An important skill to master in real estate, as in life, is dealing with another person’s anger. Angry clients are a fact of life. Sometimes they’re angry for a legitimate reason. Perhaps you were late for a meeting, made a mistake on paperwork or any of myriad things that can go wrong in handling a…

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adapt

Most successful, prospecting-driven real estate agents know the importance of building and maintaining their sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or even FSBOs, it does represent a solid foundation for future revenue opportunities. In the broadest sense, your SOI is comprised…

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One of the most important strategies for most top performers in the real estate business is to work with an accountability partner, or an accountability team through something like a mastermind group. Accountability is fundamental to success real estate. Of course, accountability begins with looking yourself in the mirror each morning. What standards have you…

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YES! If you’re a real estate professional and active lead prospector, your focus is always zeroed in on getting the “yes.” It could be “yes, I’m willing to continue this conversation,” or “yes, I’m open to hearing how you might sell my home,” to “yes, I’ll sign a listing contract with you.” Of course, if…

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Whether you are climbing the ladder in a large brokerage, or on the path to creating your own multi-million dollar business, at some point you may find yourself in a leadership position. You could have a handful of employees or a staff of 50 looking to you for direction, guidance, support. Our culture is oriented…

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Regular readers of this blog know that we like to focus much of the content on what’s needed from both a psychological and emotional perspective to achieve success in real estate. It’s not a business for the faint of heart, which is why we tend to reinforce the importance of keeping your head in the…

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If you are an active phone-prospector, you are likely to hear NO often, perhaps as much as 9 out of every 10 conversations you have with prospects. It’s life in real estate sales, especially for those who play at the top of their game. But the key to success in this business is to learn…

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Most of us, at one time or another, have used the phrase “that sure puts things in perspective.” Most often, we say this when something unfortunate happens, to someone we know or in the world in general. Whatever the case may be, the situation prompts us to take stock of our lives. Perhaps just ten…

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We know the scenario: you’ve done the work to secure the listing presentation. You’ve put in the time to make sure your presentation looks great and covers the essentials. From what you can tell, the prospect seems engaged and interested in what you have to say. Now, it’s time for the CLOSE! For many agents,…

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It’s been quite a year. “Unprecedented” has been a favorite adjective tossed around by the press, pundits and everyone in between. Unprecedented or not, 2020 is winding down. This time of year, is typically a high point for retail sales, but not as much for real estate. Of course, 2020 has been anything but typical.…

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