Archive for 2018
How to Improve Real Estate Email Marketing
Summary: Real estate email marketing improves when agents stop sending generic messages and start tailoring outreach to specific lead types. Expired listings, preforeclosures, FSBOs, investors, and circle prospects each respond better to different subject lines, offers, and follow-up timing. Stronger results usually come from cleaner lists, clearer welcome emails, shorter copy, useful attachments, and simple…
Read MoreActive vs. Passive Prospecting
Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of, including cold calls, referrals,…
Read MoreHow to Get Real Estate Leads on Social Media
Summary Social media generates real estate leads when used strategically. Learn how to target your ideal audience with Facebook’s advanced tools, create engaging content that builds trust, and design eye-catching posts that stand out. Discover the best platforms for real estate agents, proven content types that convert, and a weekly posting schedule across Facebook, Instagram,…
Read MoreAligning Lead Generation and Marketing Strategies
When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads is a necessity if we want to…
Read MoreFind The Right Lead Gen Strategies For You
If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…
Read MoreGreat Habits For Improving Your Buisiness
There are no quick fixes or shortcuts to becoming successful; no such thing as ‘get rich quick’ or overnight successes. Achieving success and establishing a flourishing business comes through a series of goals and steps by which to achieve them. The path to a strong career and business is filled with personal and professional choices,…
Read MoreHow to Build a Real Estate Website
These days, having a website for your real estate practice is a no-brainer, as are a few of its components: great photography, fresh content, and social media links. And, those are fun items to work on. Who doesn’t enjoy lovely pictures of homes? But for your site to work most effectively, you’ve got to get…
Read MoreA Guide to the Do-Not-Call Registry
Unwanted sales calls and texts are a common source of frustration for consumers. In fact, they are consistently among the top complaints consumers register with the FCC every year. The National Do-Not-Call Registry aims to protect consumers from these unwanted phone solicitations. While it has been around for over a decade, many still don’t entirely…
Read MoreOvercome Your Fear of Selling
For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…
Read MoreReal Estate Lead Generation Strategies
Ask any top-producing agent how they stay busy, and you’ll hear the same thing: they never stop generating leads. Referrals are great (and who doesn’t love a warm lead?), but if your calendar depends solely on past clients or friends of friends, you’ll hit a ceiling — or worse, a dry spell. Today’s real estate…
Read MoreBoost Your Real Estate Sales with Improved Interior Photography
Most people scroll through listings quickly, and what catches their attention first is the photos. They won’t stop to read the details if the pictures look dark, messy, or awkward. When that happens, they just move on, and that usually means fewer viewings and the home sitting on the market longer. High-quality interior photos do…
Read MoreHow to Nurture Real Estate Leads
Summary Real estate lead nurturing transforms prospects into clients and referral sources through strategic relationship building. Learn how to provide exceptional service from day one, specialize in your ideal client type, and respond to referrals within 24 hours. Discover proven strategies for maintaining consistent communication, creating valuable educational content, and leveraging events to deepen relationships.…
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