Archive for May 2021
FRBO: Part of Your Low-Inventory Strategy
Mortgage rates are still at record lows and demand is high, which means inventory is shrinking. This is a problem for real estate agents. Or, is it? A recent Homelight survey found 59 percent of real estate agents saying that their biggest challenge is low inventory. This suggests that the other 41 percent do not…
Read More2021 Real Estate: What We Predicted Versus Where We Are
Looking back on the final months of 2020 going into 2021, no one knew for certain how or when our economy would recover. While some areas took devastating hits, others found new successes. And as the light at the end of the COVID-19 tunnel gets brighter and brighter, we’re able to compare 2021 predictions to…
Read MoreIs FRBO Part Of Your Long-Term Business Strategy?
We’ve become accustomed to discussing the potential of tapping into FSBOs-those homeowners who are trying to sell their property without the support of a real estate agent. FSBOs have long-been a lucrative revenue source for savvy agents who know how to leverage their expertise to bring value to these homeowners. Another interesting, and often-overlooked source…
Read MoreBuild Repeat Business for Years to Come with FRBOs
In real estate, it’s easy to fall into the trap of chasing the next transaction. Cold call. List. Close. Repeat. The problem? That hustle burns out even the best of us — and it doesn’t scale. The agents who win in the long run are the ones who build repeatable business — a network of…
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