Selling

A FSBO Refresher

real estate sales

Anybody who’s been in real estate sales for any amount of time understands that FSBO (For Sale by Owner) can be a significant source of revenue. This is especially true for Vulcan 7 agents who get the newest FSBO leads loaded onto their desktop every morning. We’ve written previously in this blog about how to…

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Success Begins With Building Rapport

One of the biggest challenges or any real estate agent is building rapport with a prospect. It’s estimated that, when engaging a prospect for the first time, a seller has between 10-15 seconds to make a good impression. Or, in other words, to build some initial rapport. What is rapport?  Rapport forms the foundation of…

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Start Building Your Real Estate Machine Today

It’s the middle of July. Interest rates are at an all-time low and the prognosis is they will stay that way for the foreseeable future. Hopefully, you’re starting each day, on the phone, calling expireds and FSBOs from Vulcan 7. You’re getting listings and your pending list is growing. And because you’re highly regarded, you…

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The Prospector’s Creed

In January, 1948, gold was discovered in the hills of California. Over the next seven years, more than 300,000 prospectors flocked to California in search of their big opportunity to strike it rich. It is estimated that about half of the prospectors were able to make a modest profit, with a handful truly striking it…

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Keeping Your Head in the Game

We recently posted about taking the time to do your mid-year business assessment. What are your goals for the year? Are you on track to achieve your goals? If not, what mid-stream adjustments will you need to make. While taking an objective look at your business performance, it might also be a good time to…

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Give Yourself Something to Talk About

The term “engagement” has come to define all that is effective about marketing in the social media era. Typically, engagement refers to how people react to the content you put into the social media environment. This covers everything from likes to shares to comments. But, for real estate agents, true engagement has nothing to do…

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The Truth Will Set You FREE…and Help Drive Your Business

This post was written a number of weeks ago, but set aside as we all started to focus on how COVID-19 was turning things upside down. We decided to dust it off and post it because it seems as if many people are using this time at home for a certain amount of self-reflection.  Perhaps,…

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Yes, You Can Thrive During These Challenging Times

The spring real estate market is here.  Of course, because of the coronavirus, it will be unlike any spring real estate market any of us as every known. But, make no mistake: it’s here.  Which leads to the obvious question: what will you do to thrive, to set yourself apart from every other agent in…

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Pacing for the Long Haul

“It’s a marathon, not a sprint,’ is surely one of the most overused axioms in today’s business environment, but it makes sense. Anyone who has run a marathon knows that if you train too much early, you risk burnout and injury that keeps you from crossing the finish line or even starting the race. On…

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Overcoming Apathy

successful real estate agent

As kids and young adults dreaming of our careers, none of us wish to be average. Who among us doesn’t aspire in our dreams to become great at what we do, be it a professional athlete, chef, or yes, real estate professional? And yet, something happens to many of us mid-career. Our lofty goals vanish.…

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