Marketing

Mid-Year Status: Are You Halfway (Or Better) To Your 2020 Goal

If you’re like most successful agents, you started 2020 with a plan. You set clear business goals, focused on the number of transactions you wanted to secure over the course of the year. Accordingly, you may have worked back from that goal: how many daily calls would you need to make to get to the…

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Let Go Your Ego

There’s nothing inherently wrong with ego: We all have one and, in many cases, it serves to as self-protection and even a mechanism for success. But ego run amok is an ugly thing and works to create just the opposite of success. The difference lies in what is healthy self-esteem and what is unhealthy ego.…

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Appreciation Rules

Real estate professionals are driven by the need to list more properties, close more transactions and work more efficiently. And, while tools to achieve these goals are important, there’s one tool we probably don’t talk about enough: Client appreciation. Showing your appreciation for business can take several forms. Yes, communicating is a way of showing…

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Be the Best Professional You can Be

real estate professionalism

Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Merriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…

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Year End Planning: How To Finish Strong

real estate year end planning

Real Estate Year End Planning A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a…

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Make a Splash: Build Your Brand With Social Media

real estate social media

Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

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Customer Service: Importance Revisited

customer service

Customer service is the latest in a series of posting in which we review some basics of the trade. We are halfway through the year and in the traditionally high point of the sales cycles, and there’s no better time to reassess the essentials that can make or break an agent. As you know, customer…

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