something clicks and you’ve connected with a prospect who is ready to take the relationship to the next level: a listing meeting. You schedule the meeting and then do your prep work. You show up, fresh…
Read More15 Hot Minutes
One of the goals of this blog is to give you tips on being the best, most productive agent you can be. In today’s post, we’re going to recap Ren Jones’ recent interview with Mike Darda on Vulcan 7’s live, Wednesday afternoon show, RoadMap Mike, who works out of the Coral Gables, Florida area is…
Read MoreGive Yourself Something to Talk About
The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…
Read MoreHow To Prepare For The Biggest Expired Listing Day Of The Year With Vulcan7
One aspect of real estate that many experienced agents have not yet tapped into (though, they ought to!) is Expired and FSBO listings.This section of the real estate industry can be extremely lucrative as long as you have the right knowledge, tools, and resources to access them. If your New Year’s resolution is to grow…
Read MoreProspecting: 5 Steps to Real Estate Success
Real Estate Prospecting Ask any rookie agent what they dislike most about the job, and odds most will mention prospecting. But, it’s a basic tool of the real estate business and no one becomes – or stays – successful without continuing to prospect. We examine some of the mental blocks that make this part of…
Read MoreBe the Best Professional You can Be
Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Merriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…
Read MoreLeadership: Becoming The Consummate Sales Pro
In today’s post, we take a different look at leadership. Say you’ve been in real estate for years. You’ve come up through the ranks as an affiliate agent, then an agent, and now you are ready to branch out an open your own agency. “At last!” you say to yourself. “No more sales for me!…
Read MoreReal Estate Predictive Analytics & Software
Adapt: Flexibility Instead of Reactivity is Key to Success
To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…
Read MoreListing Strategies: Best Practices to Consider
Without a listing strategy, we have no business. All your networking, your marketing, your cold-calling, and prospecting is directed toward this goal, for getting a listing is the first step to closing a deal. And, once you nail down a listing, the way you provide service will set the standard for futures ones. With so…
Read MoreLead Generation: How To Turn Up the Heat in Q2/Q3
The dog days of summer are upon us with record heat waves throughout the country and for many of us, those ambitious plans of early winter may be melting with the desire to stay in air conditioning with a cold drink. Which makes this a perfect time to revisit your lead generation strategies. But, that’s…
Read MoreHonesty As A Policy: How To Get Real With Clients
Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…
Read MoreNegotiating: The Essence of Real Estate Success
Negotiating is defined as ‘a discussion aimed at reaching an agreement.’ But, for many agents – particularly those early in their careers – the thought of negotiating across the table with a customer or another agent causes hands to sweat and sleepless nights. One of the reasons is that we are afraid of failure, of…
Read MoreDrive Real Estate Sales Success With Tech Upgrades in 2019
Mid-way through the year is always a good time to reassess the progress of your business, from the success of your real estate sales efforts to staffing needs to your office’s use of technology. Today we address the last of those. With new platforms developing constantly, it’s key for you to know technology is changing…
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