Selling

Honesty As A Policy: How To Get Real With Clients

honesty

Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…

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Negotiating: The Essence of Real Estate Success

negotiating

Negotiating is defined as ‘a discussion aimed at reaching an agreement.’  But, for many agents – particularly those early in their careers – the thought of negotiating across the table with a customer or another agent causes hands to sweat and sleepless nights. One of the reasons is that we are afraid of failure, of…

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Prospecting For Life

Let’s face it: if you are to have a successful career in real estate, you’ll always be prospecting. Sure, it gets easier as you build a reputation and gain more referrals, but you will never stop seeking out qualified prospects. The start of a new year is the perfect time to examine your habits and…

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Active vs. Passive Prospecting

Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of, including cold calls, referrals,…

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Getting The Most Out Of Networking Events

The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…

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