Lead Generation

Closing Strategies that Work

We know the scenario: you’ve done the work to secure the listing presentation. You’ve put in the time to make sure your presentation looks great and covers the essentials. From what you can tell, the prospect seems engaged and interested in what you have to say. Now, it’s time for the CLOSE! For many agents,…

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Reset: Get Your Head into 2021

It’s that time of year when we assess the previous 12 months, and set our sights on the 12 months to come. If you go back a year I’m time, what were you thinking with regard to your business in 2020? What were you in-going 2020 goals? What were your short and long-term aspirations? Of…

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Laser-focused Circle Prospecting

circle prospecting tool for a neighborhood

Every real estate agent has their own strategy when it comes to prospecting. Some focus heavily on expireds, where others find gold in FSBOs. A large number of dedicated prospecting agents utilize a multi-tiered strategy, blocking off time each day for calling expireds, FSBOs, plus touching base with their sphere of influence. In today’s post…

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Jump Back in the Game!


Here’s the thing about us humans: our minds can be fickle, unpredictable. We can be on top of our game one day, and be questioning everything we do the next. You could be sticking to your routine and having tremendous success, then for any number of reasons, go into a slump.  Regardless of how successful…

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Thoughts on Year-End Planning

It’s been quite a year. “Unprecedented” has been a favorite adjective tossed around by the press, pundits and everyone in between. Unprecedented or not, 2020 is winding down. This time of year, is typically a high point for retail sales, but not as much for real estate. Of course, 2020 has been anything but typical.…

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Be Comfortable with the Numbers

There are myriad variables that often define the line between success and failure, some of which are out of our control. But one thing is certain: when it comes to high-performing real estate agents, most make a habit (obsession?) of constantly reviewing and understanding the numbers that define their business. Like anything else, comfort with…

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The Little Things Matter

Last week we posted about how to win by focusing on the big strategies. We reiterated many of the themes we often discuss in this blog: accountability partners, leveraging the value of expired listings, FSBOs, etc. Today, we shift gears to look at how top performers win by managing the little things, the small habits…

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7 Tips for Real Estate Success

Vulcan 7 recently shared seven tips for success in the real estate business. We thought we’d reproduce them for readers of our blog: Accountability: As we continuously remind readers of this blog, prospecting is the key to achieving your goals. To that end, regular, systematic lead generation with accurate data on expireds and FSBO “now”…

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Success with Expireds

When it comes to expired listings, always remember: You can assume they are motivated because they’ve already made the decision to sell their home. They are likely not adverse to working with a real estate agent. They have a property to sell without having an assigned agent. Here are a few noteworthy statistics to keep…

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