Lead Generation

It’s Time to Up Your Lead Follow-Up Game

For today’s post, we go back to a special RoadMap show from February of this year. Ren and Carley Hathaway did a free-wheeling refresher course on lead follow-up. It’s impossible to underestimate the value of effective, and persistent lead follow-up. In fact, it is estimated that 70-75% of all listing appointments are set in a…

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15 Hot Minutes

One of the goals of this blog is to give you tips on being the best, most productive agent you can be. In today’s post, we’re going to recap Ren Jones’ recent interview with Mike Darda on Vulcan 7’s live, Wednesday afternoon show, RoadMap Mike, who works out of the Coral Gables, Florida area is…

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Seeing is Believing: Engaging Through Video Email

Americans, by the tens of millions, are turning to live video to stay connected during  restrictions.  People are logging countless hours across Face Time, Zoom, Webex, and other video apps. Our new-found reliance with these live, video platforms reinforces the emotional of seeing someone’s face. It’s both comforting and reassuring to be able to see…

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Yes, You Can Thrive During These Challenging Times

The spring real estate market is here.  Of course, because of the coronavirus, it will be unlike any spring real estate market any of us as every known. But, make no mistake: it’s here.  Which leads to the obvious question: what will you do to thrive, to set yourself apart from every other agent in…

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Preparing to Prospect

You already know there’s no success in our business without prospecting. Whether you are a novice or veteran, you’ll never stop, although hopefully your leads will begin to be primarily from referrals and less from cold calls. Prospecting is something you’re going to be doing every day, so you’ll need to prepare for it, to…

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Neighborhood Rules!

circle prospecting tool for a neighborhood

We all know the old real estate adage: “location, location, location.” Perhaps a more accurate, technologically-appropriate modification of this adage is:  “neighborhood, neighborhood, neighborhood.” Real estate agents know that buyers, perhaps now more than ever, are obsessed with being in the right neighborhood, whether for resale value, schools, walkability or a broad host of other…

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Real Estate Success: Universal Rules For All Agents

real estate success real estate negotiating

Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for real estate success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you…

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Self-Discipline: Good Habits Make for Excellent Results


“With self-discipline, most anything is possible,” said Theodore Roosevelt, one of America’s great and arguably most motivational presidents. He had a good point. In fact, there’s a reason a simple Google search of quotes about self-discipline turn up hundreds. By now, we surely know that while talent is a bonus, it’s for nothing if we…

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High Wealth Clients: How To Be A Million Dollar Seller

old expireds high end real estate

There are many specialties within the real estate profession, and while working with high wealth clients in the luxury property market isn’t for everyone, it may be the right fit for you. After all, it’s arguable the same amount of work goes into million-dollar transactions as goes into the sale of a starter home. In…

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