Lead Generation

Be Comfortable with the Numbers

There are myriad variables that often define the line between success and failure, some of which are out of our control. But one thing is certain: when it comes to high-performing real estate agents, most make a habit (obsession?) of constantly reviewing and understanding the numbers that define their business. Like anything else, comfort with…

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The Little Things Matter

Last week we posted about how to win by focusing on the big strategies. We reiterated many of the themes we often discuss in this blog: accountability partners, leveraging the value of expired listings, FSBOs, etc. Today, we shift gears to look at how top performers win by managing the little things, the small habits…

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7 Tips for Real Estate Success

Vulcan 7 recently shared seven tips for success in the real estate business. We thought we’d reproduce them for readers of our blog: Accountability: As we continuously remind readers of this blog, prospecting is the key to achieving your goals. To that end, regular, systematic lead generation with accurate data on expireds and FSBO “now”…

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Success with Expireds

When it comes to expired listings, always remember: You can assume they are motivated because they’ve already made the decision to sell their home. They are likely not adverse to working with a real estate agent. They have a property to sell without having an assigned agent. Here are a few noteworthy statistics to keep…

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Are You Effectively Pre-Qualifying?

One thing is for certain about the real estate business: agents waste a lot of time by not adequately pre-qualifying prospects. To a certain degree it’s understandable. You make a connection while phone prospecting, and the person seems eager to move forward. You get excited, perhaps forging ahead without asking some basic questions. And, in…

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A FSBO Refresher

real estate sales

Anybody who’s been in real estate sales for any amount of time understands that FSBO (For Sale by Owner) can be a significant source of revenue. This is especially true for Vulcan 7 agents who get the newest FSBO leads loaded onto their desktop every morning. We’ve written previously in this blog about how to…

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Start Building Your Real Estate Machine Today

It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…

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It’s Time to Up Your Lead Follow-Up Game

For today’s post, we go back to a special RoadMap show from February of this year. Ren and Carley Hathaway did a free-wheeling refresher course on lead follow-up. It’s impossible to underestimate the value of effective, and persistent lead follow-up. In fact, it is estimated that 70-75% of all listing appointments are set in a…

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15 Hot Minutes

One of the goals of this blog is to give you tips on being the best, most productive agent you can be. In today’s post, we’re going to recap Ren Jones’ recent interview with Mike Darda on Vulcan 7’s live, Wednesday afternoon show, RoadMap Mike, who works out of the Coral Gables, Florida area is…

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Seeing is Believing: Engaging Through Video Email

Americans, by the tens of millions, are turning to live video to stay connected during  restrictions.  People are logging countless hours across Face Time, Zoom, Webex, and other video apps. Our new-found reliance with these live, video platforms reinforces the emotional of seeing someone’s face. It’s both comforting and reassuring to be able to see…

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