Marketing

Old School Branding

Technology is great, isn’t it? Smartphones, apps, and social media have all given us so many new ways to connect with potential customers and market ourselves. But, ask anyone who gets trapped in automated customer service purgatory or caught on the phone with an anonymous call center staffer and they will tell you it’s hard…

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Developing a Strong Brand

You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…

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Aligning Lead Generation and Marketing Strategies

When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads is a necessity if we want to…

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Get Serious About Marketing in 2018

It’s time to get serious about marketing. Regardless your 2017 transaction performance, life in real estate won’t get easier in 2018. Your competitors are hungrier and technology continues to turn the industry on its head. Put yourself in the shoes of the prospective homeowner. You are bombarded with postcards, cold calls, emails and bus-stop benches…

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The Marketing Journey: Part 6-Putting It Altogether

Now it’s time for the fun stuff! The first five posts in this series were devoted to the stuff to which people pay little or no attention: business goals translated into marketing strategy, translated to communication strategy, translated to your brand idea, or the story you will tell prospects. An important aspect of this journey…

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The Marketing Journey: Part 4-Communication Strategies

In our previous post, we discussed the relationship of communication objectives to your overall business goals. We outlined examples of common communication objectives, such as: Create advocates by speaking to someone’s passion Inciting interest in your business Encouraging curiosity about what you have to say We took this a step further by suggesting the types…

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The Marketing Journey: Part 3-Communication Objectives

In the first two posts of this 6-part series, we discussed: The importance of setting S.M.A.R.T. business objectives (specific, measurable, actionable, realistic, time-bound) as a prelude to developing a personal brand marketing program. Defining what role marketing will play in the process of achieving your business objectives. With today’s post, we move into communication: what…

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The Marketing Journey: Part 2-Marketing Objectives

In the first post of this six-part series on defining the marketing journey, we discussed the importance of setting clear business objectives using the S.M.A.R.T. approach: specific, measurable, actionable, relevant and time-bound. For real estate agents, it’s most likely your business goals are defined in terms of closed transactions from year to year. So, you…

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