Lead Generation
Real Estate Lead Generation is About FOCUS
Humans (especially real estate agents) have never been busier. In a typical day, you might be dealing with: closing details, new listing presentations, managing fragile egos and constant interruptions from texts, emails, and calls. It’s easy to get distracted when you’re pulled in so many directions. You may not be clear about your priorities or…
Read MoreHow to Master Circle Prospecting
Most top-performing real estate agents include CIRCLE PROSPECTING as part of their on-going production strategy. Circle prospecting involves calling homeowners within a radius around homes you’ve JUST LISTED or JUST SOLD. It can also be a strategy to establish yourself as a neighborhood expert. Circle prospecting tends to be a long-term, database-building strategy. In fact,…
Read MoreHow to Become a Successful Real Estate Agent
If this headline grabbed your attention, you are likely in one of the following groups: You’re thinking of entering real estate as a new career. You are fairly new to real estate. You’re a real estate veteran, but falling short of your expectations. Regardless of where you land, consider today, and this blog post, as…
Read MoreDelegate Effectively and Sell More
If you follow this blog you know that we are dogged in our belief that the pathway to earning great money in real estate is by being a listing agent. If you agree with our philosophy and have added Vulcan7 to your prospecting and business development arsenal, there’s a good chance that realizing the kind…
Read MoreBuild Rapport, Get in the Door: Part 2
Last week, in Part 1 of Build Rapport to get in the Door, we shared how real estate agents must go into every prospecting conversation with two things in mind: Take on the persona of another person. In other words, like an actor, you’re playing a role. So, you have to step outside of your self-perceived limitations,…
Read MoreBuild Rapport to Get in the Door: Part I
Our blog theme in February is about effective follow-up. As we said in an EARLIER POST, top-performing agents secure more than 70% of their listings through persistent follow-up; in other words, after the initial call. Today, we launch a two-part series on how to build rapport through effective conversation skills. This is something that doesn’t…
Read MoreImprove Follow-Up By Asking Good Questions
Our blog theme for February is about the importance of follow-up. As we said in our first post in this series, FORTUNE IS IN THE FOLLOW-UP, more than 70% of listing appointments come through lead follow-up instead of the first call. In that post, we discussed the importance of dedicated, persistent follow-up until you secure…
Read MoreMaster Your Scripts With These Tips
One of the most valuable tools for any real estate agent to master is your scripts. If you’re a Vulcan7 client, you have access to proven scripts that top agents across the country use to drive their GCI. But having great scripts at your fingertips is not enough. You need to continuously work with your…
Read MoreFortune’s in the Follow-Up
If you read this blog on a regular basis, you know that we’re DOGGED in pushing the importance of regular, daily prospecting to build your business. We’re not about to change our tune on the prospecting front. But did you know that MORE BUSINESS IS LOST from a lack of lead follow-up, than from a…
Read MoreBeat Call Reluctance With These 6 Strategies
One of, if not THE biggest barriers to success in real estate is call reluctance. For some agents it can be a paralyzing fear of calling someone cold. It’s common for sellers in any industry, but tends to be incredibly pervasive in real estate where success is driven by continuous, dedicated phone prospecting. In this…
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