Real Estate Prospecting
How to Improve Real Estate Email Marketing
Summary: Real estate email marketing improves when agents stop sending generic messages and start tailoring outreach to specific lead types. Expired listings, preforeclosures, FSBOs, investors, and circle prospects each respond better to different subject lines, offers, and follow-up timing. Stronger results usually come from cleaner lists, clearer welcome emails, shorter copy, useful attachments, and simple…
Read MoreActive vs. Passive Prospecting
Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of, including cold calls, referrals,…
Read MoreHow to Get Real Estate Leads on Social Media
Summary Social media generates real estate leads when used strategically. Learn how to target your ideal audience with Facebook’s advanced tools, create engaging content that builds trust, and design eye-catching posts that stand out. Discover the best platforms for real estate agents, proven content types that convert, and a weekly posting schedule across Facebook, Instagram,…
Read MoreAligning Lead Generation and Marketing Strategies
When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads is a necessity if we want to…
Read MoreFind The Right Lead Gen Strategies For You
If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…
Read MoreGreat Habits For Improving Your Buisiness
There are no quick fixes or shortcuts to becoming successful; no such thing as ‘get rich quick’ or overnight successes. Achieving success and establishing a flourishing business comes through a series of goals and steps by which to achieve them. The path to a strong career and business is filled with personal and professional choices,…
Read MoreHow to Build a Real Estate Website
These days, having a website for your real estate practice is a no-brainer, as are a few of its components: great photography, fresh content, and social media links. And, those are fun items to work on. Who doesn’t enjoy lovely pictures of homes? But for your site to work most effectively, you’ve got to get…
Read MoreA Guide to the Do-Not-Call Registry
Unwanted sales calls and texts are a common source of frustration for consumers. In fact, they are consistently among the top complaints consumers register with the FCC every year. The National Do-Not-Call Registry aims to protect consumers from these unwanted phone solicitations. While it has been around for over a decade, many still don’t entirely…
Read MoreOvercome Your Fear of Selling
For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…
Read MoreBlogging As A Lead Generation Strategy
Does your real estate agent website include a blog? If you’re like most agents, chances are the answer is yes. Many website platforms today include a blog tab. Of course, if you use WordPress for one of your sites, a blog is instrumental to the design. So, the obvious next question: if you have a…
Read MorePower of Video Marketing in Real Estate Prospecting
Real estate video marketing has become one of the fastest ways for agents to connect with buyers and sellers. A short clip shows the details of a home, highlights the lifestyle of a neighborhood, and lets prospects meet you before they pick up the phone. More people spend time watching videos than reading long posts…
Read MoreHow to Market Yourself as a Real Estate Agent
Summary Marketing yourself as a real estate agent takes more than relentless prospecting. The agents who become household names set short-term SMART goals and develop a long-term vision for where they want to be in the future. The best way to build brand awareness is to integrate yourself within your market by becoming a local…
Read MoreThe Marketing Journey: Part 5-Telling Your Story
In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of branding, especially as relates…
Read MoreThe Marketing Journey: Part 4-Communication Strategies
In our previous post, we discussed the relationship of communication objectives to your overall business goals. We outlined examples of common communication objectives, such as: Create advocates by speaking to someone’s passion Inciting interest in your business Encouraging curiosity about what you have to say We took this a step further by suggesting the types…
Read MoreThe Marketing Journey: Part 3-Communication Objectives
In the first two posts of this 6-part series, we discussed: The importance of setting S.M.A.R.T. business objectives (specific, measurable, actionable, realistic, time-bound) as a prelude to developing a personal brand marketing program. Defining what role marketing will play in the process of achieving your business objectives. With today’s post, we move into communication: what…
Read MoreThe Marketing Journey-Part 1: Business Objectives
Brand marketing is often a mystery to many small business owners. This is particularly true for real estate agents who seem to believe that “selling harder” is always the answer to success. To be sure, nobody discounts the value of selling harder, using advanced technology such as Vulcan 7 or Espresso Agent to maximize lead generation…
Read MoreShould You Become A Broker?
So you’ve had your real estate license for a few years. You’ve been successful listing properties and closing transactions and the next logical step seems to become a broker. Or is it? While getting a broker’s license comes with obvious rewards – chiefly, a higher paycheck – it’s not for everyone. Let’s take a look…
Read MoreIs Your Business Culture Millennial Friendly?
Regardless of the size of your brokerage or real estate team, recruiting must always be a top priority. Even if you don’t have openings today, you may next week and it is critical to be proactive about recruiting in order to have a strong bench to support your business. In today’s post, we are going…
Read More